Steve Setzer Email & Phone Number

Mountain View, California, Us

- Leading strategic vision and strategy for significant GTM capabilities including data enablement, experimentation, and personalization including ongoing exploration of new technologies to address customer and prospect journeys across Marketing, Sales, and Customer Success.- Closely partnering with engineering across the organization ranging from central infrastructure teams to product-specific teams to influence a multi-year roadmap with a core focus on real-time data capabilities.- Serving as key strategic partner with multiple vendors including Adobe and Segment; guiding the investment of ~$15M across Intuit for a variety of marketing technology partners including negotiations, commercial structure, forecasting, and administration with active monitoring for effectiveness and efficiencies.- Building a high-performing team of 13 individuals including 4 managers focused on a connected vision to empower GTM stakeholders with durable capabilities built for speed and growth, reduce operational dependencies, and deliver personalized experiences across channels.

Mountain View, California, Us

- Served as Product leader for the Data Enablement team of 5 experienced PMs with focus areas including behavioral analytics, data integrations, CDP, and tag management. - Drove the product strategy and execution of data enablement across Intuit with the cornerstones of a streamlined central architecture replacing point-to-point integrations and CDP powering 100s of audiences for TurboTax campaigns accelerating time to market with reduced dependency on engineering and eliminating manual effort.- Created a connected strategy of consistent behavioral and transactional data to power analytics, marketing, and sales across Intuit products.- Expanded role in January 2021 to include product leadership for Intuit's experimentation capability and program across all customer experiences and products.

- Product leader Facebook’s Global Business Marketing (GBM) marketing technologies capabilities. - Empowered GBM with data to serve omnichannel marketing activation and analytics needs globally with a custom analytics and orchestration platform with over 600M person profiles by combining Facebook-proprietary technologies and integrating Salesforce, Marketo and Tealium to create real-time marketing experiences with data-driven marketing.- Combined GBM’s physical channels (e.g. Cannes Film Festival) with robust Facebook ads capabilities to critical audiences globally.- Created conversion measurement for channels including Facebook ads, emails, out-of-home, and print.- Enabled analytics for in-person events through a combination of CRM, event hosting platforms (SplashThat, Briefing Source, JiffleNow) and survey tools (Qualtrics). - Led cross-functional GDPR compliance execution.- Developed project and budget management capabilities with Anaplan utilized across dozens of offices and hundreds of colleagues.- Served as Analytics Team Manager & Mentor – led culture change embedding data-driven decisions into marketing activities with 250+ internal monthly users.

Chicago, Illinois, Us

- Oversaw Product Management for all e-commerce service products, including home-grown A/B and multivariate testing platform, promotions management, order and transaction services, and payment processing integrations.- Developed strategic product roadmaps, driving short and mid-term alignment across business leaders, product management and engineering.- Managed and mentored 4 product owners who were responsible for the daily execution and prioritization of the product roadmaps.- Led the post-acquisition evaluation of Provide Commerce and FTD e-commerce and marketing technologies culminating in the FTD website migrating to the Provide Commerce stack (completed after my departure).

Chicago, Illinois, Us

- Served as Subject Matter expert for web analytics, experimentation, user experience measurement, and marketing attribution for the organization.- Scaled web analytics and experimentation capabilities across the organization through a team of 3 direct reports by coaching and jointly developing frameworks to teach our stakeholders to self-serve.- Established analytics methodologies including robust experimentation analysis and UX/UI optimization enabling the organization to learn and iterate quickly, often intra-day during peak seasons, generating over $1M in immediate margin realization per holiday (e.g. Valentine’s Day). - Established rigorous organization-wide Web Analytics training program, for the purpose of standardizing and improving analytics knowledge and practices.- Served as a leader through enterprise transition to agile product management.- Spearheaded migration to mobile-first web architecture leading business case and P&L forecasting.- Collaborated with product management to infuse analytics in driving the direction of products and redefining the customer journey including the reinvention of web analytics for a mobile-first site design with deep customization for new concepts like screen orientation, pixel density, and mobile signal strength.

Chicago, Illinois, Us

- Re-deployed Adobe Analytics across all company brands leveraging latest capabilities and improving overall accuracy.- Developed direct reports' technical skills including Tealeaf and Adobe Analytics administration.- Responsible for establishing analytics best practices, guidelines and tools for analytzing all site tests.- Transitioned Adobe Analytics to tag management solution creating the ability to rapidly adapt data collection.- Designed custom Adobe Analytics variables for mobile, responsive and AJAX websites.- Created internal Adobe Analytics web data warehouse. Leveraged web behavior data to improve targeting abilities for retention email and customer-level segmentation.- Established organizational accessibility to Adobe Analytics implementation details, use-cases, and solutions via internal wiki.

Chicago, Illinois, Us

- Established relationship with Tealeaf. Led implementation within the organization and owned all Tealeaf projects. Integrated Tealeaf with Adobe Analytics and OpinionLab.- Created instutional knowledge of all site tests accessible in a custom database turning individual tactical tests into collective strategic information.

Chicago, Illinois, Us

- Led non-floral segment to 15% gross revenue growth in FY10; continued growth into FY11 of 10% for H1. Responsible for over $10MM in annual product cost management.- Joined with sourcing to negotiate $750K in annual product cost reductions.- Primary business analyst for non-floral division during launch of ProPlants.com. Presented business case for the launch of the brand during the annual senior management strategic offsite.- Cross-functional leader among merchandizing, marketing, and supply chain departments for the planning and operations of non-floral division.- Created robust automated forecasting and planning system.

Las Vegas, Nv, Us

- Initiated cross sales of credit-related products. Negotiated marketing agreements with 30% revenue share.- Established cash flow models directly with investment banking partners resulting in investment grade ratings.- Undertook strategic responsibility for credit card division. Determined credit policy changes to cut risk by 50%.- Led multi-department initiative to develop internal dual-APR calculation.- Managed direct mail program. Reduced per piece expenses by 30%. Leveraged internal data to produce campaigns with 200% greater response.- Introduced new credit decision and pricing system. - Launched advanced product lifecycle valuation analysis.

Us

Mba

Education record

Ba, Economics