Rafael Gonzalez Email & Phone Number

State Of São Paulo, Brazil

Winter Park, Florida, United States

Led product design initiatives from concept to execution, collaborating directly with the CEO and cross-functional teams to ensure visual consistency and usability. Spearheaded the creation of the Design System and the transition to Figma, enhancing the overall design process. Played a key role in developing the influencer app and the Collab Marketplace, focusing on platform compatibility and user experience. Conducted mentorships and collaborated with customer service, social media, and QA teams to resolve user pain points, enhancing the platform's experience.Key Achievements- Developed and maintained a cohesive design system, improving team efficiency by 30%.- Collaborated directly with the CEO, resulting in enhanced strategic alignment.- Implemented and maintained both legacy and new tools and processes.- Established OKRs for the product team, driving continuous improvement.- Created the product team vertical, participating in recruitment and onboarding.- Participated in all product cycles and launches in the USA, Brazil, and India, considering localization and culturais nuances.- Led product and UX research, improving user satisfaction by 25% and engagement by 30%.Key Responsibilities- Built strong relationships with key stakeholders, gaining credibility as a trusted advisor.- Led discussions around product vision and user needs.- Drove a strategic product roadmap, considering business value and technical constraints.- Translated business requirements into viable design solutions for web and mobile.- Conducted user research and usability testing to inform design decisions.- Managed the full design lifecycle, focusing on technical feasibility and functionality.- Maintained consistent design standards, ensuring product quality.- Leveraged analytics for data-driven decision-making.- Led and developed a team of designers, providing guidance and mentorship.- Fostered a culture of innovation and continuous learning within the team.

Worldwide (Remotely)

As a seasoned mentor, I empower Product Designers and Product Managers by sharing over two decades of expertise in UX/UI design, product management, and agile methodologies. At ADPList, I guide professionals globally, helping them refine their skills and boost their career trajectories through personalized, data-driven feedback and real-world problem-solving strategies. My goal is to foster not only professional growth but also personal development, creating a nurturing environment where every conversation is an opportunity to learn and every interaction is a step towards excellence.

Spain

Leveraging extensive knowledge across business, psychology, design, and technology, I provide bespoke consulting services aimed at driving value and success for diverse organizations and their projects. My strategic approach focuses on aligning core business objectives with the evolving needs of the market and the end users, ensuring both sustainable growth and competitive advantage.With a robust background in leading cross-functional teams and implementing innovative solutions, my consultancy spans:- Strategic Project and Product Management: Directing projects to meet and surpass strategic and operational goals.- Marketing & Growth Strategies: Utilizing creative tactics for robust market engagement and growth.- Adaptive Agile Practices: Employing flexible methodologies to enhance team responsiveness and efficiency.- Comprehensive Design Solutions: From user experience and interface to visual and interaction design, crafting interfaces and strategies that resonate with users and stakeholders alike.- Creative Direction & Design Leadership: Guiding visual and creative projects to deliver compelling, user-focused results.As a dedicated consultant, I am committed to nurturing the evolution of digital products from concept to market, ensuring they exceed stakeholder expectations and deliver meaningful user experiences.

I led the transformation of Konstroi’s product and service portfolio in a dynamic and competitive market. Implemented SCRUM, Agile methodologies, and the Optimal Product Process™, significantly improving development efficiency and product quality. Developed strategic growth plans and managed post-sales accounts, achieving a 20% increase in revenue diversity by expanding the product portfolio from 2 to 10 products. Demonstrated strong leadership and innovation skills by directly leading a team of 9 and indirectly overseeing over 30 individuals.Key Achievements- Product Life Cycle Management: Successfully managed the product portfolio from concept to retirement, achieving a 25% increase in customer satisfaction.- Agile Implementation: Reduced development time by 30% and increased product quality by 20%.- Product Portfolio Expansion: Expanded from 2 to 10 products, enhancing business resilience.- Innovation-Oriented Team: Led a team focused on innovation and breakthrough solutions.- Training and Mentoring: Enhanced Product Owners’ skills, aligning them with company goals.- Tiger Teams Initiatives: Led agile teams for problem-solving and innovation.- Jira Cloud and Confluence Setup: Improved team productivity by 15% through better project management.- Post-Sales Account Management: Increased customer retention rates by 20%.- Product Pricing Collaboration: Increased profitability by 10%.- User Touchpoints Mapping: Enhanced user engagement by 25%.- Sales Team Support: Boosted product adoption and sales effectiveness by 10%.Key Responsibilities- Strategic Design Leadership: Ensured alignment with strategic goals.- Design System Management: Maintained visual consistency and usability.- Tool Transition to Figma: Enhanced collaboration.- User-Centered Development: Focused on user experience.- Collaborative Problem Solving: Improved platform experience.- Mentorship: Fostered continuous learning.

I led the creation of user experiences that balanced consumer intent with business needs, aligning product roadmaps with market demands to design top-notch product experiences. I implemented Office 365 as the primary collaboration tool, created UI guidelines, conducted competitor benchmarking, and planned marketing strategies, optimizing consumer experiences and boosting user satisfaction.Key Achievements- User Experience Optimization: Led UX improvements, boosting user satisfaction by 20%.- Product Roadmap Alignment: Increased product relevance and engagement by 25%.- Office 365 Implementation: Enhanced team communication and efficiency by 30%.- UI Guidelines Creation: Ensured consistent, high-quality interfaces.- Competitor Benchmarking: Guided design strategies to remain competitive.- Marketing Strategies Planning: Drove successful marketing and advocacy efforts.Key Responsibilities- UX Strategy Development: Implemented strategies to enhance user experience aligned with business goals.- Team Leadership: Guided UX teams in fostering innovation and improvement.- Cross-Functional Collaboration: Aligned product roadmaps to meet market demands.- User Research and Testing: Oversaw research and testing to validate designs.- Design Systems: Established guidelines for consistency and scalability.- Innovation Analysis: Integrated industry trends and technologies into design processes.- Stakeholder Communication: Communicated UX strategies to ensure alignment.- Accessibility and Inclusivity: Ensured all designs met accessibility standards.- Project Management: Managed multiple projects to ensure quality and timely delivery.

I led creative efforts across design, digital, content, and video, setting a strategic vision and overseeing the execution of over 400 projects. My responsibilities included developing design guidelines, driving innovation, and ensuring high-quality outcomes. I managed a multidisciplinary team of 50 professionals, maintained quality and deadlines, and presented to stakeholders. By fostering a collaborative environment, I enhanced team productivity and creativity, which resulted in a 30% increase in client retention.Key Achievements- Project Leadership: Oversaw the execution of 400+ creative projects, ensuring high quality and client satisfaction.- Team Management: Led a team of 50 professionals, boosting productivity and creativity.- Design Innovation: Implemented innovative strategies, increasing client engagement and retention.- Guideline Implementation: Established comprehensive design guidelines, standardizing quality.- Stakeholder Communication: Presented and secured approval for design concepts and outcomes.Responsibilities- Developed long-term creative strategies aligned with business goals.- Mentored a multidisciplinary team to foster collaboration and performance.- Collaborated with various departments to integrate creative design.- Focused on user-centered design to enhance user experience.- Analyzed trends and incorporated innovations into projects.- Managed projects, ensuring timely, budget-friendly, and high-quality delivery.

Led a digital advertising agency that transformed ideas into tangible results through interactive strategy, creativity, and customized technology solutions. I focused on delivering distinctive and elegant digital advertising artifacts that enhanced clients' brands. I also produced copyrighted materials and independent creative work to foster innovation and learning, while supporting the development of the local design community.

Leadership in design to create impactful visual solutions and intuitive user experiences for digital and print projects. Focus on innovation and creative excellence, ensuring quality and visual coherence while collaborating with project managers to maintain scope fidelity.Key Achievements- Innovation: Developed a design system that reduced delivery time and increased user engagement by 35%.- 3D Experience: Created an innovative 3D platform for MasterCard stakeholders.- Empowerment: Facilitated workshops promoting continuous team development.Key Responsibilities- Creative Development: Create visual concepts and digital campaigns integrating artistic and textual elements for ads, social media, and graphics.- Team Leadership: Coordinate designers and developers, fostering cohesion and innovation in projects.- Interface Design: Develop interfaces and perform front-end development with HTML, JS, and CSS.- Multimedia Creation: Produce multimedia content and videos to enhance campaign impact.- Client Presentations: Conduct creative presentations to align expectations and strengthen partnerships.- Campaign Planning: Collaborate in planning integrated marketing campaigns.

As a Mid-level UX/UI Designer, I collaborated with multidisciplinary teams to drive innovation and create intuitive user experiences, enhancing user satisfaction and achieving business objectives.Key Achievements- Improved user retention by 40% by redesigning a mobile app interface.- Led a redesign project that increased customer satisfaction by 35%, as measured by the Net Promoter Score (NPS).- Developed a design system that reduced the development time of new features by 20%, optimizing team efficiency.- Increased conversion rates by 25% by redesigning the checkout experience of an e-commerce app.- Reduced user navigation time by 30% by simplifying the information architecture of a web portal.Key Responsibilities- Developed wireframes, prototypes, and high-fidelity interfaces using the Adobe Apps, ensuring effective and visually appealing design solutions.- Collaborated closely with front-end developers to ensure designs were implemented with precision and excellence.- Conducted user research and usability testing, gaining valuable insights that guided strategic design decisions.- Created and maintained design guidelines, ensuring visual and functional consistency across all products.- Facilitated design thinking workshops, promoting innovation and creative solutions to complex problems.- Developed user flows and journey maps, optimizing customer experience and improving usability.- Implemented responsive designs that function seamlessly across various devices and screen sizes.- Collaborated with stakeholders to translate business requirements into tangible and effective design solutions.- Monitored and analyzed UX performance metrics, identifying and leveraging opportunities for continuous improvement.- Actively participated in design reviews and feedback sessions, fostering a culture of excellence and ongoing design improvement.

Visual Arts, Fine/Studio Arts, General, Bachelor'S Degree

Activities and Societies: I am part of the Contemporary Art Collective (CAC), a student-run group that delves into contemporary art.

Advertising, Advertising, Bachelor'S Degree

Activities and Societies: As a member of the Advertising Club, I work on real-world campaigns. The Social Media Marketing Society lets me.