Proposals and contracts for source IPs with drama, film, and series potential, IP holder partnerships, and transmedia development.• Identify source IPs with high video potential and propose contracts for CJENM and subsidiary video production.• Establish and execute a content strategy partnership structure with IP owners.Co-develop IPs with S-level creators/production companies for film production.• Develop transmedia (webtoons, web novels, novels) based on video IPs.

As a film project marketing manager, create marketing and promotional strategies, oversee the organization and execution of the overall schedule• Develop creative marketing assets (posters, trailers) and produce social viral contentManage total P&A budget and conduct creative advertising strategy planning (TV, digital, social, OOH)• Organize PR and marketing events (press conferences, premieres, interviews, online and offline showcases)• Oversee marketing agencies (creative, media, PR, social, events, promotions)Communicating with producers, directors, actors, and agencies on the strategy and execution of movie marketing campaigns.• Selected Filmography(2019, The tentpole movie of summer 2019 grossed over 9.42 million moviegoers)(2019, Winter 2019 tentpole movie with 8.25 million viewers. Won the Most Audience Award for Korean Film at the 2021 The Blue Dragon Awards)(2018, A local franchise film released in June in an off-season market, but was successful with over 3.15 million viewers.)(2021, A domestic OTT and theatrical release during the coronavirus pandemic. Head of marketing for theaters and OTT)I was responsible for the marketing of various films including <1987: WHEN THE DAY COMES>, , , , , , and . I executed film content marketing targeting diverse genres and audiences.

Sales, management, and accounting of film rights, including the transfer of materials according to each rights agreement, copyright, and overall IP management.• Annual revenue management and goal setting.• Collaboration and coordination on VOD release schedules and material transfers, overall library cataloging, and contract negotiations (supply agreements).• Management of materials and archiving for the entire library of works, establishing efficient processes for inventory management and logistics.• Sales and accounting of various broadcasting rights, including terrestrial and cable TV broadcasting rights, as well as rights for air and sea transportation.• Planning and production of home video content, revenue management, and accounting.• Responsible for home video distribution for Paramount/DreamWorks, including budget and production management, promotion, and accounting.• Diversification of revenue through the sale of various IPs beyond the main film, such as adaptations for performances (e.g., 'Salut d’Amour' and 'Spellbound'), TV drama adaptations (e.g., 'Masquerade' on tvN), remakes, novelizations, and other screenings, as well as OST sales.• Copyright management and establishment of a price table for footage sales, overall IP management (renewals, drafting agreements, etc.).