(Portfolio company of Praxis Capital Partners)NLIZE is a rising player in the health supplement industry in Korea, operating multiple brands, including "Naturalize" and "The Real." Recently, the firm started to immerse in online commerce, selling its various products at most of Korea's major online channels and offline retailers. Seunghoon was appointed as a CEO with a mission to grow the business and value of the firm in a challenging environment, leveraging his in-depth capabilities and know-how from long-term service as a management consultant and various experiences as a professional C-level executive. Praxis Captial Partners is a major middle-market private equity fund in Korea focusing on growth capital investments and management buy-outs, executing more than 800M AUM. The PE acquired NLIZE in 2021.

(Portfolio company of Morgan Stanley Private Equity)MSS GROUP is the #1 player in the tissue paper industry in Korea, owning leading national brands such as Codi and Monalisa. The group operates the whole value chain of the tissue industry, from pulp manufacturing to end-product sales, generating an annual revenue of 350M USD in 2021. As CSO of the group and supervisor on behalf of the investor, Seunghoon is responsible for planning and monitoring operations and for the group's potential value increase.

(Portfolio company of VIG Partners)STARVISION is the #1 cosmetic contact lens company in Korea, with its own brand 'OLENS.' Established in 2011, the company has grown fast, has expanded its franchise network up to 360 stores, and entered the Japanese market its online D2C channel.As the sales growth of the Korean market slowed down due to the COVID-19 issue, Seunghoon, as Head of Global Business, initiated a new growth plan through global digital commerce and international export. By the end of 2022, global sales had reached 37% of the company's total sales.In April 2022, STARVISION was successfully sold to new investors, in which Seunghoon played a significant role in maximizing EBITDA as well as business potential in digital commerce and global markets. Seunghoon’s role includes:To drive growth and generate sales in the global market, managing two business domains as below - B2C/ D2C (global digital commerce): North America, Japan, China (T-mall), Singapore, and other countries - B2B (international export): China, HK, Taiwan, Japan, and potential new markets (i.e., Thailand) To lead five teams of thirty people to achieve KPIs and develop collaborative practices. - Team: Planning, China Commerce, Japan Commerce, Global Commerce, and Content Design - Key functions: negotiation, performance marketing, product management, logistics, and procurementTo maximize the value of the firm and support its sell-out transaction - Generate revenue while efficiently managing EBITDA - Increase valuation multiple by initiatives of digitalization and globalization

(Portfolio company of VIG Partners)STARDREAM is a leading eyewear company in Korea, with its own brand ‘CARIN.’ Its products are distributed at various offline stores, including optical shops and duty-free stores, and at online channels such as T-mall China and its website.VIG Partners spun off STARDREAM from its parent company, STARVISION, to sell it separately. Seunghoon was appointed as a Head of Management and steered the firm until sold, forming strategic alliances and implementing corporate restructuring. In December 2020, STARDREAM was sold to a new investor which Seunghoon was in charge of, contributing to maximizing the valuation of the firm in terms of profits as well as assets. Seunghoon’s role includes:- P/L of the firm - Corporate restructuring to cope with the distressed market situation due to COVID-19 - Setting annual plans and KPIs - Forming strategic alliances with local and global players - Leading overall organization and managing 35 people

(Portfolio company of VIG Partners)PNC LABS is the dominant #1 company in the facial mask sheet business in Korea. The firm mainly serves a large number of cosmetic OEMS and a few leading cosmetic brand houses directly. The company is one of the largest buyers of non-woven fabric in Korea which is a core material for facial mask sheet fabrication. Seunghoon played the role of COO in the first half of this employment, responsible for operation management and marketing. In his second half, he extended his role including CSO, serving the newly joined CEO closely, working on business planning, portfolio management, strategic alliance, and others. Seunghoon’s role includes:Operation management - Procurement, logistics- Workshop management, quality control, claims management - Inventory/ warehouse management, factory construction Marketing- Cosmetic brand houses communication- Global sales - PR, international exhibition participation Strategy - Business planning- Portfolio management, subsidiary management- Strategic partnership

• Responsible for entire marketing activities for the new subsidiary for duty free retail business of Shinsegae Group, leading 4 functional teams (planning, brand/ advertisement, promotion, B2B marketing)• Targeted foreign customers (mainly Chinese & Japanese) as well as local customers in Korea • Drove the firm's fast growth to Top 3 in Korea market in 6 months after its market entry • Built marketing practice in terms of org. structuring, process designing & recruiting (from 15 to 70 ppl.)[Strategy/ Planning]o Defined brand concepts & marketing themes for market penetration of the new entrant o Developed periodic marketing action plans with detail budget allocation (annual $40M)o Participated in winning new license (Gangnam) & opening new stores (Busan & Myungdong)[Advertisement/ Communications] o Ran advertisement commercials with top celebrities (G Dragon, Jihyun Jun, iKon), improving brand awareness by 10X and achieving +200M views on digital media in 7 months o Managed monthly publishing of promotion leaflets, renewals of visual merchandising for stores and graphics for digital communications aligned to marketing campaigns [Digital marketing]o Leveraged digital channels as main media for communication (80% of budgets) o Launched brand site and managed global/ local social media, engaging with Chinese bloggers o Developed O2O promotions between offline stores and in-house/ external online sites [Promotion]o Managed diverse promotion campaigns (tailored to customers with different nationalities & seasonal topics o Recruited 700K members in 7 months by upgrading membership scheme & promotion campaigns o Actively utilized cultural contents for promotion across K-pop as well as classical art/ music[Partnership management]o Managed B2B relationship with +350 local/ +100 global travel agencies for customer acquisition o Developed co-promotion programs with +50 local/ global partners in travel industry

• Developed/ managed business relationship with clients as trusted advisor to C-level with focus on retail & consumer industries and heavy industries • Led execution of engagements in various topics including vision/ strategy, M&A, portfolio management, operations/ functional excellence, globalization, capability/ organization, etc. • Transformed a retail client for +5 years to achieve market leader’s position with multi-digit growth, setting mid-term masterplan and developing various capabilities RETAIL Client• Global duty free retailerEngagement• Growth strategy • JV strategy • Category management • Sales operation management • Buying & negotiation • Marketing excellence (including Chinese customer)• Logistics management• Online/ mobile strategy • Oversea operation management • PMO CONSUMER PRODUCT MANUFACTURINGClient• Local major food manufacturer• Global beverage company Engagement• Growth strategy• Portfolio management • Sales operation management • M&A execution management • Oversea operation management • PMI EPC (Engineering, Procurement, Construction)Client• Global EPC player • Local major construction company Engagement• Growth strategy • New business development (including renewable energy)• Portfolio management• Due diligence • Organization designing • Quality management SHIP-BUILDINGClient• Global major ship-builder Engagement• Growth strategy • Portfolio management • Operation improvement • Capability development (including engineering)• Project management • Oversea operation managementCOMPONENT/ MATERIAL MANUFACTURINGClient• Global major steel manufacturer• Local major cement manufacturer • Local major component manufacturer Engagement• Growth strategy • Due diligence • Operation improvement • Subsidiary management• PMI

Conducted client engagements in high-tech industries (telecommunication, electronics, media) TELECOMMUNICATION Client• Local major mobile operator • Local major broadband service provider Engagement• Growth strategy • Portfolio management • Go-to-market strategy• Marketing strategy • Channel management • CRM • Capability development ELECTRONICS Client• Global electronics manufacturer • Global network equipment manufacturer Engagement• Portfolio management • B2B strategy • Channel management MEDIA Client• Local major cable TV operator • Local major online portal service provideEngagement• Due diligence • Go-to-market strategy• CRM • Brand management