Manage the relationship between clients such as Lakowe Lakes, Sterling Bank, Mixta Africa, and AB InBev and the agency on multiple projects Lead and supervise campaign ideation, planning, and execution to deliver results for client's projects Collaborate with clients to deliver high-quality service from our internal team through internally pre-determined content and digital strategies Ensure end-to-end brand management - including strategy development, content creation, campaign execution, and promotion Manage and lead cross-functional teams, including art directors, designers, Production, SEO, Ads manager and account managers.Develop branded copies, articles, and other written communicationManage and coordinate the internal team to achieve quality work for the client in line with an agreed timeline Prepare reports for clients and review reports developed by other departments

Key responsibilities were to develop and execute content strategies for Lakowe Lakes while maintaining the relationship beween the client and the agency

Managed the community’s social media pages Created relevant content to engage TA and grow the community while monitoring the brand’s online mentions and engaging with the responses Collaborated with marketing professionals to develop social media marketing campaignsInteracted with customers and other stakeholders via the company’s social media accountsAnalyzed the company’s digital marketing plan and social media strategy and identified the strategic weaknesses and made recommendations for improvementsResearched social media trends and informed management of changes that are relevant to the company’s marketing activities

Managed the company’s social media platforms Increased website traffic organically through engaging content and paid ads Created engaging newsletters that made subscribers take relevant action Actively involved in SEO efforts (keyword, image optimization etc.) which improved the SEO Launched optimized online adverts through media channels to increase company and brand awarenessPrepared online newsletters, promotional emails and organized the distribution strategy through various channelsProvided creative ideas for content marketing and update for the websiteCollaborated with designers to improve user experienceAcquired insight into online marketing trends and kept strategies up-to-date

Prepared and designed strategy documents for clients Collaborated on concept development and ideation for marketing campaigns Created content calendars and content repurposing plans to guide the organization's media campaign

Curated and created relevant content for the social media pages and increased traffic to the website through engaging social media content Evaluated performance through analytics and tracked key metrics according to the proposed social media goalDeveloped strategy for content management for website and social media publications

Coordinated interviews for the HR manager and screened CVs for qualified candidates ahead of interviewsManaged the company’s Linkedin account and posted job vacancies Handled the supervision of office assistants and ensured the smooth running of the building