Seval Zengin Email & Phone Number

İstanbul, Türkiye

• 2023 Deloitte Technology Fast 50 Winner!• Creating and planning a variety of PPC campaigns across a range of digital channels such as Google Ads, Facebook Business Manager, Twitter Ads, TikTok Ads etc.• Overseeing existing campaigns and making recommendations on how to optimize them• Analyzing trends and making data-driven decisions• Writing engaging copy for adverts• Making creative suggestions for advert templates• Relationship building and business development• Producing detailed analysis and reports of campaigns• Presenting data and reports to a range of audiences• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns• Track, report, and analyze website analytics and PPC initiatives and campaigns• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.• Optimize copy and landing pages for search engine marketing• Perform ongoing keyword discovery, expansion and optimization

• Creating and planning a variety of PPC campaigns across a range of digital channels such as Google Ads, Facebook Business Manager etc. Daily bid optimization and keyword research.• Using Google Analytics to see performance of the website and ads. Create ROI Report with Google Analytics to analyze which channel brings most traffic and use this data in ROI Reports.• Control Facebook and Instagram ads via Facebook Business Manager.• Daily cost reporting including meta search, remarketing, Google Ads.• Overseeing existing campaigns and making recommendations on how to optimize them• Track, report, and analyze website analytics and PPC initiatives and campaigns• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.• Optimize copy and landing pages for search engine marketing• Perform ongoing keyword discovery, expansion and optimization• Research and analyze competitor advertising links• Work with editorial and marketing teams to drive SEO in content creation and content programming• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.- Playing an active role in CRM processes.- Influencer marketing management.

İstanbul, Türkiye

I was responsible for company's content strategy and digital marketing / performance campaigns; actively driving the growth of the company by generating leads in HR SaaS field.- Increased lead generation across all digital marketing channels, whilst partnering with external agencies to help develop and implement digital campaigns. Had proven experience across online branding, SEO, SEA, e-mail and content marketing- Created the content of the company website- Planned, created and optimized content for the existing customers across multiple channels and formats (help center, faq, in-app content, presentation materials, blog )- Inbound marketing & Lead generation (Getsitecontrol)- Building landing pages, website optimization, UX improvement- Creating company's PR materials such as interviews, advertorials and infographics for 3rd party media channels- E-mail marketing (Create audience list, sign up form and mailing using Mailchimp)- Addition and management of Google Tools (G. Analytics, G. Ads, G. Search Console, G. Tag Manager, G.Optimize) to a website- Managing digital advertising tools such as Google Ads, Facebook Business Manager- Knowledge of creating campaigns and campaign strategies- SEO compatible Wordpress website implementations with appropriate plugins- Analyzed the performance of existing content and derive optimization initiatives from the result

- Created different types of contents like blog posts, websites, articles, social media posts&ads- Managed online campaigns for various clients, effectively driving brand awareness, sales and engagement - performance marketing- Implemented content & social media planning (in line with SEO best practices), editorial map and calendar- Worked on brand identity and communication strategy

Master'S Degree With Thesis

Bachelor'S Degree

Master Of Business Administration - Mba