My unique blend of strategy combines work experiences in comms, content creation, and go-to-market with a Masters’ education (+ work experience) in brand strategy; this gives me a 360 strategic POV to impact the work in multiple, versatile ways as it travels downstream.In my comms strategy work, I have built 360 campaign ecosystems for launches, created custom fan-driven content (Twitch), and developed comms strategic campaign directions for product and brand (new and iconic relaunches + campaign work) for leading brands (CPG, Travel, Entertainment, Auto, B2B) in both my agency and freelance work.In brand strategy, I have created strategic brand positionings, competitor messaging and brand analysis, product positioning, & go-to-market positioning, and strategic campaign work for leading brands (CPG, Travel, Entertainment, Auto. B2B), again, in both my freelance and agency work.An added bonus: I’m also very passionate about design!
Listed skills include Market Competitive Analysis, Public Speaking, Data Segmentation, Brand Cultural Analysis, and 4 others.