Séverine Chemin Email & Phone Number

Paris, Île-De-France, France

Singapore

Dentsu Media Service LineHead of Wealth for Standard Chartered Bank (Global)

Singapore

Account & Business lead for HSBC Singapore- Client leadership & account management- Account team management (9 persons)- Integrated media strategy & planning (digital, press, radio, OOH, TV)- Performance driven campaigns and Brand awareness campaigns- Reporting, analytics, dashboards and data consolidation- Processes, templates & SLAs

Singapore

Account lead for UOB, Prudential, Pandora- Client leadership & account management- Account team management (7 persons)- Coordination of different teams (search, social, programmatic, adops, content etc..) - Integrated Media strategy & planning across digital, press, radio, OOH, cinema, TV- Performance driven campaigns and Brand awareness campaigns- Campaigns' insights & reco- New client pitches- New accounts emboarding, setting up processes, templates & SLAs

Singapore

Account lead for HSBC Retail banking- Client leadership & account management- Account team management (5 persons)- Coordination of different teams (search, social, programmatic, adops, content etc..) - Integrated Media strategy & planning across digital, press, radio, OOH, cinema, TV- Performance driven campaigns and Brand awareness campaigns- Campaigns' insights & reco- New client pitches- New accounts emboarding, setting up processes, templates & SLAs

Singapore

Digital lead for all Singapore local accounts:- Digital strategy & planning- Integrated digital campaigns including Display, Search, Content, Mobile, Social Media etc...- Client / account management- Team management

Singapore

POSSIBLE is a full service digital agency founded in 2011 through the merger of Bridge Worldwide, BLUE Interactive, Quasar and Schematic.Key accounts : Mercedes-Benz, Pan Pacific Hotels & Resorts, Forevermark (Debeers), Dow Corning (B2B Manufacturing)- Team management (2 persons)- Local, Regional & Global markets exposure- Online Media Strategy & proposals for SEM & Display campaigns- New businesses’ pitches - Account & clients management- Media planning & Media… Show more POSSIBLE is a full service digital agency founded in 2011 through the merger of Bridge Worldwide, BLUE Interactive, Quasar and Schematic.Key accounts : Mercedes-Benz, Pan Pacific Hotels & Resorts, Forevermark (Debeers), Dow Corning (B2B Manufacturing)- Team management (2 persons)- Local, Regional & Global markets exposure- Online Media Strategy & proposals for SEM & Display campaigns- New businesses’ pitches - Account & clients management- Media planning & Media buying- SEM & Display campaigns management- Campaigns Monitoring, Reporting & Optimization recommendations- Post-campaigns analysis & presentations to clients Show less

Singapore

Singapore

Singapore

BLUE was a leading digital marketing agency in the WPP group with headquarters in Singapore and regional offices in China, London, and Dubai, now called POSSIBLE.

Singapore

Mediaedge:cia is a media agency, part of GroupM, WPP's media investment management group. The Interaction department is specialized in all interactive and digital communication channels : online planning/buying, rich media, sponsorship, Search, affiliates and partnerships, viral marketing and mobile.Key accounts : Sony Ericsson, Sony Electronics, SingTel, Singapore Airlines, Mercedes-Benz, Citibank, BBC.- Local & Regional markets exposure- Mediaplanning & buying- Campaigns… Show more Mediaedge:cia is a media agency, part of GroupM, WPP's media investment management group. The Interaction department is specialized in all interactive and digital communication channels : online planning/buying, rich media, sponsorship, Search, affiliates and partnerships, viral marketing and mobile.Key accounts : Sony Ericsson, Sony Electronics, SingTel, Singapore Airlines, Mercedes-Benz, Citibank, BBC.- Local & Regional markets exposure- Mediaplanning & buying- Campaigns implementation, trafficking, tagging- Campaigns monitoring, Reporting and Optimization recommendations- Post-campaigns analysis & presentations to clients Show less

Paris

NRJ Group is one of the biggest media group in France, including 4 radio stations (NRJ, Nostalgie, Rire&Chansons, Cherie FM), 3 TV channels (NRJ 12, NRJ Hits and NRJ Paris), associate websites and Mobile (NRJ Mobile). - Marketing & Ad Sales support for 3 TV channels: NRJ12, NRJ Hits and NRJ Paris- Media planning & ad sales proposals to agencies & advertisers- Developed TV Shows' sponsorship packages & Proposals - Developed decks & sales pitches for sales teams-… Show more NRJ Group is one of the biggest media group in France, including 4 radio stations (NRJ, Nostalgie, Rire&Chansons, Cherie FM), 3 TV channels (NRJ 12, NRJ Hits and NRJ Paris), associate websites and Mobile (NRJ Mobile). - Marketing & Ad Sales support for 3 TV channels: NRJ12, NRJ Hits and NRJ Paris- Media planning & ad sales proposals to agencies & advertisers- Developed TV Shows' sponsorship packages & Proposals - Developed decks & sales pitches for sales teams- Assisted in pricing policy, handled commercial breaks pricing & coordination - Analyzed audiences of TV Channels & competitor channels- Explored competitive landscape & latest media development to recommend improvements in the channels’ programming Show less

Paris

France Televisions Publicite is the sales house of France Television, the French public national television broadcaster, owning the 4 national public channels (France 2, France 3, France 4 and France 5). The sponsorship department is in charge of selling TV shows' sponsoring to advertisers.- Developed TV shows sponsorship proposals & mediaplans for advertisers and media agencies- Analysed audiences of TV shows- Estimated impact & performance of participation sponsorship media… Show more France Televisions Publicite is the sales house of France Television, the French public national television broadcaster, owning the 4 national public channels (France 2, France 3, France 4 and France 5). The sponsorship department is in charge of selling TV shows' sponsoring to advertisers.- Developed TV shows sponsorship proposals & mediaplans for advertisers and media agencies- Analysed audiences of TV shows- Estimated impact & performance of participation sponsorship media plans (reach, frequency and GRP), to sell them to advertisers- Post-campaign analysis : assessed the performance of the TV shows & the reach, frequency and GRP at the end of a sponsorship campaign Show less

Paris

Interdeco used to be the sales house of HACHETTE FILIPACCHI MEDIA, one of the biggest french press group (owning Elle, Parismatch...). The company is in charge to sell all advertising spaces of the magazines and associate websites (Elle.fr, Parismatch.com …).- Developed online advertising mediaplans and commercial proposals for media agencies & clients - Implemented & monitored online advertising campaigns - Online campaign reporting- Analysed audiences segments and… Show more Interdeco used to be the sales house of HACHETTE FILIPACCHI MEDIA, one of the biggest french press group (owning Elle, Parismatch...). The company is in charge to sell all advertising spaces of the magazines and associate websites (Elle.fr, Parismatch.com …).- Developed online advertising mediaplans and commercial proposals for media agencies & clients - Implemented & monitored online advertising campaigns - Online campaign reporting- Analysed audiences segments and developed the audience profile for each website - Helped to create / update sales deck for sales teams Show less

Mba, Advertising And Communication

Bachelor @ College Of Business Administration, Marketing

Masters, Marketing, Management