Severine Michel Email & Phone Number

Péron, Auvergne-Rhône-Alpes, FR

Rhône, Auvergne-Rhône-Alpes, France

• Responsible for the Campaign Management, Content Strategy and Operations for the Advanced Materials sector team.
• Responsible for planning and coordinating the creation of marketing assets to support the buyer’s journey, in line with the brand guidelines and regulatory compliance where applicable.
• Managing events both online and offline to support the buyer journey
• Managing external parties like third party agencies, copywriters and video producers to deliver the requested assets on time, with the right quality
• Monitor coordination of the execution of campaign programs and the activation of content, in collaboration with the Global Demand Centre. Take corrective actions if necessary.
• Monitor the progress of the planning.

Rhône, Auvergne-Rhône-Alpes, France

• Lead, inspire and motivate global, multidisciplinary, and cross-functional teams to write the new chapter of our Malvern Panalytical book.
• Responsible for the day-to-day organization and tracking the overall progress of the SVP initiative, and working closely with the different stream leaders.
• Assist where appropriate in identifying and recruiting resources, escalating to SVP core team where potential gaps could occur.
• Use of project management and communications techniques, proactively identifying risks and escalating when appropriate.
• Arrange regular cadence of meetings with the workstream leads to review progress and identify any roadblocks.

Rhône, Auvergne-Rhône-Alpes, France

• Responsible for coordinating and implementing effective online marketing activities including targeted email campaigns, social media, online advertising and website marketing to drive lead generation to support the.
• Portal content management from updating content to the generation and management of the leads generated.
• Increase the impact of the online marketing investment through continuous improvement by measuring, analysing and interpreting campaign results and utilising this information to improve return on investment for future.
• Maintain the marketing database and all aspects of list hygiene including customer insight, analysis and segmentation
• Management of our PR meetings and PR activities working with agencies as required
• Ensure global marketing personnel are aware of all the product support material available and where relevant ensure it is translated into local languages

United Kingdom

• Generate all promotional based product support material for Process systems working closely with the global organisation and Marketing Communications teams to deliver the key messages to market place to raise awareness.
• Development of the company’s blog, Materials-talks
• Prepare and/or instigate the creation and dissemination of product support material (sales tools) such as brochures, videos, animations, case studies, white papers, web content, technical bulletins, lead generating.
• Generate advert campaign using LinkedIn
• Ensure global marketing personnel are aware of all the product support material available and where relevant ensure it is translated into local languages
• Creation and management of website content

United Kingdom

• Coordinate the production of process support materials including brochures, videos, case studies, white papers, web content, technical bulletins, application notes, webinar, and photo shooting.
• Manage the Process Product Marketing budget
• Press Relations development
• Leads monitoring and reporting
• Events such as trade show, seminars and exhibition organisation
• Coordinate the production of application notes from the technical specialists and other specialist personnel in line with product and market sector objectives

United Kingdom

• IT projects, database cleaning
• Market research for the Process group