I founded Public Good PR (formerly Severn Williams Media) in 2001. Public Good PR (PGPR) has a long track record of translating complex issues into plain language that invites coverage from top-target outlets. The firm’s work includes a robust portfolio of news and opinion articles on issues ranging from highlighting the plight of California’s native fish to preventing urban sprawl to promoting green energy. The Los Angeles Times, New York Times, National Public Radio, and many other mainstream national, regional, and trade-specific outlets regularly cover PGPR's clients and their issues. Public Good PR specializes in• Media Relations• Message Development• Print & Digital Materials Writing and Design• By-line Drafting• Crisis Management• Coalition Building• Media Training• Press Event Coordination• Capacity Building

Develop and execute media strategies for Spark PR’s green-tech and public policy clients. Includes strategic counseling with clients, message development, drafting materials for the media, leading PR teams, social media and crisis response.

At Staton Hughes, I developed strategy and directed day-to-day operations of political campaigns, including managing budgets and field staff. I wrote copy for press releases and correspondence on behalf of political and nonprofit clients, and drafted polling questions and evaluated the results.

I worked with Earth 911 in its early days and helped build it into what it is today by implementing a relentless media and public relations campaign to get the word out about living a lower-waste lifestyle. Earth 911 has been featured on the Oprah Winfrey Show, Good Morning America and in the New York Times.