- Directed and orchestrated 15 successful new product development initiatives, driving innovation and market expansion.- Collaborated with cross-functional teams to access production capabilities via a stage-gate process, ensuring seamless execution from concept to launch.- Devised and executed strategic brand growth plans, resulting in a $22 million increase in revenue to the Gatorade portfolio.- Partnered with consumer engagement to design compelling marketing plans to drive demand for Gatorade Powders through integration in mass communications, amplifying brand exposure and consumer awareness.

- Developed compelling category narratives to bolster new distribution initiatives for product innovation including the successful launch of Gatorade Zero with Protein that yielded over $2 million in retail sales within the first 6 months of release.- Strategically shaped a channel pricing strategy, leveraging consumer and category insights to drive a 10% growth in sales after implementation.- Designed impactful in-store merchandising strategies, optimizing product placement and driving impulse purchases.

- Optimized profitability by returning $1.5 million through analyzing return on trade investments to pinpoint opportunities to drive efficiencies.- Designed comprehensive training content for both new and seasoned team members, fostering their mastery in sale and trade management techniques.

-Establish yearly promotional plan to deliver against business growth goals-Effectively manage trade budget utilization-Develop fact based sales presentations for introduction of new items and promotional programs-Grow and develop relationships with customers to support in joint business planning process

-Provided analytic insight regarding pricing, promotional efficiency, and assortment by utilizing syndicated data and consumer specific insights-Summarized analytical content in a presentation format to be utilized in customer appointments-Implemented internal tracking systems to measure progress regarding operating goals