Lead for performance media driving client short- and long-term business deliverables by leading interagency collaboration to enhance digital customer journey, predictive channel modeling, and segmentation strategy across paid social, search, and SEO.Client roster includes: Sony Pictures, LEGOLAND Resorts, GoPro, Fitbit, & Nintendo

Social Media lead for West Coast office, developing over-arching Social Media strategy for Universal Pictures theatrical. Provide social media strategy, best practices, guidelines and content to US markets; lead execution of all U.S. social media channels, including paid social media partnerships. Identify emerging platforms to grow brand presence and through ticket conversions.• Manage team of managers & strategists, who handle day-to-day planning and execution of search and paid Social Media campaigns for all title releases.• Implemented new collaborative workflow process amongst offices to improve briefings and ensure quality deliverables.• Liaison partner relationships to bring clients cost-efficiencies and first-to-market opportunities in the social space.

Managed the day-to-day oversight of media strategy, campaign set-up, and reporting insights to deliver against various key performance indicators and established ROIs of agency accounts.

Supervising the team responsible for planning and executing accounts within search and social media, while fostering synergies with global agency partners to streamline new product launch initiatives and front-end campaign strategy and post-campaign insights and optimizations to strategy and tactics.

Led the strategic development for key agency clients centered on social branding, channel POVs, content prioritization, and influencer integration specific to initiatives and industry vertical. Cultivated social media analysis to better connect client messaging with specific audience pillars.RESULTS:• Worked to create the 2016 paid social strategy playbook for key campaigns, integrating brand awareness and consumer intent to ultimately lead to product sales via expanded social channels – specifically Facebook, Instagram, Twitter, Pinterest,Tumblr, and Snapchat. Led to a reported 30% boost in Q1 online sales.• Researched, analyzed, and executed integrated digital campaigns for Fox Sports – identifying critical success metrics and devising informed recommendations to fuel audience engagement rate increases by 200% (from 2015 benchmarks).

Oversee all agency accounts tailored toward social brand building (paid/owned/earned), content strategy, and activation. Continuing to develop and grow internal social best practices, analytics training, and consulting clients to drive opportunity for “best of” content to accelerate shares and spark product endorsement, both implicit and explicit.RESULTS:• Developed EuropaCorp’s presence in emerging channels (Instagram & Snapchat) to gain enthusiasm and visibility for brand-created and-curated content of upcoming films; provided real-time analysis and actionable recommendations to tactics across Facebook and Twitter to drive ticket sales, search volume, and content strategy.• Led the collaboration with multiple agency partners to craft Pokémon’s social strategy with their Super Bowl TV spot, which was recognized as one of YouTube’s AdBlitz Champions for the 2016 Super Bowl.

Oversee the team of planners and buyers responsible with the day-to-day tactical implementation of cross-channel media strategies via Social, Search, Display, and Mobile campaigns. Collaborate with internal UX, Brand Activation, and Product Integration teams to enhance multiple content-driven programs.RESULTS:• Spearheaded the restructuring of Pampers’ “Grow On” product campaign strategy to better incorporate Facebook, Twitter, and programmatic targeting to drive shopper consideration in the search phase – exceeded projected acquisitions by 150%.

Led the agency team responsible for the centralized front-end development, negotiation and implementation of strategy for global client brands. Positioned as point-of-authority for succinctly integrating digital, mobile, SEM/SEO and print campaigns. Actively spearheaded the project management and execution in accordance with separate and simultaneous product categories, brand styles, sales initiatives and messaging targets. RESULTS: • Executed the deployment of multiple communication and marketing strategies in support of international product lines. - In 2012, combined the digital branding strategy with social media, SEM, mobile targeting and email marketing. - Formulated SEO strategies that drove exponential page-view growth by 33%, CTR by 75%, and repeat user traffic through keyword level bid optimizations and dayparting.• Direct and monitor over 50 concurrent accounts – deliver customized POVs, campaign analytics, conversion rate optimization and presentations tailored to senior marketing managers and executive leadership.• Foster synergies with PR and global agency partners to streamline new product launch initiatives and front-end digital creative design. - Increased five clients' e-commerce campaigns by 125% and enhanced brand awareness in new markets by creating a collaborative global media and marketing roadmap. - Expanded client base by more than 150% by delivering new media strategies for defined products in China, France, Italy and Saudi Arabia.

Consulted with regional senior management and relevant team members on market trends, branding initiatives and proposed comprehensive digital and mobile media recommendations to drive sales of DANONE products in Central Asia. Launched the coordination of advertising campaigns utilizing on-site promotions and mobile platforms to key Kazakh and Russian audience segments.RESULTS:• Spearheaded the coordination of advertising campaigns utilizing multimedia and mobile platforms to Kazakhstan and Russian markets. - Recognized for creating an additional 25% in negotiated quarterly savings through consumer profiling.• Developed deployment campaigns that focused on creating meaningful and sharable content for mobile applications. - Increased market share of primary product from 20% to 50%.• Directed supplemental media research to assess low-income and ethnic buying trends – applied correlated data to media strategy.• Defined contract negotiation strategies and media analysis processes for Senior Management through market roadmapping.

Provided day-to-day media oversight of recommendations, execution details and budgets. Strategized multiple and concurrent campaigns with digital, social, mobile, SEM, print and outdoor media tactics. RESULTS:• Managed digital strategy with Social, SEM, Google Analytics and sponsored links.- Led to a 70% increase of unique website visits (client metric data, year-to-date: 2009).• Stewarded and maintained national broadcast schedules, ensured delivery of 15 separate targeted brands and campaigns.• Developed and presented communication plans to senior management for annual brand initiatives; integrated with digital and mobile geo-targeting campaigns. - These efforts resulted from a directive to reduce budgets by 33% while maintaining sales lead objectives.

Implemented tactical media to promote recruitment of subjects for clinical research programs. Strategic coordination included, but not limited to: digital, mobile, TV, social, and outdoor media. Managed in-house market roadmapping, front-end planning and UX design for designated onshore and offshore clinical research sites. Prepared annual budget of $15M and presented media strategies to senior executives.RESULTS:• Managed the incorporation of traditional channels with emerging digital tactics, which included: website design, mobile alerts, email marketing, social media assets and partnered with third-party bloggers for increased site exposure. - Generated a 200% (YOY, 2006 - 2008) increase in targeted response and grew internal database by 2.5 million. - Domestic/International markets included: San Diego, Dallas, Austin, Honolulu, Boise, Portland, Jacksonville, Madison, Harrogate (UK) and Leeds (UK).- Developed and disseminated best practices for web community building, persona devolopment, blogging, online messaging and the launch of Facebook and Myspace pages.• Spearheaded the development of a communications dashboard for strategic planning – presented concepts and gained support from senior leadership. Measured progress to ensure long-term campaign objectives were met. - Dashboard launched on schedule and exceeded savings goal by 30% ($250K in annual contract negotiations) while decreasing media expenditures by 20%. • Forged and managed relationship with outside global advertising agency to effectively leverage internationally syndicated marketing and digital media campaigns.• Established solid PR operations by creating high-impact press strategies; concurrently formulated key media partnerships and coordinated executive interviews.

Developed and coordinated strategic marketing services for print, radio and digital media. Served as company point-of-contact for providing advertising information, managing market research and resolving creative issues for senior leadership throughout global site acquisition process.• Wrote and managed marketing plans, message positioning, and collateral content creation.• Negotiated with regional media vendors to establish and promote brand awareness; demonstrated corresponding analytics to management.• Aligned with in-house developers to create and launch a database to measure ROI of all marketing budgets.