• Define and analyze metrics that inform the success of products. Identify and track key performance metrics. Drive decision-making through user insights, quantitative analysis and A/B testing.
• Collaborated closely with cross-functional teams and led engineering teams to implement new technologies, improve core features, and enhance the overall code structure. Improved the app’s technology stack and codebase, ensuring robust performance and scalability.
• Conducted… Show more • Define and analyze metrics that inform the success of products. Identify and track key performance metrics. Drive decision-making through user insights, quantitative analysis and A/B testing.
• Collaborated closely with cross-functional teams and led engineering teams to implement new technologies, improve core features, and enhance the overall code structure. Improved the app’s technology stack and codebase, ensuring robust performance and scalability.
• Conducted comprehensive user research, including interviews and surveys, to gather valuable insights and inform design decisions. Translated user feedback into actionable improvements, ensuring the redesigned app effectively met user needs.
• Utilized Jira for project management and Amplitude for data analytics to track user behavior and measure product success. Identified the root cause of data decline and took immediate action to address it, effectively minimizing both user impact and revenue loss. Observed a funnel decline in the live version and achieved a 20% improvement with an immediate version update.
•Manage and own the long-term roadmap for the product, and get involved in sprint planning, maintaining the backlog and take key prioritization decisions Show less

• Played an active role in a team tasked with designing the digital and omnichannel experiences for the physical stores of a major e-commerce client. Co-own business design activities, including creating customer personas/mindsets and journey maps, conducting market research/comparative analysis, defining business objectives and success metrics, prioritizing design concepts for implementation, and developing strategicroadmaps.• Participate in quantitative and qualitative research… Show more • Played an active role in a team tasked with designing the digital and omnichannel experiences for the physical stores of a major e-commerce client. Co-own business design activities, including creating customer personas/mindsets and journey maps, conducting market research/comparative analysis, defining business objectives and success metrics, prioritizing design concepts for implementation, and developing strategicroadmaps.• Participate in quantitative and qualitative research efforts such as conducting interviews or ethnography or analyzing client materials, external literature, analytics, and other data sources. Transformed these insights into a cohesive experience journey, shaping the final product. By analyzing user pain points and opportunities, developed digital products that align with business goals.• Facilitated workshops with stakeholders to conduct in-depth analyses and delivered a comprehensive service design. Additionally, I completed the UI/UX designs for a supporting mobile application, which was successfully launched in a pilot area. Show less

• Developed and designed user flows, personas, wireframes, onboarding experiences, and conducted usability testing for iOS mobile applications. Successfully launched 7 live apps on the App Store.• Created clear and visually appealing interface assets, including buttons, app icons, and widgets.• Selected typography, color palettes, illustrations, and iconography systems to enhance product design.• Conceptualized and developed visual prototypes that simplify complex design… Show more • Developed and designed user flows, personas, wireframes, onboarding experiences, and conducted usability testing for iOS mobile applications. Successfully launched 7 live apps on the App Store.• Created clear and visually appealing interface assets, including buttons, app icons, and widgets.• Selected typography, color palettes, illustrations, and iconography systems to enhance product design.• Conceptualized and developed visual prototypes that simplify complex design challenges and improve user-friendliness.• Collaborated closely with product teams, engineering teams, and fellow designers to ensure cohesive and effective design solutions. Show less

AIESEC Global Entrepreneur Program aims to strengthen students' leadership skills andencourage entrepreneurship. Arte em Curso is a startup that consulting on culturalprojects. I generally observe the startup, support to several jobs. Besides it, I Design and measure the start-up’s new business process that ensures the organization’s strategic goals.Research customers’ experience and build internal process flows to help customers under-stands his business process. Used… Show more AIESEC Global Entrepreneur Program aims to strengthen students' leadership skills andencourage entrepreneurship. Arte em Curso is a startup that consulting on culturalprojects. I generally observe the startup, support to several jobs. Besides it, I Design and measure the start-up’s new business process that ensures the organization’s strategic goals.Research customers’ experience and build internal process flows to help customers under-stands his business process. Used Lucidchart to build journey maps and user flows. Attended UX research and improved current business website. Show less