I manage day-to-day activities across multiple client accounts, including organizing product launches, building and maintaining media lists using tools such as Muck Rack and IMDb Pro, and coordinating events and creative initiatives. I draft press materials including news releases, media alerts, and product briefs, ensuring consistent messaging across all platforms. I also utilize media monitoring and analytics reporting to track and optimize press coverage. I cultivate media relationships, secure coverage for clients, and conduct outreach to position lifestyle and consumer brands in key outlets, utilizing tools such as Quoted and HERO. Additionally, I prepare meeting agendas, status reports, and track client deliverables, ensuring clear communication and alignment with client goals. I maintain internal databases to track awards, speaking engagements, events, and media opportunities. My role also includes using Microsoft Office and Google Workspace for document preparation and database management, ensuring efficient internal operations.

I provided administrative support to ensure efficient daily operations. My responsibilities included managing office technology such as computers, printers, and network devices, as well as preparing and editing various documents, reports, and presentations. Additionally, I monitored financial performance and supported the financial reporting of various trusts. I also coordinated with external vendors and departments to maintain seamless operations and oversaw the office’s organizational and administrative functions to ensure a smooth workflow.

I planned, organized, implemented, and evaluated all Special Events programs. I coordinated the selection process for the Special Events Committee and oversaw its activities by conducting meetings and supervising volunteers at events. Additionally, I served as the Student Activities Association representative on special events for various University Committees, ensuring that all events aligned with university standards and expectations.

I assisted the Communications Specialist with the integrated marketing communications for the largest professional school at The University of Mississippi. I also received hands-on experience in internal and external marketing, writing news releases, social media, photography, and video production.

As part of my internship, I received training on how to facilitate advance screenings of upcoming films for the public, press, and special groups to gauge reactions and create awareness for various pictures as well as how to act as screening leader at advanced screenings for several films and studios. I also received training in assisting publicists during press days and red carpet events while providing ideas and solutions for the execution of promotions and marketing of future events. Part of my day to day tasks included researching various information and create and implement events to help promote films for targeted demographics and providing ideas for the execution of events, advertising, and gaining publicity for each film.

I assisted management with social media, marketing and sales floor support during the retailer's seasonal semi-annual sales. I additionally presented millennial perspectives to buyers to increase management's brand awareness and sales.

After being a camper for eight years, I served as a mentor to 12 campers aged 7-9 for three weeks at a time. I facilitated outdoor land and water activities for groups of girls aged 7-16, and I assisted with administrative work as needed, such as creating counselor's schedules that met supply and demand and optimized counselors' interests and skills.

I created conversation-spurring content targeting millennials, writing one article per week. Reaching 10k+ shares, I developed attention-grabbing posts using Facebook and Twitter social media platforms.

During the summers, I taught swim lessons to preschoolers and worked as a counselor for a toddler day camp. During the school year, I worked in the day care center, watching infants through 13-year-olds.