Sey Lee Email & Phone Number

Seoul

Yeongdeungpo-Gu, Seoul, Korea

Led DS&AI segment, Showcase AI Leadership for Sales, Marketing and Offering Elaborated Watson Market leadership by virtually leading Technical Sales and Delivery team and achieved, closing first of AI Use Cases contracts - AI Voicebot, Expert Assist, launching new offerings - Watson Business Solution, Watson Discovery, Watson STT, Watson for Cloud Paks for Data

Singapore

Responsible to drive strategic Agenda of IBM cloud, Asia Pacific

Singapore

Responsible to lead strategic marketing for IBM’s top priority business for company growth, Cloud Services across Asia pacific region (SEA, Korea, India and Australia & NZ), mainly tasked to establish digital marketing route to grow customer base from whitespace. •Led digital route for cloud service to grow revenue in net new customer segment from Small & Medium enterprises. Set up cloud lead development team in Asia pacific to progress lead from digital campaign. •Drove centralized digital campaign across Asia pacific applying programmatic buying that resulted in constant over-achievement in click through rate and increased offer acceptance ratio via re-targeting. Led agency with campaign execution by providing insight from analysis of customer buying behavior, differentiated content & offer by segments, and optimized marketing mix. •Established cloud digital marketing matrix and ran intensive data analytic to lead monthly sales & marketing review board with key stakeholders across Asia Pacific. Led rigorous review on marketing investment and reallocation of marketing/sales resource around entire region. •Developed customer growth model and launched “Retention to grow” program. It led sales and marketing teams to proactively upsell which resulted in doubling up average monthly revenue of new customers and increased win back rate of inactive customers. •Organized global cross function team to build business opportunities in gaming industry for the first time in IBM Asia Pacific. This involved establishing relationship with new clients, enabling the team in the countries to apply cloud services to meet industry’s requirements.

Singapore

Led GTS key plays across entire growth market region (Asia Pacific, China, Middle East Africa, Central Eastern Europe, Latin America). Drove services portfolio of Resiliency, Security and Core IT services as Key Play. •Drove differentiated go to market approach for selective top 300 accounts by mapping right solution / services to client’s business requirements and applying resonating offers to attract customers’ interest. Tightly managed opportunity pipeline on a weekly basis •Developed solution/service prioritization model by scoring market attractiveness and internal readiness for sales & delivery. Supported sales & marketing resources alignment toward prioritized solution/services and enabled the team with best practiced assets to better position solution and services in the market.

Seoul Korea

Promoted to lead strategy, marketing and competency team for Korea GTS division with 700+ employees, reporting directly to GTS GM. •Gained market share by driving strategic initiatives focusing on top 100 accounts, building new partnership with major players in the market and developing competency model to skill up resources in high growth areas of cloud and security. •Engaged to establish cloud business in Korea, building cloud marketing team across organization, contributing to identify first of kind cloud service opportunity and strengthening IBM cloud brand in the market by organizing cloud forum to successfully position IBM cloud to address business issues in e-commerce, R&D and Finance services. •Managed team of 11 employees in Business development Executive, strategist, Marketing manager and Competency development manager roles.

Seoul, Korea

Engaged to establish cloud business in Korea, building cloud marketing team across organization, contributing to identify first of kind cloud service opportunity and strengthening IBM cloud brand in the market by organizing cloud forum to successfully position IBM cloud to address business issues in e-commerce, R&D and Finance services.

Seoul Korea

Responsible to sell global shared service solutions for marketing, specialized in digital marketing and analytic & intelligence solution. Recognized as innovative solution sales expert closing several globally first of a kind deal in IBM and received Sales performance award and Asia Pacific Leadership award. • Successfully closed contract of to support major Electronics Company client’s globalization effort to manage website in 55 countries. Designed solution to ensure global online brand consistency and acquire operation excellence by changing company’s costly and inconsistent web production work to be consolidated at global shared delivery centers in low cost regions: China, Brazil and Slovakia. Scope includes website production, Web data analysis and advisory for online marketing innovation • Led solution sales to win operation of global customer experience center for newly opened app store business for major electronics company. Closed the deal and established shared service center and delivered multi-channel customer support. • Led solution sales and delivery of market research / data analysis project to support global Company to assess market data in their strategically focused countries of Brazil, Mexico, Romania, Czech, Turkey and Poland. Delivered insightful findings and recommendations from primary and secondary researches for clients to develop marketing and communication strategy.

Seoul Korea

Developed CRM strategy and designed solutions for major Korean clients across airline, banking, life Insurance, Telecom, internal portal industry. Contributed companies to overcome CRM issues to achieve enhanced service level and customer satisfaction while reducing operation cost over 30%

Bachelor'S Degree, English Language And Literature/Letters

Graduated with Honors in English, double major in Business Administration .

Exchange Program, Commerce