• Specialized on Kantar's world leading advertising pre-test research 'Link’• Specialized on Kantar’s social media research ‘ContextLab’ that measures the performance across different social media channels by evaluating brand lift• Worked with a team to create analysis plans, analyse data and report to end clients and presenting research findings to clients• Analysed quantitative consumer research and external sources to identify, interpret and translate macro trends and consumer needs into actionable insights and marketing implications for clients• Assisted local and global clients on a day-to-day basis as needed, professionally responding to client needs, questions, solving business problems that drive client satisfaction

• Took roles in pre-advertising tests, brand tracking and equity studies for global and local clients in a variety of industries• Supported senior colleagues liaising and communicating with client during the projects• Assisting in questionnaire script development including internal pilots, liaising with operations.• Assisting in the drafting of report and responsible for ensuring the accuracy if data therein.• Enriching the report with external data from business partners like Euromonitor or WARC and recent trend reports.• Selected as a member of ‘Youthboard’ which embraces any kind of contribution of young professional to the company

Summer internship, Winston