Head Of Seo
Current• SEO strategy planning and execution.• Communicate goals of the website and what is needed to all parties including management of the processes.• In depth competitive analysis - SEMrush, Ahrefs and Moz.• Research, creation and distribution of E-A-T content.• Continuous improvement of existing website content. including strategy development.• Conversion Rate Optimisation.• Technical audits of the website - implement changes and improvements where needed including testing.• E-Commerce SEO including Bookstore.• Development and execution of PR strategy - natural link building and editorial features.• Management of guest editorial process.• Management of Social Media strategy and reporting.• PR and Social Media training and reporting.• Detailed reporting and presentation of website metrics - weekly and monthly.