Sarah E. Fairweather Email & Phone Number

Dallas, Texas, United States

-Manages Saint Michael and All Angel’s online presence, including the website, social media platforms, email marketing campaigns, and other digital marketing assets.-Plays a crucial role in developing and implementing effective digital marketing strategies to enhance brand visibility, drive customer engagement, and achieve parish objectivesGeneral Responsibilities Include:Website Management:•Oversee the design, functionality, and performance of the website.•Ensure the… Show more -Manages Saint Michael and All Angel’s online presence, including the website, social media platforms, email marketing campaigns, and other digital marketing assets.-Plays a crucial role in developing and implementing effective digital marketing strategies to enhance brand visibility, drive customer engagement, and achieve parish objectivesGeneral Responsibilities Include:Website Management:•Oversee the design, functionality, and performance of the website.•Ensure the website is up-to-date, user-friendly, and optimized for search engines.•Collaborate with cross-functional teams to develop and implement website content updates and improvements.•Monitor website analytics to identify areas for improvement and optimize conversion rates.Social Media Management:•Develop and execute social media strategies to enhance brand/event awareness and engagement.•Create, curate, and schedule compelling content across various social media platforms.•Engage with the audience, respond to comments and messages, and foster online community growth.•Monitor social media analytics and provide regular reports on key metrics and insights.•Stay updated on social media trends, best practices, and emerging platforms.Email Marketing Campaigns:•Plan, execute, and optimize email marketing campaigns to drive consumer acquisition, retention, and conversion.•Create visually appealing and engaging emails.•Monitor campaign performance, analyze results, and make data-driven recommendations for improvement.Digital Marketing Asset Measurement and Reporting:•Track and analyze the performance of all digital marketing assets, including website traffic, social media metrics, email campaign results, and other key performance indicators.•Generate comprehensive reports on digital marketing activities, providing insights and recommendations to enhance effectiveness.•Monitor industry trends and competitor activities to identify new opportunities and best practices. Show less

At Fairweather Marketing Solutions, our mission is to empower small businesses through digital marketing solutions to help them reach new audiences and gain loyal customers.

Virtual

Working pro-bono to help the school increase enrollment and become more digitally developed during this period of COVID-19.

Working pro-bono with small businesses to grow their online presence and help them transition to digital platforms due to COVID19.

Plano, Tx

Review and maintain brand identity standards for graphics and image standards. Introduces new ideas to evolve the brand by staying current with the latest industry, style, and graphic trends. Create and manage digital campaigns for Dynata's international hiring needs. Managed a team in the Philippines for increasing social media following in the APAC region. Increased Dynata's digital presence and interaction by 200. After seeing the results from corporate accounts, the CEO, Gary Laben… Show more Review and maintain brand identity standards for graphics and image standards. Introduces new ideas to evolve the brand by staying current with the latest industry, style, and graphic trends. Create and manage digital campaigns for Dynata's international hiring needs. Managed a team in the Philippines for increasing social media following in the APAC region. Increased Dynata's digital presence and interaction by 200. After seeing the results from corporate accounts, the CEO, Gary Laben, requested Sarah to manage his accounts as well. Maintain accuracy throughout the revision process by delivering accurate production files to project specifications resulting in consistent, high-quality work. Collaborate with key stakeholders to concept ideas for internal campaigns, web design, and graphics. Manage multiple creative projects from concept of design to final production. Perform final graphic production, compression, and optimization of images and other graphic elements. Establish and maintain effective/efficient processes for creative services, collateral development, document storage, security and archival and other areas of responsibility. Shoot and edit videos and ready them to post online. Show less

Cypress, Texas, United States

Created short promotional videos for local businesses to publish on social media accounts. Advised clients on social media strategies.

Stockholm Metropolitan Area

Traveled with a photographer to Sweden to assist in photoshoots and oversee social media functions.

New Braunfels, Texas

Provide excellent customer services. Greet customers and present menus. Make suggestions based on their preferences. Take and serve food/drink orders. Up-sell when appropriate. Arrange table settings. Keep tables clean and tidy at all times. Deliver checks and collect payments.

Houston, Texas Area

Learned written and verbal communication skills through constant communication with supervisors and customers. Gained problem-solving skills through helping customers with problems or needs. Demonstrated interpersonal and communication abilities through communication with customers and other partners. Selected to represent H-E-B Cypress in the customer service competition. Out of all the stores in the Houston region, placed second. Sarah also helped manage other cashiers and lead team-building… Show more Learned written and verbal communication skills through constant communication with supervisors and customers. Gained problem-solving skills through helping customers with problems or needs. Demonstrated interpersonal and communication abilities through communication with customers and other partners. Selected to represent H-E-B Cypress in the customer service competition. Out of all the stores in the Houston region, placed second. Sarah also helped manage other cashiers and lead team-building activities. Show less

Austin, Texas Area

Helped lead a 20-student team that covered the 2019 SXSW Conference and Interactive, Film, and Music Festivals for the SXSW Brand & Marketing web and social media teams. Captured photo and video content, coordinated content delivery, and transcribed key moments from conference keynotes/featured talks, film screening Q&As, and other event programming for usage on SXSW’s social media accounts and website.

San Marcos, Texas

Created social media content for Facebook, Twitter, and Instagram, along with monthly analytics reports, for the client as part of the Advanced Social Media Analytics course. Used analytics data to help develop a social media strategy for the client during monthly meetings. Helped lead the team alongside the KTSW manager.

Master Of Science - Ms, Digital Marketing, 4.0

Activities and Societies: Received Course Director for Advanced Digital Marketing Strategies Gain an advanced understanding.

Bachelor Of Science - Bs, Digital Communication And Media/Multimedia, 3.5

Activities and Societies: Campus Crusade, YoungLife, Loud Crowd, Bobcat Build, Studied abroad in London and Geneva for International.