Abigail Douglas Email and Phone Number

- Direct the strategic vision for Salesforce practice managing 4 CRM instances with 400+ users.- Established DevOps practices within the development team, utilizing git repositories and release management protocols.- Executed the implementation of a Customer Data Platform (CDP) to establish a hub-and-spoke data integration model across all revenue systems.- Provided enterprise architecture and strategic guidance for two major initiatives focused on Customer Support and Implementation process improvements.- Currently leading initiative to internationalize all revenue systems to support expanding business to have a global footprint.- Developed and implemented tools to monitor and report team progress, enhancing transparency for leadership and stakeholders.- Collaborate with the executive leadership team on roadmap planning and participated in quarterly business reviews.- Serve as enterprise architect for all enterprise applications at ESO, ensuring alignment with organizational goals.- Contribute to the Transformation Management Office, guiding organizational change as the company evolves into an enterprise-level organization.- Led functional efforts for two acquisitions, overseeing the planning and integration of all relevant applications.

- Responsible for overall strategy and direction of the global practice, including a multi-org design of Salesforce with 5,000+ users - Lead the Development, Integrations and User Experience teams consisting of developers, engineers, program managers and administrators delivering new functionality and enhancements to primary applications.- Successfully recruited and hired Salesforce team to support the global Salesforce presence at Cision. This includes the restructuring of the leadership team, scrum teams and our go to market strategy with new functionality. - Implemented quarterly PI Planning methodology with alignment from key departments within Cision. - Implemented a dev ops strategy utilizing Git for source code management and developed a project lifecycle methodology for all Salesforce development - Deep understanding of integration strategies utilizing mid-ware, APIs, and batch processes to ensure accurate data transfer while creating a solid SoT/SoR strategy. - Engaged with Business Leaders on upcoming initiatives and provided support, adequate technical direction, and guidance to ensure buy-in. - Transitioned to Agile development methodologies to create a more defined process of work for team members - Directly responsible for the development of the long-term strategy for primary applications and integration to all connected systems

• Responsible for overall strategy and direction of Salesforce Unlimited instance with 5,000+ users• Lead the Development/Integrations and User Experience teams consisting of developers, engineers and administrators delivering new functionality and enhancements to the Salesforce platform. • Successfully recruited and hired team members to join two newly created teams at Ferrellgas responsible for the development and architecture of the Salesforce platform including, Sales Cloud, Service Cloud, Experience Cloud, Marketing Cloud and Field Service Lightning.• Lead initiative owner for the decommissioning and transition to Salesforce from Oracle PeopleSoft CRM, responsible for coordinating all development and architecture for this major initiative• Implemented a dev ops strategy utilizing Git and Copado for source code management and a developed a project lifecycle methodology for all Salesforce development• Deep understanding of integration strategies utilizing Dell Boomi, APIs, and batch processes to ensure accurate data transfer while creating a solid SoT/SoR strategy.• Engage with Business Leaders on upcoming initiatives and provide them the support and adequate technical direction and guidance to ensure solution buy-in.• Implemented Atlassian Jira and Confluence in the first 60 days of employment, to provide a better experience for our business users and developers.• Ensure proper controls are in place in the areas of security, access, separation of duties, design, and release standards (SOX, SOC 1)• Directly responsible for the development of the long-term strategy for Salesforce and integrations to all connected applications, utilizing continuous development strategies• Prepare business plans, technical proposal with cost/benefit analysis, and provide detailed updates to the PMO office for all current initiatives. • Mentor team members on proper coding standards and teach best practices to enhance the overall quality of the platform.

• Manage the overall direction of salesforce to ensure the salesforce team is meeting company goals and initiatives • Maintain and customize Sales and Service Cloud platforms within the Lightning Experience UI• Responsible for the configuration, design, development and implementation of Salesforce Applications, in a timely and accurate fashion, using Salesforce/Apex, Force.com, Aura Lightning Components and Visualforce technologies.• Lead and/or participate in analysis sessions with users to determine and document application requirements for Salesforce modifications or new implementations• Analyze business processes to identify opportunities for improvement• Ensure proactive planning to effectively support growth, continuous improvement, business goals and objectives.• Provide effective oral and written project status updates and presentations.• Extend capability of the existing Salesforce environment through the creation custom changes, e.g.: creation, modification, and removal of record types, page layouts, fields, validation rules, buttons/actions, and lightning record pages• Design and implement reports and interactive dashboards supported and integrated within the Salesforce.com platform• Determine third-party applications to enhance and support the system. Help implement and integrate these third-party applications as required• Design business processes and data flows between CRM applications and other applications• Coordinate with teams to test and implement new or modified programs as needed• Take a hands-on approach to troubleshooting and data cleanup as necessary• Act as tiered support for high-severity and business impacting Salesforce related issues- Ensure proper controls are in place in the areas of security, access, separation of duties,design and release standards- Monitor and manage Salesforce releases and feature changes

• Daily administration and support of ITA Group’s Salesforce database including but not limited to managing user setups, profiles, and roles, customization of objects, fields, record types, page layouts, and validations• Assisting in the evaluation of new Salesforce.com functionality and App Exchange tools for feasibility and impact on the business. Some examples of new technologies that have been implemented recently include Salesforce Lightning, Marketo, GridBuddy and Roll-up Helper.• Work with management, business units and end-users to create and manage complex workflow rules, data validation, and triggers• Serves as technical expert on Salesforce projects with direct involvement and/or oversight of business units • Develop user training material• Perform product upgrades and maintenance releases (minimum 3x per year)• Create/maintain support process documentation

• Salesforce Administrator for 150+ user Salesforce Enterprise Edition instance• Work on various Salesforce.com standard objects like Accounts, Contacts, Leads, Opportunities, Reports and Dashboards.• Install managed and unmanaged packages from the AppExchange• Provide support to users for Passage Technology Rollup Helper, Vision-e eMapping, CRMfusion Demand Tools, Act-On Marketing Service and Contact at Once Chat Service installed packages• Import data from excel sheets into Leads, Accounts, Contacts and Opportunities using DataLoader. • Create custom fields, workflows, validation rules, page layouts, roles and profiles• Develop and manage company dashboards, and audit reports to verify data integrity• Audit and resolve data integrity issues (duplicate records, inaccurate/missing information)• Design various Email templates for auto responses to customers and users• Use sandbox for testing and migrate to production instance after testing• Monitor user adoption and respond with appropriate recommendations to assist with improvement• Provide training sessions to current and new users (beginner, intermediate and advanced)• Develop training materials including user guides and detailed training videos

• Salesforce Administrator for 75+ user Salesforce Professional/Enterprise Edition instance• Replaced manual process with Salesforce; completed initial build and customization• Provided daily administration and support of Crop Pro’s Salesforce instance which included managing user setup, profiles/roles, customization of objects, fields, record types, page layouts, workflows and validations• Created and managed complex workflow rules, custom code and data validation rules• Developed custom reports and dashboards for each Regional Sales Manager• Documented Salesforce system requirements utilizing Agile-Scrum methodology • Imported all new accounts/contacts for Regional Sales Managers including data from RMA agent locator• Audited records monthly to verify integrity• Developed all training materials for Crop Pro including complex training manuals and videos• Coordinated quarterly training sessions (new employee and refresher sessions)• Ran weekly reports for company executives and presented data at weekly sales meeting • Worked closely with all internal teams to ensure Crop Pro products and services met market needs and were executed within budget• Direct manager to Marketing Team• Developed yearly regional and national trade show strategies and executed plan• Developed financial models including forecasting with oversight of accounting team• Provided detailed product training to sales team (including Salesforce training)• Created promotional items and branded apparel and ensured compliance with brand guidelines• Orchestrated successful corporate re-branding campaign, including the design of new logo• Coordinated the release of company’s new brand to all vendors and clients• Designed all marketing materials for Crop Pro

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• Provide secretarial and administrative support to Medical Surgical Nursing Executive Director and Critical Care, Emergency & Trauma Services Executive Director, Managers, and staff under the direction of Executive Directors. • Support the delivery of the department’s services to Iowa Health—Des Moines customers by the successful and timely accomplishment of duties assigned. • Process and maintain highly complex and confidential information.• Contribute to the overall goals of Medical Surgical Service Line and Critical Care, Emergency & Trauma Services Service Line which ensures high quality patient care while complying with our governing bodies rules and regulations (Department of Inspections and Appeals—DIA and Det-Norske Veritas—DNV).• Schedule and coordinate meetings including travel and lodging arrangements.• Oversee the planning of conferences, fundraising events and corporate-wide meetings.• Screen and route incoming calls appropriately, take messages as needed while complying with office policy.