Shelby Feistner Email & Phone Number

Denver, CO, US

• Implement A/B testing campaigns & web updates, executing A/B and multivariate tests to optimize website and landing page performance, user flows and conversion funnels
• Coordinate and execute website updates in alignment with new page creations, page refreshes, new feature launches and other relevant optimization initiatives
• Collaborate with creative team and development team to take testing ideas for new landing pages through all phases of build including planning, design, development and QA
• Monitor performance & reporting with the development team to monitor website functionality, address any technical issues and ensure the website runs smoothly
• Continuously track the performance of A/B tests and website and create reporting when necessary to present key metrics, trends and insights to stakeholders
• Analyze results and develop strategy from tests and user behavior data to identify patterns and opportunities, develop strategic recommendations and actionable plans to drive conversion rate improvements and enhance.

• Execute conversion rate optimization initiatives, analyze user behavior via web analytics tools, use A/B testing methodologies to implement data-driven website optimizations (case study client saw +21.2% CVR lift for.
• Lead front-end development projects, utilizing UX design experience and expertise in HTML and CSS to create responsive, data-driven websites and landing pages
• Act as an independent consultant and sole proprietor, delivering services in conversion rate optimization, UX design, front-end development, email marketing and growth strategy across various client contracts

• Managed the quarterly strategic roadmap across optimization programs, collaborating closely with growth strategists, UX designers, engineering and QA teams to ensure project delivery, quality and scope
• Led project delivery across conversion rate optimization and redesign programs by defining utilization needs, delivery requirements and acting as key liaison between executive sponsors and implementation teams
• Applied A/B testing methodologies to continuously refine product features, improving key performance metrics
• Developed comprehensive specifications by creating detailed workflow diagrams, UX/UI mockups, delivery specifications and acceptance criteria for engineering and QA teams
• Developed project blueprints, established delivery schedules and pinpointed crucial milestones for monitoring progress and improvements
• Launched and monitored key performance metrics (CVR, A2C, RPV, AOV, UPT, Bounce/Exit Rate), for 50+ optimization tests/personalization campaigns per quarter

Denver, Colorado, United States

• Developed a system for resource planning and utilization across departments and disciplines (conversion rate optimization, UX/design, front-end development)
• Developed, implemented and maintained project management and workflow procedures/standards
• Established and maintained project lifecycle and workflow standards for optimization and growth strategy programs
• Served as a technical project manager for delivery teams, assessing requirements, scope, investment and risks with internal teams and external clients/vendors
• Oversaw the tool stack, including project management, time tracking and CRM tools to ensure the stack met the company’s needs throughout scaling
• Monitored and analyzed planned vs. actual work to identify opportunities for efficiency

Greater Denver Area

• Led and directed a design and development team to create and maintain user-centric websites, ensuring adherence to UX/UI standards across marketing projects
• Led new client onboarding, kickoffs, ideation sessions and standups for all client accounts
• Collaborated cross-functionally with digital marketing and copywriting teams to craft data-driven user journeys, optimizing user experience and engagement
• Established and maintained of a user-centric design process using of HTML/CSS/JavaScript to develop user-driven websites
• Developed brand style guidelines for digital usage
• Set up, managed and configured website hosting environments

Columbia, Mo.

• Managed the website development lifecycle for participating Missouri newspapers, including design, implementation and ongoing maintenance using HTML/CSS
• Assisted lead web developer in the creation of the Online Advertising Network for Missouri newspapers, ensuring its successful delivery across advertising programs
• Orchestrated and supervised internal brand marketing initiatives, facilitating seamless email marketing campaigns for optimal results

Columbia, Missouri Area

• Photographed daily assignments, features, breaking news and sports for the Columbia Missourian (digital + print) and Vox magazine

Columbia, Missouri Area

• Creative internship practicing website design, custom web banners, HTML5, writing and editing copy with detailed attention to AP Style
• Managed over 200 client accounts

Columbia, Missouri Area

• Contributed to biweekly newspaper for a college campus of 30,000
• Photographed local and campus-wide events for print and digital publications

Columbia, MO

Bachelor'S Of Journalism, International Journalism, Photojournalism, Minor In Multicultural Studies

Activities and Societies: Staff Photographer for the Columbia Missourian, Volunteer for Missouri Photo Workshop, Senior Staff.

Photojournalism

Language of Photojournalism, international class

Visual Communications