Shelby Feistner Email & Phone Number

Denver, Co, Us

• Implement A/B testing campaigns & web updates, executing A/B and multivariate tests to optimize website and landing page performance, user flows and conversion funnels• Coordinate and execute website updates in alignment with new page creations, page refreshes, new feature launches and other relevant optimization initiatives• Collaborate with creative team and development team to take testing ideas for new landing pages through all phases of build including planning, design, development and QA• Monitor performance & reporting with the development team to monitor website functionality, address any technical issues and ensure the website runs smoothly • Continuously track the performance of A/B tests and website and create reporting when necessary to present key metrics, trends and insights to stakeholders• Analyze results and develop strategy from tests and user behavior data to identify patterns and opportunities, develop strategic recommendations and actionable plans to drive conversion rate improvements and enhance user experience• Manage projects & collaborate cross-functionally to ensure all tasks are completed within scope and with high-quality standards

• Execute conversion rate optimization initiatives, analyze user behavior via web analytics tools, use A/B testing methodologies to implement data-driven website optimizations (case study client saw +21.2% CVR lift for desktop users and +10.6% CVR lift mobile users)• Lead front-end development projects, utilizing UX design experience and expertise in HTML and CSS to create responsive, data-driven websites and landing pages• Act as an independent consultant and sole proprietor, delivering services in conversion rate optimization, UX design, front-end development, email marketing and growth strategy across various client contracts

• Managed the quarterly strategic roadmap across optimization programs, collaborating closely with growth strategists, UX designers, engineering and QA teams to ensure project delivery, quality and scope• Led project delivery across conversion rate optimization and redesign programs by defining utilization needs, delivery requirements and acting as key liaison between executive sponsors and implementation teams• Applied A/B testing methodologies to continuously refine product features, improving key performance metrics• Developed comprehensive specifications by creating detailed workflow diagrams, UX/UI mockups, delivery specifications and acceptance criteria for engineering and QA teams• Developed project blueprints, established delivery schedules and pinpointed crucial milestones for monitoring progress and improvements• Launched and monitored key performance metrics (CVR, A2C, RPV, AOV, UPT, Bounce/Exit Rate), for 50+ optimization tests/personalization campaigns per quarter• Conducted pre-QA testing for all experiments and personalization campaigns, confirming proper feature and functionality testing

Denver, Colorado, United States

• Developed a system for resource planning and utilization across departments and disciplines (conversion rate optimization, UX/design, front-end development)• Developed, implemented and maintained project management and workflow procedures/standards• Established and maintained project lifecycle and workflow standards for optimization and growth strategy programs• Served as a technical project manager for delivery teams, assessing requirements, scope, investment and risks with internal teams and external clients/vendors• Oversaw the tool stack, including project management, time tracking and CRM tools to ensure the stack met the company’s needs throughout scaling• Monitored and analyzed planned vs. actual work to identify opportunities for efficiency• Acted as the technical account strategist by supporting account managers on client accounts by contributing to planning, weekly client meetings, quarterly business reviews and troubleshooting client issues

Greater Denver Area

• Led and directed a design and development team to create and maintain user-centric websites, ensuring adherence to UX/UI standards across marketing projects• Led new client onboarding, kickoffs, ideation sessions and standups for all client accounts• Collaborated cross-functionally with digital marketing and copywriting teams to craft data-driven user journeys, optimizing user experience and engagement• Established and maintained of a user-centric design process using of HTML/CSS/JavaScript to develop user-driven websites• Developed brand style guidelines for digital usage• Set up, managed and configured website hosting environments• Promoted design consistency and UI standards across all marketing projects, QA and cross-browser responsive testing

Columbia, Mo.

• Managed the website development lifecycle for participating Missouri newspapers, including design, implementation and ongoing maintenance using HTML/CSS • Assisted lead web developer in the creation of the Online Advertising Network for Missouri newspapers, ensuring its successful delivery across advertising programs• Orchestrated and supervised internal brand marketing initiatives, facilitating seamless email marketing campaigns for optimal results

Columbia, Missouri Area

• Photographed daily assignments, features, breaking news and sports for the Columbia Missourian (digital + print) and Vox magazine

Columbia, Missouri Area

• Creative internship practicing website design, custom web banners, HTML5, writing and editing copy with detailed attention to AP Style• Managed over 200 client accounts

Columbia, Missouri Area

• Contributed to biweekly newspaper for a college campus of 30,000• Photographed local and campus-wide events for print and digital publications

Columbia, Mo

Bachelor'S Of Journalism, International Journalism, Photojournalism, Minor In Multicultural Studies

Activities and Societies: Staff Photographer for the Columbia Missourian, Volunteer for Missouri Photo Workshop, Senior Staff.

Photojournalism

Language of Photojournalism, international class

Visual Communications