• Own strategy, execution and optimization for all offline marketing programs• Partner with Online team to drive $50MM+ in revenue & manage a $15MM+ advertising budget • Build annual circulation plans and manage the monthly sales & cost forecasting process• Design A|B and multi-variant tests, create multi-channel dashboards & conduct complex performance analysis that informs business strategy and investment decisions• Drive profit by monetizing brand assets, optimizing ad spend between online & offline channels and leveraging business development partnerships• Support integration of relevant and engaging content that establishes brand as a travel industry leader and adds value at every stage of the sales funnel and buyer journey• Drive site traffic and brand awareness through content creation and execution of editorial calendar across social media platforms (e.g. Facebook, Pinterest, Twitter) and blog

• Responsible for delivering financial goals and managing marketing investment for company’s two newest brands; Mark+Graham and Rejuvenation• Presented monthly performance reviews and marketing investment opportunities to executive team (e.g. CEO, CTO, CMO); helped secure funding for both brands• Profitably grew M&G through brand awareness campaigns, leveraging WSI customer database of 40MM+ names, supporting launch of a trunk show program and supporting key relationships with media outlets and fashion publications• Grew Rejuvenation business by rebuilding Trade & Designer program, relaunching their New Mover program, supporting online and email cross-brand marketing campaigns and establishing strong partnerships with Portland headquarters• Led 4 department-wide taskforces; Marketing Social Committee, automating catalog production lifecycle, developing a cross-brand New Mover program and creating a career advancement pilot program

• Supervised two direct reports; responsible for their training, evaluated performance, provided an open feedback loop and facilitated the development of their career roadmap • Owned coordination and execution of the College Marketing program; helped develop into a multi-channel, national program; FY'12 drove 655M impressions, acquired 6M new customers, drove $5.4MM in sales (150% over target) while still coming in under budget• Project managed over 20 national & international store openings; wrote multi-channel creative briefs, established timelines & key milestones, facilitated communication across key stakeholders, managed budgets, audited marketing assets and reported out post-opening results• Tested and operationalized attribution backcasting methodology that identified best marketing vehicle and timing on customer level; improved allocation of marketing investment

• Mentored & trained Assistant Analyst on core responsibilities & oversaw day-to-day deliverables• Assisted Database team in the integration of a tool that simplified promotion set-up process, improved tracking & drove incremental sales across all channels (online, offline and retail)• Successfully negotiated printer vendor pricing for a 15% annual cost savings ($300M in FY10)• Drove significant growth in New Mover program; increased circulation 141% & sales 53% YoY• Oversaw the entire catalog production lifecycle and executed to the $17MM marketing budget• Supported Retail growth by managing retail-only promos and all new store marketing collateral• Executed brand marketing projects w/ cross-functional partners that met ROI goals & deadlines• Trained end-users on a reporting tool used for planning, sales forecasting and customer analysis

• Primary liaison for vendors and cross-functional teams (e.g. Creative, Finance, Online)• Maintained collaborative relationships w/ brand partners at varying levels within the organization• Created reporting dashboards, tracked KPIs & translated complex data into actionable insights to inform business and circulation strategy• Spearheaded the creation of a catalog production and internal systems training manual

• Supported Account Services and List Department with the execution of mail campaigns• Analyzed campaign performance and presented recommendations for improvement• Performed system data entry and analysis using software applications MailPlans and MailStats• Owned client presentation preparation as well as the maintenance of competitor and client files• Attended weekly sessions on Direct Marketing best practices and targeting techniques• Actively participated in brainstorming sessions and meetings with nonprofit and commercial clients

• Represented University as a tour guide that led potential students and their parents around campus

• Assisted professor and handled student inquiries during weekly class sessions • Graded student assignments and maintained student records in an organized and efficient manner

• Handled sales transactions, prepared monetary deposits and balanced cash register receipts• Processed student job applications, assisted in hiring process and trained new employees