As a seasoned leader, I provide strategic guidance to ensure the efficient and effective operation of the organization, driving toward the achievement of our mission and goals. I oversee the management and coordination of multiple programs at Just.Childhood, including the Early Childhood Education (ECE), Mental Health and Psycho-social Support Program (MHPSS), and Sports for Development Program (SFD). I cultivate and manage partnerships with esteemed donors such as The Federal Ministry for Economic Cooperation and Development - Germany (BMZ), UNICEF, Terre des Hommes, Kindernothilfe eV, Friends of Waldorf Education (FWE), and others, while also spearheading efforts to secure additional funding sources and forge new partnerships. Through the implementation of strategic plans and policies, I drive the organization's transformation into a self-sustainable social enterprise, ensuring compliance with relevant laws and regulations. Additionally, I oversee day-to-day operations, including financial management, program coordination, and staff supervision, while leveraging data and research to inform decision-making. I proudly represent the organization in various forums, articulating our mission, programs, and impactful contributions.

As the general manager of Inaash, I developed a comprehensive strategy to transition Inaash into a sustainable and scalable social enterprise, focusing on operational enhancements and workflow optimization. By establishing and integrating appropriate infrastructure, including streamlined operations, workflows, and standardized processes, I ensured organizational efficiency and effectiveness.Moreover, I successfully revitalized Inaash's brand through a strategic uplift, expanding our target audience and increasing market exposure. This led to a notable increase in sales, with a 41% growth by the second year, facilitated by the introduction of online sales platforms and the establishment of local and global resellers across Europe, the Gulf, and the MENA region. These initiatives not only boosted income but also enhanced our social impact, with a significant rise in beneficiaries' numbers and income levels.Adapting swiftly to the challenges posed by the COVID-19 pandemic, I adeptly adjusted our strategies and tactics to mitigate its repercussions and position Inaash for success in the post-pandemic era. Additionally, I oversaw the implementation of crucial programs such as Early Childhood Education (ECE) and Long Term Investment (LTI), ensuring compliance with donor reporting requirements and monitoring their impact on our social enterprise transition.Regularly reporting and presenting to the board, I provided comprehensive updates on our annual plans, budgets, financial performance, progress, challenges, and the impact of our initiatives. These efforts not only ensured transparency and accountability but also facilitated informed decision-making and stakeholder engagement.

As the Marketing & Communications Director for Ford in the Gulf and MENA region, I spearheaded the development and execution of comprehensive marketing strategies aimed at elevating Ford's brand presence and driving customer engagement. With a keen focus on aligning marketing initiatives with business objectives, I meticulously planned and implemented advertising, communications, and branding campaigns across various platforms. Through strategic budget management, I optimized resource allocation to achieve maximum ROI while maintaining brand integrity and consistency.My role also involved fostering strong relationships with media outlets, journalists, and influencers to secure favorable coverage and enhance Ford's visibility and reputation in the region. Additionally, I took charge of both internal and external communications, ensuring effective messaging delivery in both Arabic and English.Collaborating closely with regional management, sales teams, and product development teams, I ensured that marketing efforts were synchronized with broader business goals. By establishing strategic partnerships and collaborations with local organizations, events, and influencers, I successfully expanded Ford's brand reach and credibility.Furthermore, I implemented customer engagement initiatives such as loyalty programs and experiential marketing events to enhance satisfaction and retention rates. Through these efforts, I played a pivotal role in solidifying Ford's position as a leading automotive brand in the Gulf and MENA market.

In my role as the architect behind the launch of the business, I crafted a comprehensive business plan that encompassed all aspects of operations, sales, and marketing, supported by thorough feasibility and market studies. Through strategic planning and execution, I successfully secured investment from Scope Markets in Turkey, ensuring the financial foundation needed for the venture's success.With a keen eye on branding and communication, I developed robust strategies and plans to establish the brand identity and enhance market visibility. This involved cultivating relationships with key media outlets to secure impactful coverage across both online and offline channels. From conceptualization to implementation, I oversaw the development of the brand's corporate identity, ensuring consistency and resonance with the target audience.Moreover, I took charge of managing the brand's digital presence, including its website and social media platforms, employing analytics and tracking mechanisms to monitor performance and optimize engagement. Additionally, I served as the linchpin in daily operations, facilitating seamless coordination between stakeholders, including investors and market makers, to ensure alignment with strategic objectives and sustained growth.

In my role spearheading marketing and communication initiatives, I orchestrated the strategic development of marketing plans and communication strategies for the Amandla Forum in 2010. Through targeted outreach efforts, I successfully secured sponsorship from esteemed organizations such as Yahoo, Zain Telecommunications, and Arab Bank, leveraging strategic sponsorship packages tailored to their interests.Furthermore, I facilitated effective communication with notable panelists, speakers, and trainers, including luminaries such as Thomas Genzemer, CEO of Blue State Digital, and Marty Neumeier, renowned branding expert and author. These engagements enriched the forum's content and bolstered its reputation as a thought leader in its field.In another endeavor, I conceptualized and executed marketing and communication strategies for the launch of www.alhoush.com, resulting in significant traction with over 1,800 transactions and an average of 2,500 unique visitors per quarter. Through strategic partnerships, including sponsorship from UNESCO, MDG Achievement Fund, and Institut Francais – Jerusalem, I ensured the project's success and sustainability.Moreover, I cultivated a vibrant community of brand advocates and ambassadors, harnessing their enthusiasm to amplify the project's reach and impact. This collaborative approach not only fostered engagement but also reinforced brand loyalty and advocacy, driving sustained growth and success.