Building an engineering team and discipline; Maturing a bootstrapped product and operation

Established dedicated product development team and grew team to build MVP of a SaaS lead generation and nurturing marketing automation platform focused on Senior Living customer journeys. Lead agile scrum transformation and grew efficiency from semi-annual releases to monthly releases providing predictable progress against a product roadmap built in collaboration with product management. Provided technical leadership on architecture and embracing infrastructure-as-code with Terraform, observability with DataDog and highly scalable asynchronous processing with Kubernetes and Redis.

Based on operational success with development and hosting, expanded responsibility to related services for CRM integrations, Email, and Data and Analytics. Standardized delivery of services to provide consistency of delivery. Promoted leaders within the team to provide day-to-day direction and support doubling of client base with only marginal growth in staff thanks to efficiency and automation.

Lead the Technical team in developing digital solutions for our clients. Grew team in numbers, skills and efficiency to increase velocity and throughput. Architected a standardized open-source technology stack paired with automation to support 3x growth in client sites managed with 99% uptime and security breaches.

Provided systems architecture and development leadership for new product development. Worked to define a new approach to business/product development.

Started as lead developer and progressed to managing growth of team and roles to provide increasingly sophisticated digital marketing services at a campaign level. Grew team of technical directors who partnered with creative and media leads to design and build digital interactive marketing campaigns using/integrating with emerging social platforms. Managed hosting operations for client websites and marketing campaigns to handle bursts in traffic from advertising and PR activities.