Led the reorganization and restructuring of a $19 million multimedia sales division. Products included print, broadcast, digital, events, and commercial printing. Developed strategic sales plans, pricing packages and effective sales practices across all divisions to exceed advertising revenue goals. Built a sales force capable of cross-selling all marketing services. Consolidated 5 advertising sales divisions into 1 multimedia sales division. * Reduced headcount 30% and increased revenues 10%.  Negotiated and signed a 3-year, $15 million contract with Boscov’s Department Store. Increased digital revenue by 50% YOY in year 1, 30% in year 2, and 20% in year 3.  Revamped an established product and doubled its revenue and profit.

Managed a team of 8 regional account executives selling to SMBs. Trained regional account executives on the digital portfolio and creation of win-win digital solutions for clients. Expanded the team’s focus from traditional digital advertising services to more lucrative digital marketing services that included web development, SEO, PPC, social media management, and promotional content.  Increased digital revenue 30% YOY in 1st quarter and 2nd quarter. Negotiated ~10 new contracts.

Turned around an under-performing print and digital advertising sales division. Hired, motivated, trained, and mentored a team of 8 account executives and 2 support staff. Developed and implemented strategic plans and training. Instilled a hunter mentality in the team. Served as project manager for several key account initiatives. Expanded digital sales revenue 30%+ and digital active accounts 40%+.  Increased total advertising sales revenue 4% and total active accounts 5% during a market downturn. Generated $175,000 in new business revenue by soliciting and securing the contract for the advertising sales and production of an independent regional publication. o Ensured the on time completion of the 250,000 piece project.  Wrote and negotiated an average of 10 new contracts per year.

•Responsible for the overall Profit and Loss of a $45 million sales division•Increased the sales revenue of the company by over 20% and the sales volume by 7% in 5 years. •A member of the Strategic Management Team (SMT) responsible for planning out the direction of the division•Supervised a team of 4 direct reports including 2 Key Account Managers with a total team of 50+ employees in the sales, inside sales and service department that generated 45 million in revenue yearly. •Consistently developed strong, sustainable relationships with large corporate customers resulting in over 12 exclusive, long term contracts •Developed and executed the sales strategies for over 40 new product introductions annually. This includes coordinating with account managers, finance, production and logistics personnel•Exceeded CCNA Product Age Improvement Program goal of less than 1% of over age product 4 years running•Accountable for Sales Forecasting by package and brand used in development of production schedules•Responsible for a product line of over 300 packages and brands•Directed segment development activities and coordinate sales distribution by establishing territories, routes and goals covering a total distribution territory of over 600,000 consumers and 45 Million in revenue. •Ensured implementation of sales strategies, either personally or through subordinate supervisors•Performed monthly analysis of market segments and competitive products in order to adjust product positioning resulting in increased sales revenue by 20% and sales volume by 7% in 5 years. •Meet with key customers, assisting sales representatives with maintaining relationships, negotiating and closing deals•Maintained a strong relationships with corporate senior management, particularly thru scheduled trade tours and customer visits in Lehigh Valley territory

•Responsible for the sales revenue of 15 key account customers that represented over 65% ($29 Million) of the total division’s business (ex. Giant/AHOLD, Weis Markets, Wal-Mart, Redners Market, Wakefern, etc.) Grew overall Key Account revenue by 5% in 6 years•Worked closely with other internal departments in order to ensure delivery of excellence in service levels and exceed customer expectations.•Participated as Lehigh Valley Coca-Cola representative on TAG strategic meetings for National and Regional Key Accounts (ex: Wal-Mart, Giant/AHOLD)•Participated in Key Account vendor events, meetings and tradeshows•Tracked competitors promotions at Key Accounts on a weekly basis