Mark Lewis Email & Phone Number

USA, US

Damn Right is an organic Tequila cocktail that allows people to drink right while doing right. For every can of our 100% de agave, low cal drink we sell, we give a portion of profits to non-profits equal access to quality pre-college education.

Helping brands ranging from giants such as Panadol to startups like TruLocal.

Berkeley, CA, US

Running marketing for Tres Agaves: a craft Tequila and cocktail mix company with its roots in the Tequila Valley. During my tenure we have: - improved our research and data capabilities to enable more precise and insightful marketing - revitalized the brand strategy and developed a new campaign - implemented e-commerce capabilities across multiple.

Clarity Insights is the largest consulting company in the US that focuses exclusively on data strategy, engineering, science, and visualization. While CMO I: - Led a complete rebranding of the company, including a new name, brand identity, and web presence - Launched new marketing programs, including a content marketing, SEM and display, leading to a 3x.

Seattle, WA, US

Part of the leadership team in the Products & Innovation practice at Slalom, where we applied Lean Startup and other agile techniques to help clients create better, more user-centric, digital products. Some examples of what we did include: - helping the world's largest retailer add web functionality to drive customer loyalty. - redesigning the web.

San Francisco, CA, US

Lead integrated strategic planning efforts across a number of accounts, including Clear, Mobile Mini, Odwalla, Slim Jim and Russell Investments. This work included developing audience insights, working on new product development and writing creative briefs.In addition, I was responsible for leading the development of the agency's digital and social media.

New York, NY, US

Responsible for all planning on Clorox's non-laundry and cleaning brands (Glad, Kingsford, Brita to name a few). Helped evolve Clorox's approach to brand strategy to ensure their brands stayed culturally relevant.Pitched and won a number of new accounts including Sunpower.com, Flip and SoyJoy

Chicago, Illinois, US

Moved the Cadillac brand to the next level of its renaissance by refining the brand strategy and focusing creative on building consumer involvement rather than just awareness.

Developed brand and digital platforms for major US brands that lead to successful business turnarounds. As part of executing the brand platforms we helped companies develop new, more effective media strategies and promotion programs.Drove digital strategy for Beech-Nut baby food and Edward Jones investments, resulting in site redesigns that significantly.

Director of marketing for a B2C2B dot.com start-up. Re-designed the site and IA, developed a launch campaign (including planning and buying media) and ran the relationship with the PR agency.

New York, NY, US

Developed strategy for US Satellite Broadcasting, Duracell and Sheraton.

Managed the spot USD:GBP foreign exchange book for amounts under $5 MM. Subsequently managed the USD:NLG and USD:BEF short term FX swaps books, including running an arbitrage book with these swaps against cash and FRAs.

Mba, Marketing / Management

Bsc., Economics

International Baccalaureate

Education record