Steve Miller Email & Phone Number

Los Angeles, Ca, Us

Sacramento, Ca, Us

Spearheaded a company-wide strategic reorganization, identifying operational efficiencies and delivering significant cost savings.Led a cross-functional team of 11, including 6 direct reports and the Founder, fostering engagement and collaboration during a period of accelerated growth.Onboarded and managed external agency partners (Creative, Digital, PR), amplifying brand presence and enhancing cross-channel marketing performance.Expanded market presence through strategic partnerships, increasing brand visibility and strengthening regional footholds.Designed and executed omni-channel campaigns that reversed downward market trends and revitalized sales across key territories.Established a company-wide OKR system, aligning performance metrics with strategic goals and fostering operational accountability.Enhanced financial performance through consistent growth in key metrics, solidifying the company’s leadership position in its market segment.

Oakland, Ca, Us

Held overarching responsibility for Lost Farm, Terra, and Kiva brand business including: brand management, product development, strategic operational planning, active materials sourcing and procurement, commercialization, COGS and margins, yearly marketing plans, and brand growth strategies.

Oakland, Ca, Us

Oakland, Ca, Us

Launched the Kiva Trade Marketing program as employee one and co-built the department from 13 employees to what today feels like 10000+ boots on the ground across the country. During this period, I helped shape the cross-functional work-streams that brought brand marketing front and center across our network of 500+ dispensary locations.

Gardena, California, Us

As the Head of Marketing, I held full ownership of all aspects of Henry’s marketing operations, branding, and new product development. During this time, I had the privilege of working with, and gaining extensive knowledge from some of the craft cannabis farmers shaping the cultivation practices of Mendocino County lore. Elevating those stories across Henry’s products, packaging, and retail environments, while simultaneously building a best in class “farm to retail” supply chain process, contributed to Henry’s Original ranking as BDSA’s #1 California Preroll brand while I was with the team.

Richmond, California, Us

As Kin Slips’ Head of Marketing, I was responsible for developing and executing a full brand and marketing strategy -- one that ended up winning us a multitude of branding and marketing awards, The National Cannabis Industry Association's award for “Excellence in Technology for Infused Products,” and recognition in major national publications.In this role I developed all elements of Kin Slips’ creative, branding, naming, and go to market strategy; I helped in successfully acquired IP protections for our proprietary products and technologies; and I led our creative partners in developing all aspects of product packaging, printed materials, website development, instore merchandising and much more.As chief advocate not only for our products but for the nascent industry often found at the center of public attention, I also worked to inspire trust in the science and benefits of cannabis through meaningful conversations and education at both the community and national level.To learn more visit: www.kinslips.com

Management and consulting services for a diverse portfolio of clients including Fortune 100 companies, technology start-ups, creative agencies and marijuana businesses. Way West of Broad’s mission is to help organizations excel during the fast-paced and demanding moments common when developing and launching new products and brands. Some ways we help clients at Way West of Broad: -Helping entrepreneurs develop proprietary products and technologies -Building corporate structures and brand architecture to house these assets -Strategizing and executing marketing initiatives for quick growth and recognition -Negotiating strategic licensing and partnership deals -Contributing expertise and personal networks for fundraising efforts

Lynnwood, Wa, Us

At Zumiez, I directed the company’s largest external marketing initiative, a marketing event program that spanned across the retail giant’s 500+ stores worldwide and engaged all of the company’s departments. I was responsible for a multi­-platform content program that produced top performing Zumiez­ owned content and media partner content across high-traffic channels.I managed Zumiez’ national events tour, and successfully expanded it from 19 to 38 markets; achieved unsolicited national media coverage; and attracted valuable new sponsorships and partnerships.And I worked directly with the corporate leadership team to develop 3-­5 year plans for key brand marketing programs, a 10­-year brand positioning plan, and helped develop a comprehensive business plan for a new Zumiez concept store called Wayward.

Conceived, designed, and built a classic-style barber shop specializing in straight razor shavesPartnered with distinguished design team Heads of State to execute brand and logo imageryCreated and executed memorable promotional events and activities Winner of Philadelphia Magazine’s 2012 ‘Philly’s Best Barbershops’

Redesigned the Exit brand upon purchase, and implemented a multi- platform marketing campaign, leading to a 400%+ ROI within first year of ownershipExecuted a comprehensive marketing program that engaged consumers through print advertising, social media, video campaigns, commercials, and non-traditional marketing activitiesRegularly manufactured Exit-branded products, coordinating conception, design, sourcing and completion; collaborated on successful manufacturing projects with partner brandsBuilt productive relationships with brands, distributors, athletes, teams, team managers, venue managers, and the community for sales and promotional opportunitiesCo-founded Philadelphia’s Pop’s Skate Park, recipient of the 2009 Philebrity award for ‘Best Community Development Project’Repeated winner of Philadelphia Magazine’s annual ‘Best Skateshop’ and named one of the best core skateshops in the country by Thrasher, Focus and Transworld Business