Santiago Fontiveros Email & Phone Number

CFO & Director at DelosDigital, a Digital Marketing Agency focused on InBound and Content Marketing. We currently work with clients in USA, Mexico, Argentina, Bolivia, Peru, Colombia, Spain and Venezuela. We offer the following services:- Digital / Inbound Marketing Strategy- Inbound Marketing Campaigns- Branding and Online Identity- Web development- SEO- Social Media Management- Content Generation- Email Marketing- Online Ads (SEM, Display, DSP)- Business Models Digitalization- Online Market Researchhttp://delosdigital.com

Boston, Ma

-Support business partners to implement new features in the website and to monitor the current ones to drive customer engagement.-Assist in the creation of ongoing reports using the appropriate KPIs to measure the impact of the monthly web releases-Manage the web site data collection thru Adobe tool set, to validate its accuracy, and to design reports that will help the business stakeholders understand the website KPIs.

-Performed statistical analysis on the company’s marketing data to discover business opportunities-Determined consumers’ preference thru A/B Split Tests and deliver actionable reports to brand management.-Designed and implemented marketing datasets for analysis.-Analyzed web traffic of the company’s website, and make recommendations for optimizing content and design.

Venezuela

-Managed the marketing budget spend on advertising and promotions campaigns; Remained within assigned budget each year.-Analyzed margins and priced new products to ensure profitability; determined the willingness to pay of the consumers and the costs allocation to price accurately.-Reduced inventory by forecasting monthly SKU sales for the year within the 5% range vs. actual-Introduced 3 best-selling products in the market, which increased 2% of market share in the perfume industry.-Led the planning, design and execution of yearly marketing strategies for the brands, and achieved revenue goals every year.-Planned competitive compensation programs that improved beauty advisors’ productivity and morale.-Presented quarterly results and industry trends to the sales force to align them with company’s sales goals.-Negotiated prices, timelines and materials with vendors to ensure budget and quality expectations.

Master Of Business Administration (Mba)

Bachelor Of Applied Science (B.A.Sc.), Industrial Engineering