Steve Francolla Email & Phone Number

At Fabrik, we're on a mission to fix enterprise trust and third party risk.Fabrik is a new kind of data connectivity platform that makes it easy to exchange B2B risk data for third party security reviews.For Third Party Risk teams: get access to always fresh, verifiable, assurance data streamed directly into your GRC platform for risk and compliance.For Customer Trust & Assurance teams: supercharge your Trust Center to reduce the burden of security reviews, unlock customer assessment insights, and empower your sales team.For Platform Providers on either side: integrate to enable mutual customers who have already onboarded with Fabrik for the outcomes above.

Providing Strategic Advisory services in Generative AI and Advertising Technology.

New York, Ny, Us

Advisor to Product Leadership.~~~About Choreograph:Choreograph is a global data products and technology company, built from the legacy of WPP, for a new era that demands a more purposeful approach to data.The Choreograph mission is to unlock data inside brands, to power deeper customer connections that fuel growth. The vision is to set the industry standard for how brands build relationships with customers through the application of data.

Copenhagen, Capital Region, Dk

Advisor to the CTO.About WT Map:Wunderman Thompson MAP (WT Map) is part of Wunderman Thompson which, together, roll-up into WPP, the largest creative transformation company in the world. WT Map includes a network of offices in 90 markets with more than 20,000 employees, passionate about helping brands connect with consumers through personalized experiences.As the world leader in Marketing Automation, Personalization, Loyalty, and CRM at scale, WT Map partners with globally recognized brands across a variety of industries. The team spans 13 locations worldwide, enabling the business to deliver innovative solutions that resonate with audiences around the globe.The WT Map mission is to humanize the experience between brands and consumers by providing mindful, data-driven personalized content across all channels. By leveraging expertise in marketing automation, personalization, loyalty, and CRM, WT Map helps clients deliver scalable, efficient, and effective experiences that drive measurable business value.

New York, Us

Advisor to the Chief Strategy Officer and the SVP Sales.About Aqfer:For CTOs at ad tech vendors and agencies who are challenged for speed to market on new build outs or by tech debt, slow performance, and high cost on old build outs, Aqfer is the Ad Tech IaaS (Infrastructure as a Service) provider that makes it turn-key to launch new ad tech products and enhance existing ones with immediacy and performance.Agency and Ad Tech CTOs have driven results like +20X in platform performance (e.g. analytics or audience generation return times) and up to 70% cost optimization when compared to in-house architectures.Companies like Retail Media Networks, CMPs, SSPs, DSPs, and DMPs have combined Aqfer with cloud services like AWS and GCP to deliver capabilities such as Publisher First-Party Data and Cohort Audiences, Identity Graphs, Analytics Platforms, and Clean Rooms.Building with Aqfer is a layer above the cloud. When engineering orgs solve for speed and cost on tech, client businesses are enabled to focus on the proprietary value they drive for the customer.

Los Angeles, Ca, Us

Advisor to the CEO and Chief Product Officer.About Bonbon:For Publisher Revenue Ops leaders and CROs, Bonbon is bridging the gap in value-exchange between the publisher business and website visitors for increased login and authentication rates – driving 2X pub monetization potential with tuned and aligned consumer experiences.In today's landscape, US publishers face a staggering $35 billion annual loss due to the removal of browser cookies and mobile ad IDs. With Bonbon, there is a solution to this pressing issue. But Bonbon doesn't stop there – they’re also empowering publishers with the essential consumer loyalty required to address the rise of AI.The secret to Bonbon’s success lies in its consumer-centric approach. By creating a new marketplace that focuses on delivering genuine value to consumers, Bonbon enables meaningful participation that re-establishes addressability and first-party connections. Through this marketplace, Bonbon stands to double publisher monetization potential.Publisher Revenue Ops leaders and CROs challenged by the investment required to maximize logins and auth are getting there faster by partnering with the laser-focused team at Bonbon.

Seattle, Wa, Us

Responsible for driving high impact partnerships and strategic outcomes with end-to-end discovery, development, and ownership for Amazon Ad Server. Focuses included global privacy and post-cookie identity.* Initially responsible for global cross-browser and device addressability strategy for creative targeting and measurement in Amazon Ad Server before being entrusted with strategic product initiatives* Identified a Chrome browser targeting addressability improvement, built cross-matrix leadership support for it, and mobilized the business to execute a POC in under 2 months after only 3 months tenure with Amazon, ultimately proving a +50% efficacy and accelerating production platform adoption of the enhancement* Entrusted by Amazon Ad Server product leaders to clear the ambiguity and write 6-pager to establish Ad Server product strategy for integration into the native Amazon Ad Console taking into account key concerns with the Digital Markets Act and Digital Services Act, the EU policies uniquely targeted at Big Tech / FAANGs

New York, New York, Us

Launched and Chaired the Prebid Taxonomy Taskforce assembling 80+ practitioners and executives (and personalities) from across the web publisher and ad tech space. We were central to developing consensus, partially authoring, and then droving adoption of the IAB's Seller-Defined Audiences specification in partnership with the IAB Tech Lab. Tech savvy and community development were crucial to the taskforce's success.

London, England, Gb

Developed partnerships and strategy for this next generation data platform, built to drive publisher revenue responsibly in a world without cookies.* Purview over Data, Platform, and Strategic Partnerships* Architect of key identity partnerships (e.g. Neustar) to drive addressability without data leakage within the Permutive platform* Rebuilt and launched data marketplace measurement and billing operations* Supported business as industry expert on identity and cookieless marketplace dynamics

San Francisco, Ca, Us

Brought the ATS (Authenticated Traffic Solution) product to market with publishers from the Comscore Top-50 and beyond. Execution on pub dev operational infrastructure and team building. Strategic whiteboarding sessions with CDO/CIO, SVP, and VP-level industry leaders. Collaborate internally and externally around identity, data, and ad strategy in order to bridge cookieless product fit with the biggest publishers in the world.

New York, Us

Limited advisor to AirDXP.

New York, Us

For digital advertising, AirDXP was the pioneer in cookieless identity solutions delivering a deterministic 1:1 persistent ID in Safari in a secure, consumer-friendly way. As founder with a deep technical background, my role spanned from executive management and leadership to whiteboarding with clients and partners.Responsibilities and achievements:* Successful identification of a browser trend to decline cookies, something critical to ad tech* Patented cookieless cross-site user data system* Code prototypes for hand-off to CTO* Perform as Solutions Engineer to move business partnerships quickly to clear execution* Build go-to-markets and models for cooperative web publisher integrations* Developed extended sales rep and enablement program* Recruitment of sales team, currently 10 great folks* Forge partnerships with industry-leading companies for strategic data deals* Negotiate team and partnership agreements* 2 rounds of fundraising

New York, New York, Us

As the technical member of the founding team, helped launch the B2B insights company by building the vision, products, technical team, and process:* Coded core technology* Recruited, led partially distributed technical team of 8* Patented the process for event attendee lead-scoring based on topic interest* Contributed to raise of $2MM in funding* Implemented formal SCRUM product pipeline and development business process* Architected highly scalable, full-stack Java, mixed-SQL, social platform and mobile product* On-boarded, managed Sri Lanka-based QA operations team of 5

Grew the core of my deep web app engineering experience with the brilliant folks at TradeCard, a logistics and physical supply chain SaaS company that went on to be sold to GT Nexus and then Infor:* Developed web applications and architectures on J2EE, cache-optimized framework* Built in-browser spreadsheet app on top of a custom OO and MVC JavaScript framework (before jQuery, GWT, or Angular existed)* Ensured JavaScript code was strictly structured, commented for maintainability and product longevity* Led training and development of view component UI dev patterns for heavily server-side team

Lucky enough to serve on a professional level while in college at this first-generation Email Service Provider startup. I wore many hats spanning from web dev to client facing roles:* Built the platform's UI using DHTML, CSS, and JavaScript* Coded scripts and created processes to streamline operational tasks* Performed CRM and on-site client training as Client Manager

Bs, Computer Science

Concentration On Web Programming And Entrepreneurship