Sandy Friedman Email & Phone Number

Phillipsburg, Nj, Us

Reading, Pa, Us

Washington, Nj, Us

Allentown, Pa, Us

Marketing Director:♦ Plan and strategize with new and existing clients on annual and project-based marketing activities♦ Concept, organize and write RFPs♦ Supervise project and traffic managers in order to maintain excellent project flow from beginning to endMedia Planner:♦ Research, review and analyze media opportunities♦ Recommend and implement media schedule, traditional, digital & social♦ Develop relationships with vendors in order to provide the best opportunities for clients

Allentown, Pa, Us

♦ Manage client relationships in order to provide strategic direction for the implementation of their marketing and advertising campaigns♦ Provide client input to the creative teams to develop tactics within the marketing plans of clients♦ Maintain billing and budget for client projects within the agency♦ Develop new business for the agency through cold calls, emails, and mailings♦ Participate on the agency marketing team to promote the agency

Phillipsburg, New Jersey, Us

♦ Serve as one of 15 board members, overseeing programs and budgets ($40 million) for the private, non-profit company.

♦ Research and present marketing opportunities to further enhance and promote the company’s image and product awareness in the marketplace♦ Create and manage marketing and media elements to stimulate business♦ Contact inactive clients through phone calls, letters and direct mail with the goal of reactivating sales activity♦ Write and distribute press releases to national and local media♦ Provide sales support for product inquiries♦ Provide a point-of-contact for media vendors

Clinton, New Jersey, Us

♦ Supervised business-to-business and consumer accounts who utilized a variety of marketing strategies and tactics♦ Planned, developed and implemented media plans for local consumer marketing (newspaper, radio & TV)♦ Managed and tracked on-going projects to completion, from creative briefing to release of final artwork♦ Managed response marketing campaigns, both on and offline programs♦ Implemented e-mail marketing campaigns, including list management♦ Developed strong working relationships with vendors (production & media)♦ Performed proofreading on all projects throughout the development stages and prior to release♦ Prepared and maintained budget spreadsheets♦ Implemented new agency processes, forms and programs in order to improve agency workflow ♦ Clients included CRP Industries; Somerset Patriots Baseball; First Quality Corp; Athletic IQ; Somerville Business District; TRU Salon + Day Spa; Carpenter Technology

Fogelsville, Pennsylvania, Us

♦ Directed the project to build or rebuild the web presence of my clients, from development through launch♦ Developed marketing strategies for my clients that involved electronic communications through the web♦ Worked with our search engine marketer to develop effective campaigns ♦ Set-up and managed PPC campaigns to provide immediate awareness or response within the search engines♦ Prospected for new clients, through cold calls, research, and list purchases♦ Clients included Eaton Farms; Lehigh Valley Convention & Visitors Bureau; Cabrini College; DORMA Architectural Hardware; Lehigh Carbon Community College; Carpenter Technology Corp.; B. Braun Medical and TFH/Nylabone

Bethlehem, Pennsylvania, Us

♦ Supervised and implemented my clients’ marketing programs which included strategic planning & coordination; collateral development; ad development; direct marketing; e-mail campaigns; corporate and training videos ♦ Provided strategic direction in order to help my clients attain their sales and marketing goals♦ Oversaw and maintained clients’ marketing finances, based on their yearly budget which may have included media spending to ad and/or collateral development♦ Worked cohesively with coworkers in order to provide our clients with the best service in order to support their marketing efforts♦ Supervised account assistants by providing them with the necessary tools and information to complete their tasks♦ Successfully climbed through the organization from beginning as a temporary receptionist to acquiring a permanent position as the Administrative Assistant to working as the Director of Marketing (new business development) and becoming an Account Executive and Account Supervisor in order to work on assigned agency clients. ♦ Clients included Carpenter Technology Corp.; DORMA Architectural Hardware; C.H. Briggs; KNBT (Keystone Nazareth Bank & Trust) and an assistant Account Executive on Mack Trucks

Education

Education record