Svetlana Frolova Email & Phone Number

Boston, Massachusetts, United States

In my current role I: - facilitate user experience research and synthesize results for upcoming digital products.- manage GPS Axis portal documenting bugs, providing feature enhancement recommendations, design solutioning, and user testing.- work directly with external agencies on website updates.- cultivate strong partnerships with cross-functional teams.

Shrewsbury, Massachusetts, United States

• Business objective: Create a website to effectively convey support resources and services for women during prenatal, childbirth, and postpartum stages.
• Defined project scope, constraints, and milestones collaborating closely with the company’s owner.
• Research user needs through conducting interviews and competitive analysis.
• Design low-fidelity and high-fidelity mockups.
• Test the website prototype and iterate for the best user experience.

New York, New York, United States

• Business objective: enhance beta mobile app voting engagement by conducting user research and addressing critical UX issues.
• Conducted in-depth research and usability tests. Gained valuable insights into user behavior that revealed the main UX blockages of the voting flow.
• Led a three-member design team working closely with the CEO and the in-house UX team to ensure transparent communication and alignment throughout the project.
• Through the application of research synthesis… Show more Business objective: enhance beta mobile app voting engagement by conducting user research and addressing critical UX issues.
• Through the application of research synthesis methods, including usability test report, affinity mapping, and user journey mapping, our team successfully addressed all research questions, developed a mid-fidelity.

Remote

Accomplished over 9 months of intensive coursework, with a strong emphasis on project experience, while delving into industry best practices. This included in-depth exploration of user research, user experience design, user interface design, usability testing, prototyping, mockups, wireframes, wire-flows, style guides, interactions, accessibility, and.

Boston, Massachusetts, United States

• Wrote and implemented search engine optimized blog posts and SEO pages
• Followed SEO best practices, from on-page content to technical approach
• Analyzed the site's SEO performance to identify issues and implement systematic solutions
• Researched new keywords users are searching for and analyze data to determine how to make the target pages rank higher.

Newton, MA

• Managed RSM’s website and promoted RSM’s brand through paid search and paid social campaigns, organic social campaigns, and email marketing
• Planned and executed various digital campaigns (seasonal student enrollment, event promotions, new branch launches, social media campaigns) which increase the conversion rate by 10-15%
• Utilized Hub Spot and Google Analytics to gain insights on customers and best performing marketing assets, to optimize ad campaigns, and to define best practices… Show more Managed RSM’s website and promoted RSM’s.
• Utilized Hub Spot and Google Analytics to gain insights on customers and best performing marketing assets, to optimize ad campaigns, and to define best practices.
• Created, A/B tested, and managed content for landing pages, emails, social media channels, and website
• Using Hub Spot automation tool, set up email workflows that increased engagement among target groups

Greater Boston Area

• Supported communication and marketing programs for three medical journals - Oncotarget, Oncoscience, and Aging.
• Developed relationships with clients (authors) and vendors, including advertising agencies and digital libraries and nonprofit organizations
• Promoted the publication of Oncoscience by acquiring research papers and editorials through email campaigns; increased the number of published editorials by 2.5 times
• Performed the initial screening of all articles that were… Show more Supported communication and marketing programs for three medical journals - Oncotarget, Oncoscience, and Aging.
• Performed the initial screening of all articles that were coming to Oncotarget journal Show less

Greater Boston Area

• Assisted the certified pre-owned device store team to maximize sales and growth for Gazelle
• Monitored key metrics, inventory availability across multiple systems (Channel Advisor, proprietary Gazelle systems)
• Managed the product availability for online sales by setting up SKUs and visual merchandising of the site
• Problem-solved and worked cross-functionally to eliminate discrepancies.

St. Petersburg, Russia

• Implemented own idea of delivering household appliances by establishing cross-border relationships with European suppliers and developing business processes
• Developed and launched a promotional plan which incorporated social media and increased sales by 35% in a 3-month period
• Established direct sales channels (landing pages, social media, and listings on e-commerce platforms), and converted leads into consumers via phone-calls
• Designed solutions that reduced operating costs… Show more Implemented own idea of delivering household appliances by establishing cross-border relationships with European suppliers and developing business processes
• Designed solutions that reduced operating costs by 15-20% (accounting outsourcing, logistics optimization) Show less

St. Petersburg, Russia

• Managed marketing analytics efforts for Sculptors Group through research and web analytics
• Utilized CRM and SPSS software to analyze clients’ behavior
• Conducted a thorough investigation of best practices and industry trends. Implementation of best practices increased sales by 10% and enhanced customer loyalty within six months after launch
• Maintained relationship with prospects and clients through social media outreach

St.Petersburg, Russia

• Managed the marketing team of 2 persons. Promoted from PR Specialist to Marketing Manager
• Re-designed corporate website and supported multi-media content creation (writing and editing web content, photo, graphics, and video)
• Refined company’s corporate style and supervised designing of organizational mission and philosophy
• Organized the company’s participation in multiple industrial trade shows including documentation, preparation, logistics, collateral, packaging, and… Show more Managed the marketing team of 2 persons. Promoted from PR.
• Organized the company’s participation in multiple industrial trade shows including documentation, preparation, logistics, collateral, packaging, and set-ups which helped to increase brand awareness and sales by 15%.

User Experience & User Interface Design Certification, Ux/Ui Career Track

700+ hours of hands-on course material, with 1:1 expert mentor oversight, and completion of 4 in-depth portfolio projects.

Master Of Business Administration (Mba), Business, Management, Marketing, And Related Support Services, 3.8/4

Activities and Societies: Invited to Beta Gamma Sigma International Honor Society for academic achievements, 2016

Undegraduate, Public Relations, 4.65/5