Steve Shaffer Email & Phone Number

Washington, Dc, Us

Marketing advisory services for Founders and CEOs that are simple, scalable, and measurable.Here's a look at our most popular offerings:Ground Zero - For companies that have no online/digital presence and need to sensibly build out a marketing function.Next Level - For companies ready to take the next step. They're prepared to make investments to take marketing to the next level (e.g., improve existing digital presence, collateral, digital funnel, campaigns, PR, etc.)Reboot - For mature companies that need to organize GTM efforts based on a simplified set of offerings. Companies often end up with confusing, aggregated offerings due to early pivots.ROI Dashboard - For companies that are spending money on marketing but have no idea if it's working. We help them attribute, measure, and invest in initiatives that actually move the needle.

Coaching: Developing high-potential leaders in a confidential, one-on-one setting so they achieve better results, lead people more effectively, communicate with polish, and become long-term contributors to their company’s future. Advisory and Consulting: Working with growing companies to build or turn around marketing, sales, and customer success functions.Currently supporting SaaS startups and light industrial companies.

Milpitas, California, Us

Created and led the Marketing and SDR functions from scratch for KETOS (a venture-backed startup at the intersection of EHS, ESG, IoT, Industrial, Robotics, and SaaS) including go-to-market strategy, market research, market positioning, team formation, marketing platforms, system and process development, demand generation, lead generation, digital marketing, campaign planning, content marketing strategy, digital advertising, paid search / PPC, search engine optimization (SEO), field marketing, public relations (PR) earned media, field marketing, brand management, creative, video marketing, conversational marketing, acquisition marketing, account-based marketing (ABM), Sales Development Reps (SDR) and Business Development Reps (BDR), marketing analytics, webinars, social media marketing, intent data, reporting, budgeting, and vendor management.∙ Without a marketing function in place, I created the marketing function from scratch, hired and led a team of seven (7), implemented a fully integrated tech stack, created the go-to-market strategy, and launched targeted omnichannel campaigns generating over 50% of the company's sales pipeline and new business resulting in growth from $20K to $220K MRR. ∙ Once the KETOS marketing function was fully operational, I established and ran the SDR function from scratch. I vetted and trained the vendor, negotiated terms, and set up the integrated workflows and processes. Within 60 days, the average number of monthly sales opportunities increased from 5 to 12.∙ Because of margin pressures, I developed a new pricing model that included increasing subscription fees and adding installation and service fees. As a result, ACV grew over 6x from ~$20k to ~$130k without impacting deal velocity.Sales and marketing platforms include Marketo, Salesforce, Zoominfo, Semrush, WordPress, Elementor, Zopto, Google Analytics, Hotjar, Neverbounce, and Sprout Social.

San Jose, California, Us

Turned around the Astreya Marketing Function from a relationship-based, field marketing approach to a targeted digital marketing approach based on standardized, packaged solutions. Responsible for solution strategy, team formation, MarTech stack implementation, content strategy, digital marketing and advertising, demand and lead generation. ∙ Needing to accelerate revenue rapidly, I crafted the corporate Go-To-Market strategy, standardized the existing offering portfolio, assessed market opportunities, built new offerings, hired a dynamic marketing team of eight (8), and deployed coordinated digital marketing strategies, resulting in revenue growth from $70M to $135M and a 300% valuation increase in 24 months.∙ Created a Global Center of Excellence (COE) to standardize and develop new offerings. The COE included ten (10) direct reports and 50 FTEs in the US, UK, Philippines, Moldova, and Ukraine. The organization was comprised of Solution Subject Matter Experts, service innovation leaders, R&D, and a data analytics team to develop new offerings and drive transformation across the offering portfolio. ∙ Modernized the solution portfolio offerings by partnering with the head of R&D to implement new technologies and drive digital transformation and service innovation with VR, robotics, and SaaS software across global programs.

Vienna, Va, Us

Built and led high-performance marketing, product management, and strategic account teams. Instrumental in growing the organization from 5 to 50 employees in multiple locations—US, India, and Poland.∙ From seed funding through a $4.1M Series A, I built and led the marketing function from scratch, including hiring and leading a team of six (6)—FTEs, contractors, and agencies. I developed the go-to-market strategy, implemented a tech stack, and led product marketing, digital demand generation, content creation, brand and creative, and thought leadership, resulting in growth from $15K to $250K MRR.∙ As revenue grew, I built the first customer success playbook and recruited, hired, and trained client success reps on client management best practices. As a result, we were able to leverage low-cost resources while optimizing client satisfaction and renewals at F500 accounts and large consulting firms. Over $1.25M in contracts were renewed in year one.∙ Led the Strategic Accounts team and “carried a bag.” In year one, I was the #1 salesperson on the team and closed $1M in enterprise deals, representing 40% of total revenue with F500s, middle-market companies, and consulting firms. I was asked to run the entire sales team the following year.

Grasonville, Maryland, Us

Defined the organization’s development strategy while balancing cost, schedule, and performance for ten data encryption and identity management products.∙ As Head of Product Management, I turned around a complex project for a software team that was behind schedule and over budget. In 90 days, the project was on track, and a year later, the company won a $10.2M contract with the Department of Homeland Security – displacing Verizon, the incumbent.

Austin, Tx, Us

Coaching: Worked with high-potential leaders in a confidential, one-on-one setting so they achieve better results, lead people more effectively, communicate with polish, and become long-term contributors to their company’s future.Consulting: Worked with team leadership to develop the first Emergent Exec on-site course curriculum.

MBA Student at the Acton School of Business. I graduated in 2009 with an MBA in entrepreneurship.

Directed daily production, personnel, financial, and sales functions. Led human capital initiatives to improve product and service quality and retention. Increased revenue by ~20% by identifying unmet customer needs and launching two new product offerings. Reduced costs by ~30% by renegotiating supplier contracts.

Waco, Texas, Us

Taught four courses each semester. Annually received the department’s highest marks from student evaluations. Founded the first student-run webcasting station in the country and supervised day-to-day operations of a 75-member staff. Co-founded the annual Black Glasses Film Festival. Produced and hosted and award-winning radio program featuring independent music - The Prevailing Sound aired on NPR affiliate KWBU.

Master Of Business Administration - Mba, Entrepreneurship

Master Of Arts - Ma, Communication And Media Studies

Bachelor Of Arts - Ba, Digital Media