Ecommerce Manager- Grocery, Seasonal And Household
-Designed and executed an eCommerce strategy and roadmap, managing full P&L accountability for digital categories, driving +56% YoY growth by leveraging data-driven insights and enhancing customer experiences.-Produced ad hoc reports and presented actionable findings to senior leadership weekly, utilizing 1010data Insights, Google Analytics, and Nielsen Data to inform strategic decisions.-Led strategic partnerships with key CPG vendors, optimizing promotions and inventory strategies to achieve 15% YoY revenue growth.-Analyzed sales data and customer behavior to generate actionable insights, driving a 12% increase in online sales through targeted strategies.-Collaborated with cross-functional teams (product, operations, and marketing) to enhance the eCommerce platform, elevating customer experience and operational efficiency.-Modeled and launched new business growth opportunities, including pricing and product strategies, achieving KPIs and driving incremental sales.-Spearheaded the launch of a new marketplace platform, developing go-to-market strategies, negotiating vendor contracts, onboarding partners, and aligning product selections and pricing to achieve $1.8M in incremental revenue.-Built and executed vendor-specific marketing campaigns, establishing a weekly commercial calendar and guiding UX teams to create cohesive marketing assets across all channels.-Increased organic website traffic through strategic keyword research, on-page SEO, and optimization of PLA and affiliate advertising campaigns.-Partnered with customer service to ensure accurate product descriptions, timely deliveries, and prompt resolution of customer concerns, enhancing satisfaction and retention.-Mentored and led a high-performing team, providing actionable feedback and coaching to foster professional growth, improve productivity, and achieve business objectives.
