Sylvain Gagnier Email & Phone Number

Sainte-Anne-Des-Lacs, Qc, Ca

New York, Ny, Us

- Led API automation projects using Google Ad Manager (DFP) API, AWS, Azure, C#, and JavaScript, significantly streamlining ad operations and improving overall efficiency.- Evaluated and optimized header bidders including Prebid.js, Prebid Server, and VAST Video Ads, leading to increased ad performance and higher revenues.- Developed and maintained a multi-platform/multi-site script system to deliver ads using Google Ad Manager, Prebid, and Amazon A9, which maximized ad revenue across over 50 sites.- Spearheaded a bid optimization initiative that generated over $6M in revenue in two years by reducing bid waste and improving bid targeting.- Built debugging tools and implemented memory optimization techniques using C# and JavaScript, enhancing system reliability and performance.

Internet Advertising and Marketing Consultation Services. Prebid revenues optimization. Ad Stack Audit and evaluation.

Montréal, Québec, Ca

- Led the transition from legacy ad serving technologies to Google DFP and GPT scripts, resulting in significant improvements in ad delivery performance.- Implemented Header Bidding with AppNexus and Amazon TAM across a network of over 300 sites, increasing ad revenue and overall efficiency.- Developed real-time bidding systems and managed ad delivery scripts, ensuring seamless integration with programmatic buying platforms.- Automated ETL processes and report generation using Salesforce APIs, improving the accuracy and efficiency of data reporting across departments.- Collaborated closely with internal sales teams to develop data-driven strategies that increased client satisfaction and optimized ad delivery.

Montreal, Quebec, Ca

- Implemented data loading systems from various APIs, including Google AdWords, Microsoft Bing, Marchex, DFP, AppNexus, BID Manager, and Pardot.- Led R&D for advertising solutions, providing innovative strategies to enhance digital advertising efficiency.- Installed and managed cloud servers and services, ensuring scalable and reliable data processing infrastructures.- Automated performance report generation in PDF format, improving reporting accuracy and efficiency.- Installed, configured, and managed a distributed Tableau Server environment, optimizing data visualization and reporting.- Provided sales support, leveraging data-driven insights to assist the sales team in client engagements.

Montréal, Quebec, Ca

- Managed production priorities and quality control for Virtual Paper’s digital conversion services, ensuring the accuracy and timeliness of all deliverables.- Led the development of La Semaine e-Commerce website and a mobile transactional app, integrating in-app purchase features for improved customer engagement.- Provided technical leadership for special projects, including e-commerce kiosk development and app integration with iOS and Android platforms.

Québec, Ca

- Managed a portfolio of security and compliance projects with a budget of over $5M, coordinating a team of 40 to ensure PCI-DSS compliance and ISO 27001 certification.- Developed disaster recovery plans and led the implementation of critical security processes to enhance the department’s data protection capabilities.- Ensured successful project execution through effective cross-functional team leadership and adherence to PMI guidelines.

Montréal, Québec, Ca

- Managed a team of six developers responsible for adapting video games to new in-flight entertainment platforms.- Delivered 17 projects using PMI methodology and Agile/Scrum, ensuring successful product delivery and client satisfaction.- Led the adaptation of 14 video games to new markets, improving user engagement and expanding market reach.

Montreal, Ca

Shared between Gexel Telecom and IP5 Corporation- Directed a $2M R&D project that improved product development and increased performance by 400%, while reducing hardware costs by 80%.- Managed a team of 22 across multiple locations- Led the establishment of a software lifecycle and development/documentation procedures to enhance product quality and consistency.- Supported sales teams with RFPs and technical documentation.- Oversaw data security and ensured compliance with government regulations.- Led the relocation and establishment of call centers (~600 workstations, server room, etc.), ensuring smooth transitions without disrupting service.- Managed the migration of legacy systems while preserving core functionalities, ensuring seamless operation during the upgrade process.- Directed the management of infrastructure and material resources

Montréal, Québec, Ca

- Re-architected the core product at Equisoft to enhance scalability and expand the company’s reach to a broader customer base.- Developed innovative scripts that preemptively identified user hesitations in form fields, resulting in a 90% increase in form completion rates.- Engineered and deployed XML data management systems for major clients, optimizing their data processing and storage capabilities.- Provided comprehensive technical sales support, helping clients understand and adopt product solutions effectively.

Montreal, Quebec, Ca

- Led a team in analyzing and optimizing the search functionality on Bell.ca, improving user experience and driving significant business growth.- Developed SEO/SEM strategies that increased site visibility, improved search engine rankings, and generated higher organic traffic.- Directed technical initiatives to enhance Bell.ca’s search engine results, focusing on improving engagement metrics and optimizing the site’s performance.- Coordinated cross-functional teams, ensuring alignment on business objectives and technical deliverables.

Montreal, Quebec, Ca

- Architected, designed, and developed the web application for the TV show "Tous Contre Un", enabling real-time interaction for 3,000 players during live broadcasts.- Created the architecture, infrastructure, and analysis for high-volume web applications (e.g., virtual cards, contests, surveys, newsletters), managing these projects end-to-end.- Integrated new content and managed various types of content (news feeds, horoscope, weather, etc.), ensuring timely updates and optimal user experience.- Developed internal tools for the generation and transmission of daily reports.- Played a key role in the Sympatico-MSN portal merger, leading the integration of content and applications.- Participated in the evaluation and selection of software for internal needs, ensuring optimal solutions for business operations.- Supported the sales team by providing technical expertise and assisting with SEO analysis for Sympatico.ca applications.- Analyzed search results, optimized keywords, and generated statistics to improve search visibility.- Utilized PMI and Waterfall methodologies to manage multiple high-impact projects, delivering solutions on time and within budget.

- Developed data warehouse components and Control-M applications for Provigo Inc, optimizing data management and operational efficiency.- Led the integration of Microsoft technologies into business processes, significantly improving system performance and user experience.- Engineered advanced data handling solutions, leveraging deep expertise in Microsoft technologies, to support large-scale data analysis and insights generation.

- Managed a 12-member team in the Videoway network control center, overseeing scheduling, recruitment, and training to ensure smooth operations.

- Managed 24/7 operations, ensuring system performance and customer satisfaction.- Developed training programs for operational staff, improving team performance and reducing error rates.

- Led operational initiatives to improve team efficiency and reduce downtime, successfully managing the transition from physical terminals to software terminal emulation, achieving 15% cost savings.- Automated all operational tasks using PDP-11’s RSX-11M Plus OS, reducing repetitive manual work to only moving tapes for backups and cutting manual entries by 90%, significantly improving operational efficiency.- Developed a system to automatically update LTAs for online menus, receiving files via a designated FTP, running validations, and updating new versions to the live systems on a schedule.

Mba, Information Technology Management

Bac, Computer Engineering

Dec, Pure Science