Sara Galer Email & Phone Number

Indianapolis, Indiana, United States

• Rebuild and re-launch the Symphony’s in-house marketing team• Develop framework and implementation for year-round marketing & communications strategy• Lead the Marketing & Communications team to launch the general season (14% increase in year-to-year ticket sales) and Kroger Symphony on the Prairie (3% increase in year-to-year ticket sales)• Establish two consecutive years of record first-day sales of more than $827,000 for 2023 AES Indiana Yuletide Celebration and $636,000 in 2022 • Record-setting total ticket revenue for AES Indiana Yuletide Celebration ($2.65M in 2022 and $2.84M in 2023) through optimized brand awareness and marketing campaigns• Grow the ISO’s Uncharted fusion concert series to reach 100% of sales goal and build new audiences• Create in-house content strategy to engage new and existing audiences on all platforms (incl. Meet the Musician video series, on-brand photography, TikTok, etc.)• Cultivate new partnerships to expand audience demographics (Newfields, IndyHub, Kan-Kan Cinema)• Establish segmenting campaign to nurture first-time visitors and convert them to loyal patrons• Re-establish workflows and procedures for all platforms and systems• Coordinate with Executive Leadership Team to provide insight and decision-making on key issues• Work across all levels of the organization to promote and execute special events (Opening Night Gala)• Develop and advise senior leadership on narratives for executive reports• Provide strategic guidance and material support to all departments in connection with revenue goals and brand awareness for all ISO programming• Serve on the Diversity, Equity, Inclusion and Belonging (DEIB) Committee to advance the ISO’s diversity initiatives• Engage musicians through Marketing Task Force and implement resulting initiatives• Refine patron surveys to streamline data and share across the organization• Re-establish media monitoring and implement media relations strategy to increase brand awareness

Indianapolis, Indiana, United States

Strategize university communications for internal and external audiences.Liaise with Cabinet members and key contacts across all university departments to coordinate messaging around COVID-19 policy and routine communications.Lead the department's creative team through complex marketing and communication projects to connect in-house expertise with client needs. Provide informed advice and craft messaging for crisis communications.Oversee the coordination of executive communications, including Board of Trustees reports.Serve as primary point of contact for clients from throughout the university.Coordinate the launch of a new human interest-focused website, https://you.uindy.edu/, to elevate awareness of the university.

Indianapolis, Indiana Area

Led a team of two content strategists to develop editorial and social media planning to build reputational awareness with internal and external audiences.Liaised with the admissions marketing team within the Office of Communications & Marketing to execute content strategy aimed at reaching critical audiences of prospective students.Supported the Office of the President with executive communications, including speech-writing, official statements, press releases, opinion-editorials, media relations and liaising with Cabinet members to produce semi-annual reports for the University Board of Trustees.Served as managing editor for Portico and Inside UIndy, feature publications that reach 35,000 alumni and up to 70,000 prospective students, respectively, two to three times per year.

Indianapolis, Indiana Area

Managed internal and external communications including feature stories, press releases, video, annual reports and executive presentations.Implemented media relations strategy to increase brand awareness and media exposure by 192 percent year to year, per Meltwater analysis. Launched internal and external news sites in coordination with marketing and communications team as part of a broader strategic communications plan encompassing the institution's organizational goals.Executed brand strategy plan across digital platforms, including direct email messaging using Delivra.Weekly tracking of ad value equivalency and data analytics, including quarterly and annual reports.Increased audience engagement by 10 percent over ten months via a content strategy plan utilizing an editorial calendar to develop themed content promoting key university initiatives.Initiated and led faculty workshops on best practices for media interviews and content strategy.Built relationships with local and national media to pitch faculty experts for commentary on topical issues to increase appearances by 16 percent over a 12-month period.Designated liaison for university departments to implement marketing projects. Increased market-wide visibility of university initiatives and stakeholder achievements by producing monthly highlights video and weekly e-newsletter for internal audiences.

Indianapolis, Indiana Area

Implemented new workflows and SOPs in a fast-paced, deadline-oriented environment, resulting in an increase of 233% in traffic to WTHR.COM over a 10-year period. (From an average 600,000 unique users per month in 2006 to over 2 million by July 2016.) Mastered web content development and distribution on all WTHR.com digital platforms, including news-gathering, writing, editing, proofreading and developing stories, graphics, timelines and video clips. Directed content production across multiple sites and mobile platforms, including research into target audiences and digital-only story telling.Established and executed WTHR’s digital policies, including social media - Facebook, Twitter, Instagram, YouTube, Google+ and Snapchat; push alerts, breaking news and comment forums. Launched WTHR’s presence on six social media platforms.Transformed the WTHR newsroom into a digital-first team. Led training programs to empower reporters and producers to become active contributors, ensuring fresh content on all WTHR digital platforms 24/7. Created training programs for admins and talent on Facebook best practices, leading to a 442% increase in likes (from 89,000 in October 2011 to over 483,000 currently.)Increased WTHR’s Twitter audience by 1,046% over a five-year period (from 15,000 in October 2011 to over 172,000 currently.)Optimized daily and long-term social media plan to increase inbound traffic 236% over a five-year period (from 11% in October 2011 to 37% from Facebook currently.)Web Trends, ComScore, Chartbeat and Google Analytics – Daily tracking to determine where to place content on the site and which stories to share on social media. Hired and led a team consisting of 11 digital content producers. Created and maintained SOPs; tracked KPIs.Led WTHR.com’s full site redesign (2008, 2011, 2013, 2016). Team projects include WTHR’s blog site, a micro site on the digital switchover (2008-09) and WTHR’s Olympic Zone site via NBC Universal (2008, 2010, 2012, 2014).

• Wrote and copy edited news stories and prepare graphics for publication on WISH-TV’s website (wishtv.com) using the WorldNow system; • Created video clips and post them to the website. • Established leads for and wrote exclusive online features. • Coordinated with investigative team and other reporters to create specialized sections on the website. • Worked with producers on a daily basis to enhance news coverage via the website. • Created election guide for November 2004 elections: contacted candidates and maintained database.

• Promoted from production assistant to full time in March 2000.• Researched, wrote and copy edited news and sports articles for publication on WNDU’s website (wndu.com). • Coordinated ongoing website projects with in-house web application developers. • Trained, supervised and managed schedule for newsroom production assistants. • Organized station’s e-mail communications and initiated leads for stories through e-mail contacts. • Managed school closing list and news crawl. • Organized election guide, helped set up Leader Plus accounts and maintained incoming returns on election night.

Tokyo, Japan

• Responsible for teaching English as a foreign language to Japanese students of all levels. • Collaborated with the school's curriculum development team to create a comprehensive program of study to promote reading, listening and communication skills for the lower-intermediate level

Tokyo, Japan

• Edited and rewrote articles for publication in a popular Tokyo monthly magazine. • Created article ideas, produced leads on stories and wrote feature articles. • Proofreading and copy editing.

Saitama, Japan

• Taught English as a foreign language to Japanese students of all levels. • Developed and implemented a curriculum for the children's program

Master Of Science - Ms, Communication (Strategic Public Relations Concentration)

Bachelor Of Arts (B.A.), Communication

Activities and Societies: Daily Collegian Communications

Film & Television

Film and television