Deliver performance, learning & transformation ("future-proof") agenda within the Consumer Connections function via integrated leadership across: - Digital Connections: Consumer data, digital platforms, artificial intelligence, retail media & commerce marketing programs - Connections Measurement: Holistic campaign & marketing investment measurement & learning-loop delivery- Connections Strategy & Finance: Short & long term investment strategy, financial planning & accounting across marketing levers (media, sponsorship, experiential, in-house creative studio, digital)- Licensing & Merchandise: Portfolio & brand licensing & merchandise, Shopbeergear.com DTC channel & branded partnerships

- Deploy Data, Audience & Measurement team within Consumer Connections function to build marketing measurement practice across paid, owned & earned media- Oversee & optimize Commerce Marketing commercial pillar, including creative, planning & media execution of eCommerce, digital shopper & retail media campaigns- Lead portfolio consumer digital platform strategy & business integration, inclusive of cross-brand loyalty platform & full-funnel marketing approach implementation

- Created global center-of-excellence emphasizing consumer data collaboration, acquisition, enrichment & attribution- Implemented clean-room, identity & data partnerships prioritizing addressable media + direct-to-consumer operations in a cookie-less ecosystem

-Design, launch & embed global consumer data program across all zones & markets- Build marketing measurement & audience strategy global frameworks, including incorporation of advanced analytic & data science workflow

- Lead integration of consumer data governance practices & principles across brand marketing efforts- Strategic partnership development across data & tech providers for future-proofing initiatives around digital marketing & measurement

Lead global research method scouting, vetting, & toolkit management for:- Media Insights & Analytics - Business Intelligence (Market Insight)- Content Assessment & Testing

Client lead for ROI measurement + purchase based media optimization for CPG firms and publishers

Consulting manager for CPG firms, media agencies, and National TV Network groups leveraging NCS data and services

Client & internal data analysis + support for new TV "buyer-graphic" ratings product (AdVantics on Demand platform)

National Broadcast Buyer- DIRECTV, Sony PlayStation, Diamond Foods

National Broadcast Assistant Buyer- DIRECTV and PNC Bank accounts