Steve Dinardo Email & Phone Number

San Francisco, California, United States

Santa Rosa, California, Us

San Francisco, Ca, Us

As Director of Sales for Bonneville in San Francisco, I was responsible for all broadcast and digital revenue strategies for this new, 4-station cluster including iconic heritage brands KOIT, KBLX, KMVQ and KUFX.

Philadelphia, Pa, Us

Responsible for managing all facets of a five-station broadcast cluster as well as digital and experiential assets.

Philadelphia, Pa, Us

Responisible for all facets of sales strategy, talent acquisition, training and negotiation for multiple broadcast properties.

San Francisco, Ca, Us

As Director of Marketing and Brand Design, I oversaw all facets of marketing strategy, tactics and execution, as well as design relating to customer experience, brand attributes and core company values.

Emeryville, Ca, Us

Responsible for all facets of consumer and admissions marketing, advertising and personnel

Philadelphia, Pa, Us

➢ Conceived and developed hybrid format position [Alice @ 97.3] to create highly successful new brand. ➢ Utilized perceptual, focus group and music testing research to validate key programming initiatives, as well as develop new customer engagement strategies.➢ Developed and directed key account management system targeting market-leading advertisers, customizing solutions and expanding market share by super-serving client needs. Integrated key objectives into sales department’s compensation plans, ensuring management by objective.➢ Developed company best practices for inventory management and pricing strategy, resulting in improved operational efficiency and customer satisfaction.➢ Grew EBITDA earnings from <$1M when taking control of business to $13M within five years through product innovation and successful sales channel development.➢ Pioneered development of web presence for programming/personality assets in mid 1990’s, resulting in industry-leading foothold in digital revenue marketplace. ➢ Successfully expanded advertising inventories through creation and development of event marketing property “Alice’s Now & Zen Festival”, creating new sales channel generating over $1M in annual gross revenue.

Philadelphia, Pa, Us

Successfully managed all facets of advertising sales for this heritage all news radio station. Responsible for recruiting, hiring and training all sales department personnel.Consistently grew revenues, achieving all-time highs in both real dollars and market shares. Increased direct revenues from an average of 13% of total revenue at inception to over 40% of revenue in year three of tenure.

Responsible for all facets of sales department at this start up format. Recruited and hired Local Sales Manager as well as team of local Account Executives. Developed sales strategies and presentations to communicate same to local and national advertisers.Consistently grew revenues despite macroeconomic challenges and competitive pressures.