Steve Gibson Email & Phone Number

Marketing consultancy providing startups and established enterprises with effective marketing strategies, content, creativity, management, and execution in support of revenue growth.Select Highlights:• Complete brand refresh and messaging strategy for NexGen Power Systems.• Helped develop NexGen investor presentation, securing series B investment.• Enterprise and consumer go-to-market strategy for Lockly, smart access solutions.• Brand strategy, messaging, and creative for Veeva Systems, pharmaceutical & life sciences.• Brand and creative strategy for multinational energy corporation's online presence.

West Milford, New Jersey, Us

Provide insights into customer behavior, brand perception, and innovative creative solutions that optimize marketing and sales efforts that drive sustainable growth and outperform competitors.LOCKLY is an international smart locking solutions company focusing on connected smart locks and IoT solutions that secure today's smart homes, businesses, rentals, and commercial markets. Select Highlights:• Comprehensively cover a broad spectrum of tactical and strategic initiatives that help drive topline growth.• Work with client to increase sales by establishing consistent messaging, brand, and design standards.• Optimize customer experience across channels (Best Buy, Home Depot, Lowe's, online, and social).

Santa Clara, Ca, Us

Provide senior management and key team leaders with strategy through execution in areas of strategic marketing, brand development, go-to-market strategies, and marketing implementation.NexGen Power Systems designs, builds, and delivers smaller, lighter, and more efficient power conversion systems derived from its proprietary Vertical GaN™ technology and software configurable power platforms.Select highlights:• Revamp of company brand identity across online and off-line customer facing touch points.• New website: strategy, site structure, UI/UX, visual design, content, developer management, and oversight.• Technology launches and product introductions, including go-to-market strategies and tactics.

Us

Responsible for setting strategy and executing goals and objectives for all marketing efforts in order to achieve year-over-year revenue, business, and financial growth goals.About Integnology: SaaS/PaaS development and engineering firm serving Fortune 500 clients. Select Highlights:• Leveraged understanding of customers, market trends, and competitors to formulate brand and go-to-market strategy for $15M planned SaaS platform business.• Led complete brand refresh, website redesign, and refreshed sales materials, increasing customer engagement 20%. • Identified new revenue drivers by co-conceiving preconfigured cloud-based product offering.

San Jose, Ca, Us

Reported directly to CEO—hired to develop and manage all aspects of marketing and product development for new Zolt division and product line as well as redefined marketing strategy for Avogy Semiconductors (parent company) brand. The Zolt brand was launched under Avogy, a semiconductor and power electronics solutions provider working with B2B enterprises and CE OEMs in sectors ranging from renewable energy to electric cars.Select Highlights:• Developed successful brand and go-to-market strategy in support of $30M revenue plan.• Led product management and development of disruptive, "Best of CES," Zolt hardware product.• Achieved unprecedented media coverage, garnering over 750M impressions in less than 60 days.

Recruited by CEO as a fulltime consultant to provide brand strategy, digital marketing, product development, and user experience implementation.About Eyefi: Market leader in IoT for digital imaging, providing cloud services and mobile apps for photographers and camera OEMs. Select Highlights:• Spearheaded go-to-market plan, brand marketing strategies, and programs—contributing to 30% increase in online sales. • Developed strategies for OEMs, distributors, and strategic partnerships—contributing to 20% increase in channel and market penetration. • Led UI/UX brand definition and design of next-generation mobile and cloud-based applications.

Ottawa, Ontario, Ca

Led worldwide marketing and product management staff of 36 in division turn-around that drove new revenue streams and a return to profitability.About Corel: $225M software/online solutions market leader in digital media, graphics, and utility software for consumers, business, and OEMs.Select Highlights:• Instrumental in transforming and returning $100M division back to profitability.• Led integrated marketing strategies/tactics to grow $2M in business within four months. • Achieved number one brand position in one quarter for new hardware/software product.

Led a global team of 34 in enterprise and consumer brand and marketing strategies, sales enablement, event marketing, and worldwide program implementation.About Rovi (TiVo): Global Entertainment and Digital Media technology innovation company. Select Highlights:2011 - 2012• Established corporate and product brand standards for marketing programs, social media, and PR.• Developed company’s first Smart TV Advertising Network web portal, increasing sales by 50%.• Reengineered go-to-market approach by rebalancing investments and resources, enabling 20% aggregate savings.2008 – 2011 Vice President, Marketing—Roxio/Sonic Solutions (acquired by Rovi)Directed global go-to-market and brand strategy for consumer and enterprise markets.• Introduced new software/hardware product that realized $6.5M in incremental annual revenue.• Increased revenue 15% by optimizing lead generation machinery and increasing awareness.• Revitalized flagship brands, resulting in 65% category market share—a 30% increase in 24/mos.

San Mateo, Ca, Us

Recruited to lead brand marketing, go-to-market strategy, and program implementation, including marketing/sales systems and infrastructure.About Serena: $300M market leader in IT software and services for global enterprises. Select Highlights:• Led company re-branding and implementation of solutions focus and vertical marketing strategy.• Established company’s first CRM and marketing automation systems, increasing qualified leads by 40%. • Achieved 8 consecutive quarters of revenue growth.

San Jose, California, Us

Recruited to replicate success at Sun Microsystems and lead go-to-market and brand strategy, product marketing, and program implementation.About Logitech: $2B+ global provider of personal computer and mobile accessories.Select highlights:• Established online trial program resulting in a 20% increase in product adoption within 2 months.• Executed on innovative marketing programs growing revenues by over 4X.

Palo Alto, Ca, Us

Selected by CMO to lead global team in brand development, go-to-market strategy, and program implementation.About Sun Microsystems: $9B global leader in network computing, storage systems, software, and information technology services. Creator of the ubiquitous Java programming language. Select Highlights:• Led brand, marketing programs, creative development, events, and channel marketing through 6 years of consecutive revenue growth.• Drove development of singular corporate brand, consolidating 7 divisions into one, realizing an aggregate savings of over $10M.