Fractional Marketing Director
CurrentManufacturer of lawn and garden tools with a mission to promote the gardening lifestyle. Brand management and creative direction including copywriting, graphics, and art direction for product photography & videos.● Spearheaded Yardbutler.com redesign, moving product catalog to Shopify resulting in 60% increase in sales in the first year. ● Cross-functional collaboration and communication with sales and production to launch 15 new products into retail partners.● Maintain copy and image library for Shopify website, Google Merchant Center, and SharePoint.● Directed SEO content development and email marketing as well as social media posts. ● Manage Catalog and marketing materials creation, photoshoot direction, and new packaging development to support brand building effort for Yard Butler reducing project completion times by 50%.