In over 9 years of experience in the advertising and digital marketing industry, I specialize in helping organizations optimize their products and operations to align more closely with evolving market demands and client needs.I successfully established and led a Web Analytics team for Neil Patel's operations in Brazil, developed strategic frameworks for a prominent agency founded by a former Googler, and spearheaded product development for an agency expanding from Brazil to the U.S.Prior to focusing on operations, I managed high-budget PPC campaigns exceeding R$1 million per month, run over 200 A/B tests to drive conversion rate optimization (CRO), and led more than 100 successful migrations from Google Universal Analytics to Google Analytics 4.My expertise lies in enhancing operational efficiency and supporting agencies in achieving scalable growth. I am passionate about driving measurable results and fostering continuous improvement within teams and processes.I can help your company grow and refine your Marketing Operations.