Susana Martins Email & Phone Number
Who is Susana Martins? Overview
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Susana Martins is listed as Digital Product Manager at Darkroom, a with 105 employees, based in São Paulo, Brazil. AeroLeads shows a matched LinkedIn profile for Susana Martins.
Susana Martins previously worked as Operations Manager at Palattine and Business Operations Consultant at Palattine. Susana Martins holds Intercâmbio Acadêmico - Marketing from Iade - Creative University.
Email format at Darkroom
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About Susana Martins
In over 9 years of experience in the advertising and digital marketing industry, I specialize in helping organizations optimize their products and operations to align more closely with evolving market demands and client needs.I successfully established and led a Web Analytics team for Neil Patel's operations in Brazil, developed strategic frameworks for a prominent agency founded by a former Googler, and spearheaded product development for an agency expanding from Brazil to the U.S.Prior to focusing on operations, I managed high-budget PPC campaigns exceeding R$1 million per month, run over 200 A/B tests to drive conversion rate optimization (CRO), and led more than 100 successful migrations from Google Universal Analytics to Google Analytics 4.My expertise lies in enhancing operational efficiency and supporting agencies in achieving scalable growth. I am passionate about driving measurable results and fostering continuous improvement within teams and processes.I can help your company grow and refine your Marketing Operations.
Listed skills include Facebook, Publicidade, Fotografia, Adobe Premiere, and 1 others.
Susana Martins's current company
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Susana Martins work experience
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Operations Manager
Current
Business Operations Consultant
Product Development Consultant
Current
Growth Strategist
Data & Conversion Intelligence Manager
I am responsible for leading a great team of data based professionals. We are responsible for translating our clientes digital strategy into KPIs and making sure they are all measurable through web analytics tools. After that, we run AB tests on their websites in order to test and produce insightful data to optimize users experience and increase conversion rates. I am continually looking to market updates and our clients needs in order to improve and create new Web Analytics products to our agency.
Conversion Rate Optimization (Cro) Manager - Brazil
I lead the process of team building and management, creating new scopes of work considering Monthly Experimentation, Web Analytics Setup, Landing Page creation and Website Performance Audit. I am also present in strategy building as the analytical point of reference, helping our team reach multiple success cases with 20%, 30% and even 50% of performance improvement.
Conversion Rate Optimization (Cro) Coordinator - Brazil
Analytical strategy leader, coordinating our team performance, client success, and all operational results reporting.
Performance Consultant
Paid media strategy lead, planning and implementation, landing page optimization, data analysis, performance reporting and CRM integrations. Also present in Performance team training and education.
Performance Analyst - Paid Media
I lead our Paid Media Strategy for over 20 Marist Brothers Schools in 5 different states in Brazil. From the planning and implementation, through landing page optimization, data analysis, performance reporting and CRM integrations. I was also responsible for presenting workshops regarding Digital Marketing, PPC and Optimization to our clients and internal team.
Paid Media
Video Producer
Susana Martins education
Intercâmbio Acadêmico - Marketing
Graduação, Comunicação Social - Hab. Publicidade E Propaganda
Comunicação Social - Publicidade E Propaganda
Frequently asked questions about Susana Martins
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What company does Susana Martins work for?
Susana Martins works for Darkroom.
What is Susana Martins's role at Darkroom?
Susana Martins is listed as Digital Product Manager at Darkroom.
Where is Susana Martins based?
Susana Martins is based in São Paulo, Brazil while working with Darkroom.
What companies has Susana Martins worked for?
Susana Martins has worked for Darkroom, Palattine, Nowle, Np Digital, and Páprica Comunicação.
How can I contact Susana Martins?
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What schools did Susana Martins attend?
Susana Martins holds Intercâmbio Acadêmico - Marketing from Iade - Creative University.
What skills is Susana Martins known for?
Susana Martins is listed with skills including Facebook, Publicidade, Fotografia, Adobe Premiere, and Marketing No Facebook.
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