Sr Planner, Vehicle Connect Services Strategy And Planning
Current
Oct 2022 - Present
AeroLeads people directory · profile
Scott Goebel Email & Phone Number
Sr Planner Vehicle Connected Services Product Marketing
at
Nissan Motor Corporation
1 work email found
@gtb.com
12 phones found area 248, 313, 931, 520, 480, 770, and 810
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Sr Planner Vehicle Connected Services Product Marketing
Location
Nashville Metropolitan Area, United States, United States
Who is Scott Goebel? Overview
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Quick answer
Scott Goebel is listed as Sr Planner Vehicle Connected Services Product Marketing at Nissan Motor Corporation, based in Nashville Metropolitan Area, United States, United States. AeroLeads shows a work email signal at gtb.com, phone signal with area code 248, 313, 931, 520, 480, 770, 810, and a matched LinkedIn profile for Scott Goebel.
Scott Goebel previously worked as Sr Planner, Vehicle Connect Services Strategy and Planning at Nissan Motor Corporation and Director, Experience and Content Strategy at Vmly&R. Scott Goebel holds Mba, Business Administration from Walsh College.
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Email format at Nissan Motor Corporation
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{first}.{last}@gtb.com
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Profile bio
About Scott Goebel
I am a senior advertising executive with track record of establishing, leading social media practices, developing and executing online customer experiences leading to business model transformation. My experience is focused on serving Fortune 100 automotive clients from within top advertising agencies, developing deep understanding of industry trends, best practices, performance insights, and program strategies. I am experienced at helping clients understand digital marketing. I achieved operational efficiency. I am a proven people leader by helping them to overcome obstacles while developing their talents.Expertise in:Online customer experiences, deep understanding of industry trends, best practices, performance insights, and program strategies, strategic advisor, marketing insights, business cases, digital marketing trends, digital marketing programs, lifecycle & contact strategies, creating test plans, journey mapping, lead generation programs, digital audits, competitive & SWOT analyses, and segmentation & analytics activation strategies, optimizationsContact: sgoeb72@gmail.com, (248)703-0838 for strategy opportunities
Listed skills include Interactive Marketing, Mobile Marketing, Direct Marketing, Social Media Marketing, and 38 others.
Current workplace
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8 roles
Scott Goebel work experience
A career timeline built from the work history available for this profile.
Director, Experience And Content Strategy
- Hired to plan the customer experience, objectives, product roadmap, development needs and content for Ford.com.
- Led the website experiences that are allowing Ford to change its century old retail business model of over-producing and discounting vehicles to a modern approach of selling made-to-order vehicles at full price via.
- Earned a highlight in WPP’s 2020 Annual Report for the Ford Bronco reveal by achieving 190,000+ reservations and over 450,000 virtual Bronco builds within the first 24 hours of the reveal. Ultimately, multiple years of.
- Established a new integrated marketing playbook, coordinating Website, CRM, SEO/Paid Search and Paid Media, for Ford reveals of future vehicles with the F-150 Lightning and Ford Maverick. The retail model was updated.
- Improved lead generation and throughput, during the pandemic, by updating lead generation experiences based on opportunities identified in market and customer research
- Adjusted the content model to be more SEO informed while launching both deep content pages and landing pages which allowed search to become the top traffic source Redesigned the web experience for Ford Blue Advantage.
Jan 2021 - May 2022
Senior Vice President, Director Experience Strategy
- Asked to deliver new customer experiences in digital marketing for Ford.
- Researched and presented POV’s on consumer adoption of new technologies to create new customer experiences
- Redesigned Ford Parts (Motorcraft, Omnicraft) to be an DTC e-commerce enabled website for retail customers
- Earned 2018 Mobile Marketing Association’s Smarties award for North America AR/VR category
- Expanded content formats on Ford.com to include looping video and VR/VR 360
- Piloted a shopper-bot on Facebook including experience planning, user-testing, paid social & analytics
May 2016 - Dec 2020
Senior Vice President, Us Digital Practices
- Entrusted to build digital marketing capabilities
- Launched a near real-time content team to improve communications with specific targets
- Implemented Salesforce customer relationship management (CRM) and Adobe experience cloud, improving marketing efficiency
- Led the adoption of mobile marketing practices including strategy, website, media and analytics
- Developed a team of 6 digital strategists
- Contributed $12MM in incremental revenue
Jan 2015 - Apr 2016
Senior Vice President, Director Social Media And Mobile Marketing
- Promoted to lead client and agency education on a Digital First approach to marketing
- Developed a digital marketing strategic plan for Ford Motor Company.
- Created a ‘Content Studio’ for social content to support the implementation of the digital plan
- Merged the separate mobile site of Ford.com into a single RAD code base to achieve cost savings
- Responsible for social media and mobile marketing including strategy, message development, communications, content, infrastructure, analytics, and community management
Jan 2012 - Dec 2014
Vice President, Director Social Strategy & Enablement
- Established a social media practice area within GTB
- Develop strategies and tactics for to reach audiences through social media (Facebook, YouTube, Twitter)
- Built social media strategies with internal teams and clients to reach targeted audiences
- Integrated social media planning with digital media, search, live-events to extend reach and impact
- Created Social Media practice with annual revenues of $5MM
- Measured the effectiveness of social media and identified opportunities to optimize the programs
Jul 2010 - Dec 2011
Director - Social & Emerging Media
Retail 3, Inc.
* Developed strategies and integrated programs for clients using online, social and emerging media* Founded the social media practice in terms of products and services for agency clients* Established mobile marketing products and services for agency clients* Trained a business development staff to sell and support services* Collaborated with clients to.
Feb 2010 - Jul 2010
Sr. Manager For Social Media, Interactive, Direct And Mobile Marketing
SENIOR MARKETING MANAGER* Integrate social media, interactive, direct and mobile tactics into marketing campaigns based on audience insights and mapping likely results back to the business objectives* Built relationships with 60+ online automotive communities* Implement social network (e.g. Facebook, Youtube, Twitter) profiles to represent products*.
Oct 2001 - Jan 2010
2 education records
Scott Goebel education
Mba, Business Administration
Walsh College
Bachelor Of Arts - Ba, Psychology & Organizational Studies
University Of Michigan
FAQ
Frequently asked questions about Scott Goebel
Quick answers generated from the profile data available on this page.
What company does Scott Goebel work for?
Scott Goebel works for Nissan Motor Corporation.
What is Scott Goebel's role at Nissan Motor Corporation?
Scott Goebel is listed as Sr Planner Vehicle Connected Services Product Marketing at Nissan Motor Corporation.
What is Scott Goebel's email address?
AeroLeads has found 1 work email signal at @gtb.com for Scott Goebel at Nissan Motor Corporation.
What is Scott Goebel's phone number?
AeroLeads has found 12 phone signal(s) with area code 248, 313, 931, 520, 480, 770, 810 for Scott Goebel at Nissan Motor Corporation.
Where is Scott Goebel based?
Scott Goebel is based in Nashville Metropolitan Area, United States, United States while working with Nissan Motor Corporation.
What companies has Scott Goebel worked for?
Scott Goebel has worked for Nissan Motor Corporation, Vmly&R, Gtb, Retail 3, Inc., and Bbdo Detroit.
How can I contact Scott Goebel?
You can use AeroLeads to view verified contact signals for Scott Goebel at Nissan Motor Corporation, including work email, phone, and LinkedIn data when available.
What schools did Scott Goebel attend?
Scott Goebel holds Mba, Business Administration from Walsh College.
What skills is Scott Goebel known for?
Scott Goebel is listed with skills including Interactive Marketing, Mobile Marketing, Direct Marketing, Social Media Marketing, Email Marketing, Business Development, Project Management, and Leadership.
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