I am a publicist and account executive based in Canada, with experience in planning and executing impactful marketing projects for diverse brands across Colombia and LATAM. Capable of developing and implementing comprehensive digital and ATL strategies aimed at driving engagement, awareness, conversion, and loyalty both online and offline.I possess deep insights into B2B and B2C communication strategies, consistently delivering results that enhance sales and profitability for various businesses. Known for my proactive approach, collaborative spirit, agility, and unwavering passion, I bring strong interpersonal skills, decisive decision-making abilities, and problem-solving capabilities.
-
Account ExecutiveVgw Sep 2024 - PresentToronto, Ontario, CanadáCreate trusted relationships with players:Build relationships and trust with the players through friendly and helpful service in line with their expectations. Go above and beyond to solve players’ queries as satisfactorily as possible.Confidently handles high-level escalations and diffuses heated situations.Strategic decision-maker:Be your own analyst and manage a portfolio of 250+ players strategically. Monitoring and reacting to the performance of your portfolio on a regular basis. Choosing where to focus in order to achieve goals while keeping the business and the players' best interests in mind.Monitor and analyse player activity and behaviour to identify drops and spikes, proactively acting on opportunities to enhance the player’s experience .Increase retention and monetization of your portfolio, positively impacting Chumba’s revenue.Aim to follow the company's processes:Compliant with all team and business mandates with minimal supervision.Attention to detail to ensure that your communication with the players is in line with the company's business model.Build and maintain close relationships with internal stakeholdersMaintain close contact and relationship making sure to stay on top of changes and releases. Work closely with the Account Executives and Account Managers to ensure that everything is in line and that the players are satisfied. -
Department ManagerFarm Boy Inc. Aug 2023 - Sep 2024Toronto, Ontario, CanadáThis position is responsible for contributing to the coordinated efforts of preparing high-quality products for Farm Boy retail stores. The performance of the duties must align with all Food Safety standards, and ensure a quality service approach to all customers, employees and suppliers. All responsibilities must be performed in a manner consistent with the Farm Boy Way.• Supervise the Department activity ensuring that goals are properly communicated and attained.• Oversee team members and provide direction and support.• Ensure that all products produced in the facility meet the standards for quality and portion size.• Load orders into the Central Kitchen business system and print production schedules.• Ensure products are properly labeled and loaded into totes.• Assist, relieve, and train designated departmental personnel as requested by the Production Manager.• Ensure compliance to company policies and procedures including cleaning, sanitation, government regulation and food safety.• Ensure proper Health & Safety practices are adhered to for efficiency and work safety.• Create and encourage a team-oriented work environment.• Actively participate in the ongoing effort to improve business practices.• Practice proper care and maintenance of all equipment.• Recognize contributions by showing appreciation for individual excellence. -
Assistant Department ManagerFarm Boy Inc. Feb 2023 - Aug 2023Toronto, Ontario, CanadáProvide superior customer service and support Farm Boy’s vision of the best fresh shopping experience.Assist in the development of the team by supporting the training, coaching and recognition while maintaining a high level of confidentiality and trust.Effectively communicate and support the team with huddles, product knowledge, corporate policies and procedures and Health and Safety.Floor support and supervision, including serving customers, merchandising and rotation, breaks and general department cleanliness.Support office management (e.g. completing inventory and orders, invoices, scheduling, payroll). -
Business Operation ManagerSancho Bbdo Feb 2021 - Oct 2021Bogotá, Distrito Capital, ColombiaLed and developed medium and big campaigns for Alpina according to sales, communication, and awareness KPIs. For categories such as fresh and semi-ripe cheeses, and Alpina yogurt.Managed the launching of brand new yogurts inspired by “Colombian flavors”.Manage the development and launching of “www.cocinemosjuntos.com.co”. Newest Alpina communication platform in Colombia.Explored new communication strategies for fresh and semi-ripe cheeses. Development of 360, B2B, B2C, and internal marketing strategies.Day-to-day management of the account: Managed media plans, manage budgets, led the production of digital and ATL guidelines for campaigns. Product repositioning. Development of organic content for social media. Market research, and commercial strategies. Understanding of the dairy category. Project management and customer support. Analyze and interpret business results. Create and assist reports for online and o!ine campaigns, including social media. -
Marketing Account ExecutiveGeometry Colombia Nov 2020 - Feb 2021Bogotá, Distrito Capital, ColombiaTeam leader and project management for 3 brands such as Conmebol, Tostacafe, Unicentro Bogotá shopping center.Conmebol:Led and implemented a digital and BTL experience for international VIP guests of the "Copa Libertadores".Led development, production, and delivery of merchandising kits for VIP sponsors at LATAM level (Brazil, Ecuador, Peru, Argentina, and Uruguay) for "Copa Libertadores". Tostacafe:Managed launching of the new image of Tostacafe (Oma café) packaging nationwide.Unicentro Bogotá: Managed a new loyalty plan for the shopping center. Managed campaigns implementing a strong digital strategy in collaboration with the media agency. Including working with influencers, developing landing pages and digital guidelines according to the objectives of the campaigns.Day-to-day accounts management: Delegated responsibilities to interns. Project planning, meetings with clients and internal teams. -
Business Operation ManagerSancho Bbdo Oct 2019 - Nov 2020Bogotá D.C., ColombiaLed and developed small and medium campaigns for "Almacenes Éxito" (Biggest retail in Colombia) focused on technology, home categories and B2B alliances according established to brand KPIs.Day-to-day account management: Management of multiple ad flows, including the master flow which coordinated how creatives were delivered. Led production according to digital and ATL guidelines. Support in annual big campaigns. Direct relationship with media agencies on the proposals of personalized communication strategies according to the target audience. Project management and customer support. -
Marketing Account ExecutiveDdb Feb 2019 - Oct 2019Bogotá D.C., ColombiaLed and developed small and medium campaigns for McDonald's according to sales and awareness KPIs. Including PR, BTL, and digital campaigns. Day-to-day account management: Digital media plans, POP production, emailing (Salesforce), CRM, app's publicity (push, banners, and offers). Coordinated events in the communications area and support new releases.Marketing brief analysis and development of 360 strategies. Creative team management. budget, billing, and communication with allied agencies.
Sara Gonzalez Education Details
Frequently Asked Questions about Sara Gonzalez
What company does Sara Gonzalez work for?
Sara Gonzalez works for Vgw
What is Sara Gonzalez's role at the current company?
Sara Gonzalez's current role is Account Executive.
What schools did Sara Gonzalez attend?
Sara Gonzalez attended Fundación Universidad De Bogotá 'jorgetadeo Lozano'.
Who are Sara Gonzalez's colleagues?
Sara Gonzalez's colleagues are David Walker, Susan Villanueva, Clutch Or Kick, Jude Vicencio, Veenadhari Damaraju, Benson Ang, Arulazhakan A..
Not the Sara Gonzalez you were looking for?
-
Sara Gonzalez
Innovation Strategist - Product Innovation Manager- Innovation Consultant - Product Marketing ExpertToronto, On -
Sara Gonzalez
Cphr Candidate| Benefits Specialist | Leader | Passionate About Diversity, Equity And InclusionGreater Vancouver Metropolitan Area -
Sara González Bolívar
Laboratory Technician, Department Of Neurology And Neurosurgery, Mcgill UniversityCanada -
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial