1. Marketing Strategy Development* Market Research: Conduct thorough market analysis to identify target audience, trends, and competitor strategies.* Strategic Planning: Develop comprehensive digital marketing strategies tailored to each event, ensuring alignment with overall business objectives.* Budget Management: Allocate and manage the budget effectively for various digital marketing activities.2. Website Production and Optimization* Website Development: Oversee the creation and maintenance of event websites, ensuring they are user-friendly and visually appealing.* SEO and SEM: Implement Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies to drive organic and paid traffic to event websites.* Content Management: Regularly update website content, including event details, speaker information, and pricing information.3. Marketing Automation Execution* Email Marketing: Develop and execute email marketing campaigns, including drip campaigns, to engage potential attendees and keep them informed.* CRM Integration: Use Customer Relationship Management (CRM) tools to segment audiences and personalize communication.4. Collateral Creation* Event Brochures: Design and produce informative and visually appealing brochures for each event.* Event Banners: Create digital banners for online promotion across various platforms.5. Cross-Departmental Communication* Collaboration: Work closely with other departments such as sales, product development, and customer support to ensure alignment and cohesive messaging.6. Time Management and Coordination* Timeline Management: Develop and adhere to a strict timeline for each event, given the 20-week lifecycle.* Project Coordination: Ensure all marketing activities are completed on schedule, coordinating efforts across various teams.* Crisis Management: Quickly address any unforeseen challenges or changes in the event planning process.

1. Campaign Strategy and Execution* Growth and Awareness: Drive growth and brand awareness for My Eyelab through strategic Google Ads campaigns.* Customer Experience: Convert search engine interactions into positive customer experiences, enhancing brand perception and engagement.2. Promotion Alignment* Offer Consistency: Ensure that all digital offers and promotions are aligned and consistent with traditional media campaigns.* Cross-Channel Integration: Coordinate with traditional media teams to maintain a cohesive marketing message across all channels.3. Go-to-Market Planning* Campaign Planning: Plan and execute go-to-market strategies for new campaigns, offers, and store openings.4. Budget Management* Budget Allocation: Update and manage the My Eyelab brand budget to ensure effective allocation of funds.* Return on Ad Spend (ROAS): Monitor and optimize campaigns to secure a positive return on ad spend.5. Performance Monitoring and Optimization* Data Analysis: Analyze campaign performance data to identify trends, insights, and opportunities for optimization.* Weekly Optimizations: Conduct regular optimizations of campaigns to enhance performance and maximize ROI.6. Collaboration and Communication* Internal Communication: Collaborate with internal teams, including traditional media, creative, and sales, to ensure unified marketing efforts.7. New Campaign Development* Creative Development: Develop compelling ad creatives that resonate with the target audience.* A/B Testing: Implement A/B tests to determine the most effective ad copy, visuals, and targeting strategies.8. Trend Analysis and Adaptation* Competitive Analysis: Monitor competitor activities and adjust strategies to maintain a competitive edge.9. Customer Insights* Feedback Integration: Gather and integrate customer feedback to refine and improve campaign strategies.* User Experience: Focus on enhancing the overall user experience through tailored ad messaging and landing pages.

1. Campaign Management* Daily Management: Handle day-to-day search marketing activities in Google Ads.* Campaign Implementation: Set up and launch new PPC campaigns, ensuring accurate targeting and effective ad copy.* Budget Management: Monitor and adjust budgets to optimize ad spend and maximize ROI.* Performance Review: Regularly review campaign performance metrics to identify areas for improvement.2. Performance Optimization* Ongoing Optimization: Continuously optimize campaigns based on performance data to improve click-through rates (CTR), conversion rates, and overall ROI.* A/B Testing: Conduct A/B tests on ad creatives, keywords, and targeting to determine the most effective strategies.3. Lead Generation* Strategy Implementation: Develop and implement strategies to tap into new areas of lead generation.* Market Research: Conduct research to identify new opportunities for campaign expansion and lead generation.4. Analytics and Reporting* PPC Analytics Management: Manage and analyze PPC data to track detailed performance metrics.* Performance Tracking: Maintain comprehensive tracking of campaign performance, including impressions, clicks, conversions, and ROI.* Reporting: Generate and present detailed performance reports to stakeholders, highlighting key insights and recommendations.5. Regional and Store Support* Tailored Campaigns: Develop and execute tailored digital marketing campaigns to support regional markets and new store openings.* Local Optimization: Adjust campaigns to cater to regional preferences and market conditions.6. Collaboration and Support* Team Collaboration: Work closely with the digital marketing team to align PPC strategies with overall marketing goals.* Client Communication: Support communication with clients or internal stakeholders to ensure their needs and expectations are met.

• Deliver Adwords campaigns based on analysis, monitoring, review and active decision making(all in line with objectives and budget).• Operate as the main client contact, leading strategic and tactical planning activities.• Communicate the client’s goals and representing their interests when creating new• campaigns.• Set up realistic expectations with the client for ad campaigns and making every effort to exceed them, providing quality work in a timely manner.• Deliver monthly reports to the Clients while analyzing campaigns and performance to derive key insights.• Generate keyword lists and writing ad copy, as well as structuring AdWords campaigns for optimal performance.• Use trending tools and similar approaches as part of an ongoing review of target/keyword relevancy.

1. Customer Relationship Management* Understanding Customer Needs: Deeply understand the customer's needs and develop tailored business solutions to meet both Colgate and customer requirements.* Regular Communication: Maintain consistent and open communication with the customer to build strong, long-lasting relationships.2. Business Development* Business Reviews: Conduct regular business reviews to assess performance, discuss sales activities, and introduce new products.* Solution Development: Collaborate with internal teams to develop and implement business solutions that drive mutual growth and success.3. Sales and Commercial Activities* Sales Tracking: Monitor and follow up on sales activities to ensure targets are met and opportunities are maximized.* New Product Introduction: Oversee the launch of new products within the customer's stores, ensuring successful integration and promotion.* Store Commercial Activities: Prepare and follow up on commercial activities within stores, such as promotions, displays, and special events.4. In-Store Management* Store Visits: Perform regular in-store visits to ensure compliance with agreements and to gather firsthand insights into product performance and customer behavior.* Reporting: Compile detailed reports on in-store observations, providing actionable feedback to both the customer and internal teams.5. Performance Tracking and Improvement* KPI Tracking: Monitor key performance indicators (KPIs) to evaluate the success of sales strategies and commercial activities.* Performance Improvement: Take proactive action to improve performance based on KPI analysis, ensuring continuous growth and customer satisfaction.6. Customer Service* Customer Support: Provide exceptional customer service, addressing any issues or concerns promptly and effectively.* Service Enhancement: Continuously seek ways to enhance customer service and support, ensuring the customer's needs are met and expectations exceeded.

1. Category Sales Optimization* Sales Growth: Optimize sales for the categories under management by implementing effective merchandising and promotional strategies.* Performance Analysis: Regularly analyze sales data to identify trends, opportunities, and areas for improvement.2. Vendor Relationship Management* Vendor Negotiations: Maintain productive relationships with vendors, negotiating pricing, delivery, and payment terms to secure favorable deals.* Collaboration: Work closely with vendors to ensure the availability of high-quality products and timely delivery.3. Pricing Strategy* Competitive Pricing: Set competitive pricing points for products, balancing profitability with market competitiveness.* Price Adjustments: Adjust pricing strategies to increase sales, clear out stagnant inventory, and respond to market changes.4. Product Line Management* Product Expansion: Expand product lines by introducing new and innovative products that meet customer needs and preferences.* Exit Strategies: Implement successful exit strategies for unsuccessful and unpopular merchandise to maintain a fresh and appealing product assortment.5. Inventory Management* Inventory Planning: Manage inventory effectively to ensure optimal stock levels, minimizing overstock and stockouts.* Forecasting: Use sales data and market insights to forecast demand and plan inventory purchases, maximizing the profitability of the inventory flow.6. Merchandising and Promotion* Merchandising Plans: Develop and execute merchandising plans that enhance product visibility and drive sales.* Promotional Campaigns: Plan and implement promotional campaigns that attract customers and boost category performance.7. Performance Tracking and Reporting* KPI Monitoring: Track key performance indicators (KPIs) to assess the success of category management strategies.* Reporting: Generate regular reports on category performance, providing insights and recommendations to senior management.

• Alcanzar la meta de ventas motivando, entrenando y dando feedback al personal de la sucursal.• Revisión de estados de resultados mensuales.• Presentar estado de resultado y merma a la gerencia de Mercadeo y Gerencia de Operaciones.• Desarrollar estrategias para expandir el tráfico de clientes y optimizar las ganancias.• Asegurar altos niveles de satisfacción al cliente a través del excelente servicio.• Llevar a cabo la completa administración de la tienda y asegurar que se cumplan de manera conforme las políticas y procedimientos establecidos para cada área.• Mantener la tienda en excelentes condiciones así como cumplir con los estándares visuales de Merchandising.• Realizar evaluaciones de desempeño del personal y conducir sus necesidades de• entrenamiento.• Manejar conflictos con el personal o con los clientes.• Autorizar vacaciones y horas extras del personal.• Aprobar órdenes de compra.

• Contribuir al trabajo en equipo logrando los objetivos propuestos.• Elaboración de estado de resultado mensuales.• Reportar tendencias de compras y necesidades de los clientes.• Garantizar la correcta colocación de material POP.• Dar seguimiento a las actividades comerciales y activaciones de marca indicadas por la gerencia de Mercadeo.• Supervisar la realización de los cambios de precios de todas las áreas.• Asegurar disponibilidad de inventario de todas las áreas.• Mantener las operaciones de la tienda ejerciendo las políticas y procedimiento sobre los programas, actividades, personal.• Manejar conflictos con el personal o los clientes.• Aprobar órdenes de compra.