Design, development and implementation of digital interfaces for media, sports, healthcare, finance and technology services, enhancing user experience and operational efficiency. Collaboration with International, cross-functional teams including product managers and developers to streamline processes, elevate product quality and expedite product shipment. Highlights include: • Leveraging UX research results to formulate personas, user needs, user requirements, feature maps and user journeys, ensuring user-centric designs.• Distilling qualitative and quantitative feedback to unearth recurring themes and allow for data-driven design decisions.• Designing wireframes and prototypes and applied user testing results for iterative improvements.• Collaborating with product, engineering, research and international teams of programmers to ensure seamless integration of design and functionality.• Creating responsive Visual Design Systems and Component Libraries for Fortune-500 corporations ensuring compliance with WCAG 2.1 accessibility guidelines. Key abilities include:• Synthesizing industry trends, research, insights, business priorities and stakeholder feedback into actionable product strategies.• Communicating clearly and proactively to ensure effective cross-functional partnerships.• Leading design work to deliver business outcomes with minimal guidance.• Collaborating with international teams in an agile environment to deliver continuous improvements.• Engaging directly with clients, leading design thinking sessions and workshops to generate user-centric solutions.• Pitching and presenting to C-level executives, product managers, partners and clients. Clients include: Ernst & Young, University of Michigan, Verizon, Team Sports Betting

Designed, developed and implemented a digital learning channel and management system for ArtCenter College of Design (ACO). Created, designed and produced marketing materials for its launch as well as promotional advertising campaigns which drove gains in subscriptions and re-enrollment numbers. Highlights included: • Designed ACO’s digital learning interface, showcasing its academic programs and course offerings, increasing engagement and student loyalty.• Spearheaded product design efforts for its subscription-based mobile App and content platform (CMS), providing user experience consistency on every viewport.• Designed, developed and implemented ACO’s Visual Style Guide and Component Library, ensuring look & feel consistency and accessibility in all digital environments.• Created motion graphics for video course components, enhancing the quality of their content.• Designed, developed and implemented ACO’s marketing site, ensuring visual consistency with its learning site. • Designed print, digital and social media advertising campaigns to launch and promote ArtCenter Online, delivering visually appealing and persuasive content that drove engagement. Key abilities included:• Identifying and developing strategic opportunities to deliver business results.• Working closely with academic content, operations and marketing teams to optimize efforts. • Coordinating and managing junior design, writing and marketing talent to deliver effective advertising campaigns.• Providing design and product strategy in a multi-stakeholder context.• Leading design work and delivering positive business outcomes critical to company-wide goals.

Developed information architecture, user experience and design of user interfaces for corporate sites, branded communications, marketing campaigns and digital products. Created concepts, design and art direction of integrated advertising campaigns encompassing print, website, digital, video and social media content. Played a key role in leading design work, managing international developer teams and engaging directly with clients, enhancing business outcomes and client satisfaction.Highlights included:• Contributed to the development of the information architecture, user experience and user interface of a Google service, optimizing assignment and location of company servers worldwide.• Elaborated UX processes and standards to guide the development of all of Los Angeles County’s websites, streamlining the delivery of its digital services. • Contributed to the design and interaction of a CSS user interface for Infiniti Motors and Nissan Motors, unifying their worldwide branding while enabling their CMS’s to cater to each individual country’s needs.Key abilities included:• Developing creative design solutions for product education, customer acquisition and activation with diverse sets of requirements.• Developing brand strategy and brand positioning, crafting of creative message to ensure consistency with brand values.• Developing and executing fully integrated advertising, marketing and publicity campaigns encompassing print, web, digital, video and social media content in online channels.• Collaborating across various departments to articulate brand messaging on all consumer touch points.• Managing of brand and creative development schedules and budgets.• Presenting design work to C-level executives, partners, stakeholders and senior leaders, highlighting a user-centric approach.Clients included: Google, Lenovo, Allergan, Nestlé, Bosch, Samsung, Western Asset Management, Nissan, Infiniti, Boeing and Google, among others.

Design and art direction of integrated (online and offline) advertising campaigns including web, digital media and broadcast.Clients included: Boeing, Children's Hospital Los Angeles, Kelsey-Seybold, Tri-city Medical Center.

Design and art direction of advertising, print collateral and branding materials for national clients. Clients included: TIM, Reserva, Museum of Modern Art - Rio de Janeiro.

Design and development of marketing communication materials focused on brand identity.Clients included: CVRD, Brazilian Olympic Committee, Bank of Brazil Cultural Center, Brazilian Film Promotion, Andrea Jakobsson Publishing, Accioly Entertainment, Ancine - Brazilian Cinema Agency.

Design and art direction for interactive media including websites, RichMedia banners and emails, Flash and streaming media.Clients included: Hewlett-Packard, Morgan Stanley, Adaptec, FusionOne, Shockwave, Red Envelope, Snapple.

Design and art direction of integrated online and offline marketing communication campaigns for national clients. Clients included: Sony, Apple, Novell, Sun Microsystems, Covad, Cisco Systems, MGM Grand, Peet’s Coffee, iMotors.com.