In Piwik PRO, I ensure seamless integration and optimization of our marketing tech stack, contributing to our growth and success.In terms of the responsibilities and areas of work, I:- Lead and mentor the marketing technology team, fostering a culture of innovation and continuous improvement.- Oversee the development and technical maintenance of company websites and demo sites, ensuring high performance and user experience.- Manage and maintain HubSpot, optimizing its use for our marketing and sales efforts.- Implement A/B testing and CRO strategies to enhance user engagement and conversion rates.- Provide technical SEO maintenance and advisory to boost organic search performance.- Conduct comprehensive web analysis to support the team with actionable insights.- Research and help to develop additional product integrations to expand our capabilities and enhance user experience.- Facilitate product training sessions and create use cases for both internal and external stakeholders to drive product adoption.- Set a strategy for a library of product videos to support marketing and customer education.- Research, manage, and maintain various marketing tools to ensure they meet our strategic objectives.- Advise on paid media strategies to maximize ROI and reach targeted audiences effectively.- Provide technical support to the team, resolving issues promptly to maintain productivity.- Create and advise on team and company-level reporting, delivering insights that drive decision-making.- Participate in product development through consultations, feature requests, and proof of concepts (PoC) for new features.- Manage and advise on company-wide automations to improve efficiency and streamline processes.- Test and evaluate competitive solutions to ensure our tech stack remains cutting-edge.- Collaborate with various teams across the company- Represent the company at industry events, such as Measure Camps, to share insights and stay updated on industry trends.

- leading the marketing team- planning and implementing a marketing strategy and lead acquisition campaigns- managing company's Hubspot- planning and managing paid channels - mainly Google Ads, LinkedIn Ads, and Microsoft Ads- taking part in content planning- supporting team with technical problems- conducting marketing, analytics and product trainings for company members- performing SEO website optimization - cooperating with all the teams across company- analysing company's websites with Piwik PRO Analytics Suite and Hubspot- optimizing conversion - reporting on a company level- monitoring of marketing & sales key performance indicators (KPIs)- recruiting and onboarding new team members- taking part in product development - consultations, feature requests

- managing PPC channels - mainly Google Ads, LinkedIn Ads, and Microsoft Ads- SEO website optimization - technical and content improvement- realization of lead acquisition strategy and campaigns- cooperation with developers and copywriters- web analysis with Google Analytics, Piwik PRO Analytics Suite, and HubSpot- conversion optimization, implementing page improvements- marketing automation - HubSpot configuration and maintenance- technical support for the team

- developing WordPress websites- managing PPC channels- complex web analysis- marketing automation- conversion optimization

- webmaster support- SEM campaign consultations and support- e-mail campaigns- marketing strategy creation

- managing PPC channels - mainly Google Ads, LinkedIn Ads, and Microsoft Ads- SEO website optimization - technical and content improvement- realization of lead acquisition strategy and campaigns- cooperation with developers and copywriters- web analysis with Google Analytics, Piwik PRO Analytics Suite- conversion optimization, implementing page improvements- marketing automation - Marketo maintenance- technical support for the team

- creating and managing PPC campaigns Google AdWords, Facebook Ads, LinkedIn Ads - SEO website optimization- realization of lead acquisition- cooperation with developers and copywriters- web analysis with Google Analitycs i Piwik - conversion optimization

- research of informations and innovations- organization of developmental sessions- IT support- SEO Audits- Google AdWords campaigns - management, reporting, analysis- Facebook Ads campaigns - creation & management- making offers- SEO and SEM support- management support

- SEO Audits- creating and consulting SEO strategies- Google Analytics web analysis- communication with Clients- making offers- IT support- Google AdWords campaigns - creation & management- Facebook Ads campaigns - creation & management- SEO and SEM support- management support- content marketing management- recruting

- SEO Audits- creating and consulting SEO strategies- Google Analytics web analysis- communication with Clients- making offers- IT support- Facebook Ads campaigns - creation & management- SEO and SEM support- management support

- SEO Audits - local and global websites- SEO campaigns for global start-up websites- content marketing management- planning and conducting link bulding campaigns- Google Analytics web analysis- creating SEO websites- IT support- SEO and Analysis trainings