I’m a skilled bilingual (English-Italian) copywriter, content editor, social media manager and translator with over 15 years of experience. My expertise includes fields in which story-telling has crucial importance, such as food & wine and hospitality. I work directly with clients, especially wineries, or in collaboration with advertising agencies, depending on the project. As a university lecturer, I currently collaborate with Scuola Superiore Sant'Anna di Pisa, Università di Scienze Gastronomiche in Pollenzo, IUSVE in Venice, Fondazione Edmund Mach in San Michele all'Adige teaching wine and tourism marketing. I've also collaborated with Università Cattolica del Sacro Cuore in Milan, LUISS Business School, Gustolab International, Gambero Rosso and IULM among others, holding seminars on online communication, wine marketing, wine tourism marketing, social media strategy applied to wine. I’m also a best-selling author of non-fiction in marketing. Titles include Marketing del vino (LSWR, 1est ed 2014, 2nd ed. 2017, 3rd ed. in 2021), Marketing del gusto (LSWR, 2015, 2nd ed. in 2022, coauthor) and Marketing dei prodotti enogastronomici all'estero (LSWR, 2015, coauthor), Food&Wine Marketing 4.0 (Flaccovio, 2019, coauthor).Since 2005 I run blog www.marketingdelvino.it