* Making big, bolds ideas come to life as a fully operational business* Hiring, growing and managing a high performance organization* Manage all aspects and departments of a hyper growth business * Expand business in international markets* Hire, coach, mentor operational executives

C2FO is the world’s largest platform for working capital. We serve over 1.7 million businesses across more than 160 countries. Our online platform facilitates working capital for businesses from their customers through patented technology and processes. Our mission is to deliver a future where every company in the world has the capital needed to thrive.

Delivering success for Merchants (SMBs) by enabling them to partner with Groupon to generate new customers, measurable customer reach, brand awareness and revenue growth. Created the merchant marketing platform for Groupon NA and implemented across EMEA.* Developed merchant facing online assets such as website, blogs, resource centers, dashboards, social media properties. * Drove SMB Lead generation, SEM, SEO and Direct response programs.* Launched inbound channels (Call centers and Self-serve platforms).* Responsible for branding, value prop, and communications. * Managed account management and merchant services teams to ensure merchant on-boarding and subsequent campaign and relationship management.* Launched Merchant CRM and lifecycle management cadence.

Responsible for leading profitable market share growth through re-ignited marketing efforts. Generated new Customer acquisitions and franchise Revenue growth for SMB focused online services platform.Turned the business around - and created strategic exit for PE owners and next level transition for the company. Delivered Revenue growth, net adds and profitability targets through:* Acquisition and Retention* Brand and Advertising* Pricing and offer strategy * Go-to-market approach with new product configurations* New channels of acquisition* Campaign design and execution* Social Media and PR* Analytics, Web Analytics and Database Marketing

Responsible for retention and profitable growth of Consumer and Business Customer Franchise.Design and execute Customer Life Cycle Management strategies and programs. Deliver differentiated customer treatment throughout customer tenure.Channel Management: Enable multiple channels for trigger (behavioral and usage) based programs, to proactively address customer pain points. Drive Base programs in Inbound/outbound call centers, Retail Stores, Indirect dealers and Business Sales.Revenue Growth – Retain and Grow via Cross Sell/Up Sell, product portfolio management, new product introduction and usage stimulation.

Responsible for growing the value of Wireless Consumer Franchise. Driving value in business via Customer insights driven multi-channel marketing programs with expanded scale, accelerated velocity and new thinking. Created a novel approach for marketing Mobile applications and Digital media/content to large subscriber base. Conceived, developed, and orchestrated execution of a systematic Marketing platform to drive mobile applications/products adoption and usage. Delivered best in class Direct Marketing programs (Online/Offline), based on Customer Life Cycle and tenure, CLV (Customer Lifetime value), Behavioral triggers and product purchase propensity models.

Lead a team in driving acquisition, retention and cross sell/up-sell in the small business/SOHO segment. Generated incremental revenues through high-value customer acquisition/Retention by integrating a programs designed to generate sales in multiple channels (Call Centers, Partners & Field sales).Through segmentation, modeling and prospect database management; created marketing and sales programs including Direct Mail, Email, telemarketing (inbound and outbound), retail and field sales activities to deliver Sales Goals at budgeted Cost per Sale.Delivered Award winning (JD Power) customer experience by designing and executing lifecycle management programs

Created a marketing organization to launch new markets and drive subscriber growth for High Speed Internet Access Service (Residential Customer Segment)Created the marketing vision for 1st generation Fixed Wireless High Speed Internet Access (MMDS technology), identified consumer segments and chartered a positioning evolution for the product.

Create new business ventures around Telecom Value added services in overseas markets, brining new telecom consumer applications to developing/emerging markets.Set up on-ground telecom projects for information and entertainment services via IVRU on premium rate wire-line network in Eastern Europe (Poland, Czech Republic, Romania) and Asia/ME (Indonesia, India, UAE). Created overseas Marketing organizations, including setting up deals with media (TV/Radio) and publishing industry partners, content providers, Telecoms, and government organizations.