Sh Lu Email & Phone Number

Co-founder, account director and matador of theLABEL Ads; a local boutique agency that thinks bigger and better. We believe that creativity is about finding unique solutions within pragmatic limitations. Advertising isn't the "bullshit" art of making people want things that they don't need or that annoying thing we just have to do to make people buy our stuff. Here at theLABEL Ads, passion and great attitude is more important than creativity. For us, what we do isn't just a job or a place to work, but an open space where talents have the freedom to unleash their full potential; a place to be groomed into an unconventional and inspired professional.

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  Co-Founder

  Thelabel Ads

  2008 - Present - Selangor, Malaysia

  Truth is, we're not really an agency. We are an anti-boring movement. Since theLABEL Ads started in 2008, we've been fuelled by the passion for a kind of unorthodox creativity that cascades from strategic thought to creative idea. This passion drives us so much so that today, it hasn't just become us. It flows in our veins. We've become so allergic to boring that today, we are anti it. Because we are anti it, it is what drives us, and makes us much more than just an ad agency. It makes us, an anti-boring movement.Our Forte : Anti-Boring Advertising, Branding, Campaign PlanningOur Clients : Ranging from automotive to FMCG(Marketing Magazine: Issue 214: page 13!)