Sha Li Email & Phone Number

18500 Von Karman Ave # 550, Irvine, Ca 92612

1600 E. Hill St., Signal Hill, Ca 90755

• Data mining for marketing campaign decision making: Feature engineering: Identify target customers, achieving a 20% improvement of approval effectiveness. Campaign analysis: Take charge of result analysis for all (7+) of our marketing campaigns and determine the best campaign strategy. Saving 30% cost and increase 28% conversions.• Independently build the automated report generation system with Python script: Integrate all (5+) the data resource systems in the university. Perform data analysis and generate reports automatically to meet reporting work from different departments, like: Performance Evaluation, KPI analysis, Course Assessment, score calculation and so on.

San Jose State University, San Jose, Ca

• Independently developed automatic way to extract meaning information from millions of raw data.• Successfully perform the whole statistical test to study the effect on muscle activity.

Guangdong, China

• Monitor and maintain the cellular network traffic of the whole Guangdong province;• Analyze cellular network traffic data in Excel for reporting by using pivot tables and VLOOKUP. • Extracted, interpreted and analyzed data to identify key network fault and transform raw data into meaningful, actionable information, provide ongoing reports

Beijing, China

Did internship in the strategic consultant department on market prospect research for cloud computing technology.

Master, Statiatics, Data Analysis, Gpa: 3.98

Master, Electromagnetic Field And Microwave Technology, Gpa 3.5 (On A Scale Of 4.0)

Bachelor Of Applied Science (B.A.Sc.), Optical Information Science And Technology, Gpa 3.33 (On A Scale Of 4.0)