- Developed Ecommerce, DTC and Omnichannel strategy for the US & Canada market- Strategy & growth plan for Amazon Ads, Retail Media & Online Delivery Platforms (Instacart, Shipt)- Grew Boiron to a top 5 OTC Brand on Amazon HPC & top 5 category ranking for key SKUs- Oversee management of SEO, SEM, Social Media, Influencer Marketing and all digital platforms- Analyze website traffic trends, KPIs and customer feedback data to drive future site iterations- Launch, Strategy and Optimizations of key KPIs on DTC, growing 10X since launch- Design & deploy digital tools, email marketing, mobile apps and web sites for the company- Partner with advertising networks and agencies to manage digital marketing campaigns- Manage & develop strategic E-commerce Retail Accounts & Partnerships

- Managed & designed user interface, interaction and information architecture of corporate web sites, product web sites, intranet, customer portal and social media tools- Launched popular consumer blog, social media and search engine marketing campaigns resulting in doubling traffic to web sites and increasing subscriber base by 5,000 emails within 6 months- Designed & deployed e-marketing campaigns to 14,000 consumers, 3,800 retailers and 7,000 healthcare professionals for global brands and new products- Developed & launched B2B Ecommerce portal for large national retailers and distributors using Magento, open-source ecommerce platform- Optimized SEO & SEM campaigns to promote global brands (Oscillococcinum, Arnicare, Chestal and Camilia) and boosted search rankings for “flu medicine” in the US to first page of organic search results- Consult and work with third-party agencies, consultants and vendors on online branding, design and marketing projects

- Designed multiple school-wide websites for both Fox School and School of Tourism. Developed and managed numerous sites for a wide range of programs, centers, institutes, and other groups including the new Fox Online MBA website. - Newly redesigned web presence for the School of Tourism and Hospitality Management won best new website by Temple's own students in 2008. Launched several new School of Tourism web sites for departments, undergraduate and graduate programs and centers. - Designed social media campaigns, blogs, event registration sites, unique landing pages that coincided with events and advertising initiatives, and designed and deployed countless evites, eblasts, and enewsletters on behalf of both schools.

- Designed user interface, interaction and layout of Fox School’s homepage, 150 related web sites and web applications using CSS, XHTML, PHP and 508 web accessibility guidelines - Designed and launched monthly e-newsletters and email marketing communications to over 60,000 alumni and external partners - Improved search engine rankings of 5 MBA and 13 Undergraduate Programs through organic Search Engine Optimization (SEO) and Pay per-Click program (SEM) - Presented in national education conferences and seminars on Email Marketing, Web Usability, and Social Media Engagement

- Trained 25 students to hand-code XHTML, CSS documents and to utilize Adobe web publishing suite to develop web sites and web graphics - Taught principles of design, web publishing, web standards, usability and accessibility guidelines