As the Director & CEO of Jaipur Modern, I lead a decade-old concept store and international eatery in Jaipur, focused on reinterpreting traditional crafts through modern design. At Jaipur Modern, we aim to build a sustainable platform for local artisans, showcasing consciously crafted products while serving organic, slow-cuisine-inspired dishes. Our mission is to nurture a space that embodies wellness, community, art, and change.In addition to Jaipur Modern, I am actively involved in my other family’s businesses, which share a deep-rooted connection to high-quality craftsmanship and sustainable practices:- Studio ARDY, a 100+-year-old organization with origins in textiles, is now an export house for garments, embroideries boutique high-fashion brands (apparel, home & accessories), and home furnishing designers.- Gitto, a sustainable block print and stitching workshop on the outskirts of Jaipur, produces export-quality products for boutique hotels & boutique brands showcasing the craft of block printing.- ARDY Health Foods, is a pioneer in quinoa production, where we export quinoa-related products globally and have created innovative products for the Indian market.With a legacy of working in handloom and premium textile products, Jaipur Modern represents our retail vision to revolutionize Indian craft through forward-thinking design and innovation.As a Creative Entrepreneur, my journey lies at the intersection of food, wellness, and craft. With over 13 years of experience across diverse industries, I’ve worked in:- Facilitating brand licensing for international brands,- Business development for a boutique export house specializing in garment manufacturing and hand embroidery,- Co-founding and building an organic food brand across India.I’m passionate about curating spaces and experiences that foster meaningful connections, driving change by integrating tradition with modernity.